FROM IMAGES TO ANSWERS Media Cybernetics 2005 OLA Distributor Meeting Punta Cana, May 2005.
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Transcript of FROM IMAGES TO ANSWERS Media Cybernetics 2005 OLA Distributor Meeting Punta Cana, May 2005.
![Page 1: FROM IMAGES TO ANSWERS Media Cybernetics 2005 OLA Distributor Meeting Punta Cana, May 2005.](https://reader036.fdocuments.in/reader036/viewer/2022062423/56649ebe5503460f94bc7d1e/html5/thumbnails/1.jpg)
FROM IMAGES TO ANSWERS
Media Cybernetics
2005 OLA Distributor Meeting
Punta Cana, May 2005
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About Media Cybernetics, Inc.
• 10 Offices Worldwide– USA (Silver Spring, San Diego, Boston, Pittsburgh)– Leiden, The Netherlands– Wokingham, England, United Kingdom– Goettingham, Germany– Singapore, Republic of Singapore– Tokyo, Japan– Shanghai, China
• More than 160 Worldwide Dealers• More than 30 Value-Added Resellers• More than 20 OEMs
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About Media Cybernetics, Inc.
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About Media Cybernetics, Inc.
• Roper Industries, Inc– (NYSE Symbol ROP)– Web Site http://www.roperind.com– 23 Companies in Four Divisions (More Acquisitions Coming)– 2003 Sales of $657MM (7% Growth over 2002)– 2004 Sales so far of $693MM (guidance range $940-945MM for 2004)– Divisions:
• Energy Systems and Controls (21%)• Industrial Technology (27%)• Instrumentation (28%)• Scientific and Industrial Imaging (24%)
• Scientific & Industrial Imaging Group– Media Cybernetics (Analysis Software)– Acton Instruments (Spectroscopy Hardware)– Gatan (SEM, TEM Equipment)– Photometrics (Scientific-Grade Cameras)– Princeton Instruments (Scientific-Grade Cameras & Equipment)– QImaging (Scientific-Grade Cameras)– Redlake (Very High-Speed Cameras)
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About Media Cybernetics, Inc. in Latin America
• 10% of our World wide dealers are in Latin America
• 10% of our international sales (non-US) comes from Latin America
• Dedicated sales support for Latin America
• Technical support person (Spanish speaking)
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Media Cybernetics Latin American Business Plan
• Customers – Addressing the needs of our existing and
new imaging customers
• Provide Applications– Provide Applications instead of Tools
• Sales Process– Develop Sales process that supports both
high-end and low-end system sales.
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Understanding our customers
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Getting closer with our customers
• Lead follow-up• Web-ex seminars• Imaging seminar in Brazil/Mexico• Application notes in Spanish on new
Web-site
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Markets coverage
• Life Science and Research (70% of Media Cybernetics sales)– Dynamic process– Flexible
• Industrial and Engineering (30% of Media Cybernetics sales)– Structured process– Turn key solutions
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Products Coverage
Image Acquisition
Image Analysis
Information Publishing
Basic
(70%)
Evo LC/MP IPE/IPD Report
Intermediate
(25%)
Evo VF IPP/IPP MC
QED Image
IQBase
Advanced
(10 %)
Hama/EXi IPP AMS QED InVivo
IQStudio
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Analytical Applications and Services
Media Cybernetics Products speeds image acquisition and analysis for end-users, including engineers, researchers, analysts and other information workers and managers.
Faster Insight: Image Pro features interactive visual image analysis that speeds time to insights.
Ease of Use: Image Pro features easy-to-use, image acquisition that facilitates image gathering.
Best Practices: Image Pro captures best practices for image analysis and distributes them to users at all experience levels.
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Provide Applications
Count Size
Extended Depth of Field
Multi Dimensional Image Acquisition
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Selling as a team
Customers
DealersOLA
Media CyberneticsPartners
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Dealer Organization
Image Acquisition
Image Analysis
Information Publishing
Basic
(70%)
Complete sales team
Complete sales team
Complete sales team
Intermediate
(25%)
Advanced Sales team
Advanced Sales team
Advanced Sales team
Advanced
(10 %)
Imaging Specialist
Imaging Specialist
Imaging Specialist
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Sales training based around packages
Image Acquisition
Image Analysis
Information Publishing
Basic
(70%)
Web-ex
Articles
Web-ex
Articles
Web-ex
Articles
Intermediate
(25%)
Training US Silver Spring-
Miami
Training US Silver Spring-
Miami
Training US Silver Spring-
Miami
Advanced
(10 %)
Training Brazil-Chile-
Mexico
Training Brazil-Chile-
Mexico
Training Brazil-Chile-
Mexico
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Roadmap 2005-2006
• Lead Assignment and followup (Media calls to get information, dealer follows up)
• Dealer support process for 3 product levels (Basic, Medium and Advanced)
• Dealer structure definition (group)• Media Cybernetics focus group
• Focus on specific dealer training schedules to build dealer’s imaging knowledge.
• Improve feedback from channel manager to headquarters
• Closer relationship with dealers again
• Imaging seminars in Brazil/Chile and Mexico• Close contact with OLA and further training and channel support
for Laz, Carmen and Guiermo
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www.mediacy.comSilver Spring, MD (Headquarters)
Offices in:
Boston, MA, Pittsburgh, PA & San Diego, CA
Leiden, The Netherlands
Goettingen, Germany
Wokingham, United Kingdom
Singapore, Republic of Singapore
Tokyo, Japan
Shanghai, China