Principles of Design

Proportion, Unity, Variety, Balance, Direction, Pattern

Elements of DesignLine, Shape, Direction, Size, Texture, Color, Value

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Principles of Design

Proportion, Unity, Variety, Balance, Direction, Pattern

PROPORTIONProportion is a measurement of the size and quantity of elements within a composition. Beginning with the Renaissance, artists recognized the connection between proportion and the illusion of 3-dimensional space.

Andrew Wyeth – Christina’s World

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UNITY (HARMONY)

Unity or harmony is the quality of wholeness or oneness. The arrangement of elements to create a feeling of completeness.

Georges Braque – Harbour In Normandy

Grant Wood – American Gothic

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VARIETY (CONTRAST)The differences which give a design visual and conceptual interest: notably use of contrast, emphasis, difference in size and color. Contrast to show difference and diversity in an artwork by combining elements to create interest.

Joan Miro – Blue II

Salvador Dali – Dream Caused By The Flight Of A Bee

Kasimir Malevich – Suprematism NR. 58

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BALANCEBalance is arranging elements so that no one part of a work overpowers, or seems heavier than any other part. The three different kinds of balance are symmetrical, asymmetrical, and radial.

Salvador Dali – The Last Supper

Wassily Kandinsky – Autumn in Bavaria

Roger De La Fresnaye – Village at the Waters Edge

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DIRECTION (EMPHASIS)

Direction is the visual path our eye will follow. Emphasis refers to the object or element which first catches our attention.

Francisco Goya – The Shootings of May 3rd 1808

Umberto Boccioni – Dynamism of a Soccer Player

Lyonel Feininger – Zirchow VII

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PATTERN (RHYTHM)

Pattern and rhythm is showing consistency with colors or lines. It can indicate movement by the repetition of elements.

Andy Warhol – 200 Campbell Soup Cans

Gustav Klimt – The Tree of Life

Piet Mondrian – Composition with Red, Yellow and Blue

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<FIGHT>

DESIGN IS ART

ARTISTS vs DESIGNERS

WHICH SIDE ARE YOU ON?

http://www.flickr.com/photos/zsuggs/ http://www.flickr.com/photos/pietel/

MY ARGUMENT» Stop romanticizing it; let’s talk about Professionals

» Designers & Artists shared goal; Communication

» We all work under constraints

» We use the same tools to reach our goal

» Labels are stupid

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