From Goya To Google: Traditional Design Principles at Work On The Web
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Transcript of From Goya To Google: Traditional Design Principles at Work On The Web
Principles of Design
Proportion, Unity, Variety, Balance, Direction, Pattern
Elements of DesignLine, Shape, Direction, Size, Texture, Color, Value
WHO CARES?
STOPIMITA-TING
staying up on trends is cool, but learn the basics
Principles of Design
Proportion, Unity, Variety, Balance, Direction, Pattern
PROPORTIONProportion is a measurement of the size and quantity of elements within a composition. Beginning with the Renaissance, artists recognized the connection between proportion and the illusion of 3-dimensional space.
Andrew Wyeth – Christina’s World
http://www.christiansparrow.com/
http://gregorywood.co.uk/
http://events.carsonified.com/
UNITY (HARMONY)
Unity or harmony is the quality of wholeness or oneness. The arrangement of elements to create a feeling of completeness.
Georges Braque – Harbour In Normandy
Grant Wood – American Gothic
http://nclud.com/
http://www.tnvacation.com/
http://www.msn.com
VARIETY (CONTRAST)The differences which give a design visual and conceptual interest: notably use of contrast, emphasis, difference in size and color. Contrast to show difference and diversity in an artwork by combining elements to create interest.
Joan Miro – Blue II
Salvador Dali – Dream Caused By The Flight Of A Bee
Kasimir Malevich – Suprematism NR. 58
http://carsonified.com/
http://www.webdesignerwall.com/
http://www.hawkart.com/
BALANCEBalance is arranging elements so that no one part of a work overpowers, or seems heavier than any other part. The three different kinds of balance are symmetrical, asymmetrical, and radial.
Salvador Dali – The Last Supper
Wassily Kandinsky – Autumn in Bavaria
Roger De La Fresnaye – Village at the Waters Edge
http://www.hicksdesign.co.uk/
http://www.galandesign.com/
DIRECTION (EMPHASIS)
Direction is the visual path our eye will follow. Emphasis refers to the object or element which first catches our attention.
Francisco Goya – The Shootings of May 3rd 1808
Umberto Boccioni – Dynamism of a Soccer Player
Lyonel Feininger – Zirchow VII
http://www.mica.edu/
http://www.patrickbizier.com/
http://www.semisture.com/
PATTERN (RHYTHM)
Pattern and rhythm is showing consistency with colors or lines. It can indicate movement by the repetition of elements.
Andy Warhol – 200 Campbell Soup Cans
Gustav Klimt – The Tree of Life
Piet Mondrian – Composition with Red, Yellow and Blue
http://www.joshuadavis.com/
http://forabeautifulweb.com/
http://www.squarespace.com/
<FIGHT>
DESIGN IS ART
ARTISTS vs DESIGNERS
WHICH SIDE ARE YOU ON?
http://www.flickr.com/photos/zsuggs/ http://www.flickr.com/photos/pietel/
MY ARGUMENT» Stop romanticizing it; let’s talk about Professionals
» Designers & Artists shared goal; Communication
» We all work under constraints
» We use the same tools to reach our goal
» Labels are stupid
</FIGHT>