Paul Coulton 

RANKING

Design for People

RATINGusable useful

REPUTATION

Tell a good storyStimulate the Senses desirable

SERVICE 2

SERVICE 1

Senses

SERVICE 3

NEW SERVICE

Where am I? Wh     I d i  

Where are you?

What are you doing?

Interested in this ?

you?

CONTEXTCONTEXTCONTEXTCONTEXT

Opportunity pp yfor uniquenessuniqueness

Ease of development

WRT

www.pac‐lan.comwww.pac lan.com

www.mobspray.com

Timo Arnall

http://uk.youtube.com/watch?v=2j Cjl4C1kwhttp://uk.youtube.com/watch?v 2j_Cjl4C1kw

http://uk.youtube.com/watch?v=zTCrBj0Ypx4

Invitation SMS

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Time of day

http://uk.youtube.com/watch?v=aVQIUtLzZAghttp://uk.youtube.com/watch?v=E5V3L_sVtF8

http://uk.youtube.com/watch?v aVQIUtLzZAg

168,098 *2568 215,210 *872

http://uk.youtube.com/watch?v=Q6cVtkc3sV8

http://uk.youtube.com/watch?v=yqYVJ0zpDx8&

http://uk.youtube.com/watch?v=n2RxcxEPxq0

http://uk.youtube.com/watch?v=‐zl0htpdJqE

Over 5000 uploads

“The ‘Killer Apps” of tomorrows mobile tomorrows mobile infocom industry won’t be hardware won’t be hardware devices or software programs but social practices” www.mobileradicals.compHoward Rheingold in Smart Mobsin Smart Mobs

www.mobileradicals.com