From Drone to Polecam - University of Texas at Austin · 2019-02-08 · From Drone to Polecam Matt...
Transcript of From Drone to Polecam - University of Texas at Austin · 2019-02-08 · From Drone to Polecam Matt...
© 2011 IC2 Institute, The University of Texas at Austin
Intrapreurship:
From Drone to Polecam
Matt Reedy, Rob Pacheco
and Shane Osborne
USAA
Cliff Zintgraff
IC2 Institute
The University of Texas at Austin
Open Innovation: The Journey from Ideation to Innovation
November 2012
© 2011 IC2 Institute, The University of Texas at Austin
• About the Collaboration
• USAA on Intrapreneurship
• Case Study: Polecam
• Q & A
Overview
© 2011 IC2 Institute, The University of Texas at Austin
1. First Meeting
Role of TAMEST
2. Memo Exchange
Gen. Robles (CEO) and
Dr. Cigarroa (System Chancellor)
3. Two USAA Group Visits to Austin
4. Choose a Focus
5. Master Research Agreement!
Start of the Collaboration
© 2011 IC2 Institute, The University of Texas at Austin
1. Innovator Certification: Students use USAA technology-
based ideas with potential for implementation as subjects
of study in a course that leads to a UT Austin Certificate.
2. Collaborative Research: A priority list of challenges are
addressed by faculty and staff from around the university.
3. Student Challenge: UT students will address USAA
identified challenges in graduate student internships.
4. Speaker Series: IC2 Institute staff will conduct short
speaking engagements at the USAA campus.
Focus Areas for the Collaboration
© 2011 IC2 Institute, The University of Texas at Austin
Innovator Certification Mission / Strategy
Mission:
• Train USAA Innovators to quickly vet
technologies and technology-based ideas
• To improve service to USAA members
• Capture the value of the process (lessons, potential
strategies) and direct to implementation.
NOTE: Evaluation, not Ideation
Strategy:
• Train Innovators in the IC2 Quicklook process
• Customize for USAA
• Providing supporting marketing and business
knowledge and tools.
© 2011 IC2 Institute, The University of Texas at Austin
Principles
• Cross Functional
• Market Driven
• Contextual Integration
• Think and Do
Cohort 1 Student
Paige Gorman takes
a first shot at
describing her
team’s technology in
the IC2 Global
Classroom.
© 2011 IC2 Institute, The University of Texas at Austin
Certificate Lineage: “MSTC”
• Masters of Science in Technology
Commercialization (MSTC)
• Created and “incubated” at the IC2 Institute
• Now delivered by the McCombs School
• Instructors are McCombs Lecturers and
current MSTC instructors.
MBA = Wealth Management
MSTC = Wealth Creation
© 2011 IC2 Institute, The University of Texas at Austin
Main Course Topics
1. Technology Quicklook
A 40- to 60-hour process for rapidly determining
the promise of a technology or technology-based
idea and determining strategies for taking it to
the market.
2. Entrepreneurial Marketing
3. Market Validation
ATI Director Isaac
Barchus talks to
USAA staff about
entrepreneurship at
UT Austin.
© 2011 IC2 Institute, The University of Texas at Austin
Continuous Theme
Development of a Quicklook-inspired presentation
to be delivered in the final session at USAA, open
to USAA staff.
Your goal is either to:
1. Explain why your technology will not work
OR (much more fun)
2. Deliver a go-to-market presentation describing a
well-considered plan with a compelling, game-
changing outcome.
© 2011 IC2 Institute, The University of Texas at Austin
Innovator Certification Outcomes
1. Quicklook-style presentations
2. New knowledge, strategies and skills for all
participants
3. A Certificate of Completion for all participants
4. An increased
likelihood of game-
changing
innovations
© 2011 IC2 Institute, The University of Texas at Austin
Innovator Certification Outcomes
Source: Smilor, Kozmetsky,
and Gibson, Creating the
Technopolis, 1987
© 2011 IC2 Institute, The University of Texas at Austin
Innovator Certification Outcomes
Source: Smilor, Kozmetsky,
and Gibson, Creating the
Technopolis, 1987
Polecam ExampleUniversity
Large Corporations
Support Groups
© 2011 IC2 Institute, The University of Texas at Austin
What Makes This Work? Open Innovation.
1. Real Need
2. Executive Support
3. Institutional Agreement
4. Goal Alignment
5. Partner Flexibility
6. Open Evaluation;
Iterative; Smart Experiments
7. Integrated, Fluid, No Silos
USAA CEO Gen. Joe Robles
speaks at first graduation