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From Content Management to Engagement: SharePoint’s Move Toward Social Collaboration
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From Content Management to Engagement: SharePoint’s Move Toward Social Collaboration CHRISTIAN BUCKLEY CHIEF EVANGELIST @METALOGIX
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IT BDM (business decision-maker) topic discussing the evolution of collaboration from document-centric to engagement-centric (social), and how the SharePoint platform is also evolving to meet this customer need.
Transcript of From Content Management to Engagement: SharePoint’s Move Toward Social Collaboration
From Content Management to Engagement: SharePoint’s Move Toward Social Collaboration
CHRISTIAN BUCKLEY
CHIEF EVANGELIST @METALOGIX
Christian BuckleyChief Evangelist & SharePoint MVP
Metalogix
www.buckleyplanet.com
@buckleyplanet
Our Continuing Mission:Improve the use and performance of Enterprise Content topower knowledge sharing and collaboration.
14,000+ customer license shipped
Fastest Growing and Largest ISV.
Complete & Best-of-Breed SharePoint Infrastructure Management Suite
We are committed to your Success with SharePoint
Best of Breed Content Infrastructure Management Suite
• Provide single source delivery of complete suite of best-in-class SharePoint technology
• Now offering the industry’s premier SharePoint governance, backup and monitoring.
• Deliver world-class live 24x7 support to our customers
• Over 14,000 customers in 86 countries on 7 continents
• The fastest growing SharePoint-focused Independent Software Vendor (ISV) in the world
Single Source to Deploy, Operate, and Protect SharePoint
From Content Management to Engagement
What I’ll cover today:
• Where we are today with SP2013
• The evolution of collaboration
• Things to consider as you transition to systems of engagement
SharePoint 2013 was a pivotal release
WCMFeatures
• Cross Site Publishing• Video & Embedding• Image renditions• Clean URLs• Metadata navigation• Variations & Content
Translation• Search Engine
Optimization
Benefits
• Built for the internet• Built for mobile
Supports the tools and workflows designers use
SocialFeatures
• Community• Social tagging• Easily share content
and activities• Follow documents,
people, sites, tags, and activities• Improved activity
streams• Improved My Sites• Save locally
Benefits
• Build more robust metadata• Make content more findable• Link people, teams, content
and activities
OfficeFeatures
• Web-based access to the Office applications• Drag and drop from
the desktop to the platform• Exchange integrations• Improved notifications
Benefits
• Online and offline editing• Improved end user
experience• Aggregated view into the
entire desktop
SearchFeatures
• FAST integration• Hover panels• Search by metadata• Search result
customization• Improved analytics
Benefits
• Manage user permissions• Comprehensive security
reports• Recommendations for
permissions clean up
Online 1st Features
• Nearing parity between online and on prem• Robust integration
between the desktop and the platform• Speeding up the
delivery of new features• Built for the cloud
Benefits
• Faster realization of the benefits of the cloud• Access to tools and data
anytime, anywhere
Do you recognize these business problems?• Adoption issues• Weak usage of taxonomy
and templates• Poor collaboration• Slow to realize
benefits of SharePoint investments
We’re moving from these “systems of record” to a more social, collaborative “systems
of engagement” model
~ John Mancini, CEO of AIIM.org
Case Study
AOL took a conjoint approach to understand the DNA of comments within their sites. They looked at:
fact based comments
clarity of thought
original article criticism
name (full name, nicknames, anonymous)
icon (author picture, avatar)
adherence to party lines
Grammar
AOL’s analysis showed what people cared about: style -- 7% (not very important)
individual substance - 14% mildly important
community involvement -- 19% somewhat important
personal identity --- 19% somewhat important
relationship to content - 42% very importantRichard Heseltine, AOL, from January 2013 Emerging Media Conference (EmMeCon)
Interesting stat:
70% of users are replying to each other
The nature of how we collaborate has evolved, and continues to evolve
+
As organizations move from systems of record to systems of engagement, they are:
Focusing on the end user experienceFocusing on the end user experience
Consolidating and optimizing
Trying to understand what can and should be moved to the cloudTrying to understand what can and should be moved to the cloud
Seriously thinking about how to integrate social into everything they do
Things to consider as you focus more on engagement:
Things to consider:
Be clear on your system constraints Understand and prioritize your key use
cases Determine what should be local, what can
be in the cloud, what should be available via mobile devices
Constantly review and take action on what can be automated and optimized
