From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue
-
Upload
bronto-software -
Category
Business
-
view
127 -
download
0
description
Transcript of From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue
![Page 1: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/1.jpg)
![Page 2: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/2.jpg)
From Concept to the Inbox Behind the Scenes Secrets That Drive Retail Revenue
![Page 3: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/3.jpg)
Welcome Patrick Gill Co-Founder & CEO eCommerce Outdoors
![Page 4: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/4.jpg)
About eCommerce Outdoors
- Started in 1997 as TackleDirect.com
- Sell 50,000 Outdoor Products
- 500 Brands
- We Ship to 150 Countries & 50 States
- 7 Niche Websites, 1 eBay Store
- 2 Physical Retail Stores & Warehouses
- 40 Employees
- Bronto Client Since 2010
![Page 5: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/5.jpg)
Planning From Paper to Design
![Page 6: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/6.jpg)
Planning
- Develop a Retail Promotional Calendar
- Be Niche Specific, Find Target Events
- Plan 6 -12 Months Out, Remain Flexible
- Leverage Email for Timely Info
- Have Templates Staged for Certain Types of Promotions
- Group Emails Into Logical Promotional Buckets
New Products Shipping Offers Sales & Promotions Holidays & Events Seasonal Offers Product Videos Private Sales
![Page 7: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/7.jpg)
Key Tactics
That Are Often Overlooked By Big Box Retailers Specialty Retailers Begin Where Big Box Merchants Fall Off
- Special Orders - Integration with Print - Customizations - Pre-Orders - First to Introduce New Products - Expert Staff / Training - Highly Flexible - Unique Niche Products - Speed & Agility
![Page 8: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/8.jpg)
Leverage Reps & Manufacturers
Often our best promotions are developed while brainstorming product options and offers with suppliers. - Free Items - Buy One Get One - Blowout Sales - Bundles & Kits - New Products - Shipping Offers - Rebates - Exclusive Items - Expert Product Videos - Events - Included Services
![Page 9: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/9.jpg)
Build Text Outlines, Then Graphics
We template emails in text with relative links to products, images, etc. - Getting email content correct in text form saves time and resources - Leverage Excel and a project management tool , like Basecamp
![Page 10: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/10.jpg)
Mock-ups in Image Form for Review
![Page 11: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/11.jpg)
Finally Coding, Test, Test, Test
![Page 12: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/12.jpg)
Examples What Works & What Failed
![Page 13: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/13.jpg)
New Year New Gear
![Page 14: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/14.jpg)
New Year New Gear Results
![Page 15: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/15.jpg)
Cyber Monday
![Page 16: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/16.jpg)
Cyber Monday Results
![Page 17: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/17.jpg)
Cart Abandonment 1 of 3
![Page 18: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/18.jpg)
Cart Abandonment 1 of 3 Results
![Page 19: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/19.jpg)
Private Sale
![Page 20: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/20.jpg)
Private Sale
![Page 21: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/21.jpg)
Private Sale
![Page 22: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/22.jpg)
Private Sale
![Page 23: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/23.jpg)
Private Sale - Email
![Page 24: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/24.jpg)
Private Sale – Landing Page
![Page 25: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/25.jpg)
Private Sale – Results
![Page 26: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/26.jpg)
Conclusion
![Page 27: From Concept to the Inbox: Behind the Scenes Secrets that Drive Retail Revenue](https://reader034.fdocuments.in/reader034/viewer/2022051412/54b40b884a795925288b4643/html5/thumbnails/27.jpg)
3 Take Aways
- Begin where big box retailers end
- Leverage your manufacturers/reps
- Compete with world-class service