Capacity Building for Europe’s Next Generation Technology Entrepreneurs

Building the European tech ecosystem since

2007

What is Seedcamp

A micro-seed fund that enables talent across every part of Europe to start up

Recognized as the leading-edge platform to bring together tech entrepreneurs and mentors

across Europe, US, and Asia

Jan-JunMini

Seedcamps

TEAMS

PROPRIETARY CRM

DATABASE

LUNCHES, DINNERS WITH

MENTORS

DEMOINVESTOR,

BROAD INVESTOR DAYS

2.5 person team behind all of this

TRIP TO VALLEY AND

CONFERENCES

64MENTORS300

INVESTMENTS12

OPEN APPLICATIONS

PROCESS APPLICATIONS1500 SHORTLISTED

MINI SEEDCAMPTEAMS

PROPRIETARY APPLICATIONS AND JUDGING

SYSTEM

ISRAEL, PARIS, LONDON, WARSAW, BERLIN, SWEDEN, LJUBJANA, KIEV

STARTUPS200

LOCAL ADVISORS500

INVESTMENTS2

Jul-AugOpen

Applications

SeptSeedcamp

Week

Oct-Dec3 Months

A year-long program supporting seed companies in Europe

33 companies across 17 geographies

Kyko

Identifying Market Opportunities

Launch steps

Go to Market – Product, Price, Distribution, PR

Skills, processes, technologies exploited

Startup to Success – Key Factors

Difficult economic times, Founder was a builder and was having a difficult time finding jobsLooked at how marketplaces were developing on the Internet and applied this idea

Identifying Market Opportunities

2 Founders met (1 fashion expert and 1 superb technologist) Realized technology and science was missing and needed in the fashion industry as the industry has gotten increasingly competitive

Founder ran outsourcing development teams in China. Was recruiting developersWanted to productize the initial screening process as there was a lot of repeatability in the process

As socialization of the web was starting to grow, saw the ability for marketers to leverage this betterOriginal idea was based on renting anything b/c we all have too much stuff

Saw the massive opportunity in mobile ad spend and the growth of Admob, Quattro, and othersFocused on the iPhone and Android opportunitiesSold the company to larger player who could really invest and drive the business with deeper pockets

Break the mold for any kind of hurdle faced. Being new means no or limited expectations

Launch product in fast small steps (next slide), keeping operations lean

Innovate on price (free), distribution (viral), PR (breaking news, a story, passionate users)

Test small markets, customer development, lean startup

Go To Market

Small private alpha100 usersValidate product-market fit, understand use cases, core features liked/disliked

Private beta500-1000+ usersUnderstand usage behavior, WTP, scaling issues, inform product roadmap

Public beta1K-10K+ usersContinued scaling, show signs of growth, implement marketing basics, monetization may start

Public launch100sK-Millions of usersMonetization becomes more important, scale for stability, bring in efficiency

GrowthExpansion, user base growth

Growth from 10K’s Revs to 100K’s Revs to 1M Revs; profit focus

Launch Steps

TalentBest developers and creative minds – Talent loves to work on new challenging problems. Easier to recruit the brightestResponsibilities given at all levels enhancing overall feeling of ownershipAdvisors, investors, contacts all work for the business

Disrupt processesLittle bureaucracy as question and change the way things are done within the organization and within a value chainSpeed is of the essence

No inertia Always adopting new technologies and not tied to old systems or way of doing thingsLess NIH syndrome

Skills, Processes, Technologies Exploited

Seek opportunities within your or your customers’ problems to be disruptive

Test deployment in small markets, launch after

Challenge processes that you can make more effective – Hacking Work by Josh Klein

Vodafone Marketing – 3 years lots of learnings

Take aways