FROM CAR TO BIKE

(DTU – 2013)

Share of Cycling trips and km on different distances

THE POTENTIAL

28% of all commuters have less than 10 km to work

(DTU – 2013)

WE NEED A DISRUPTION

THE CAMPAIGN

WHAT HAPPENED”First day as an e-cyclist. Compared to the car it was a long, cold and wet trip with no radio.

On the other hand, my cheeks are red, my legs are warm, I have wind in my hair and my mood is great – not a bad start”

Pia Holm, Søborg

TODAY AT 12.00

HEAT 4 COMPETITION CLOSE

THIS MORNINGKAZEM: 3454 KMFLEMMING: 3348 KM

• 43 KM – 45 KM A DAY

RESULTS

SURVEYSBEFORE, AFTER,

3 MONTHS AFTER

675 PATICIPANTS

47% continues to cycle to work minimum one day per week

35% cycle 3-5 days per week

Did the participants acquire a bike?

Purchase

d an ordinary

bicycle

Purchase

d an e-

bike

Continues to bicy

cle on other

bike

Cyclin

g disc

ontinued an

d no bicycle

acquire

d0%

10%20%30%40%50%60%

9%18%

25%

49%

Cycling during the 3 months

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%Minimum: 2 kmMaximum: 4365 kmMean: 674 km

25%Made use of the free bike service

78% Were saticfied with the bike

Self-assessed fitness

Fitness before Fitness after 3 months0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

4.7% 3.2%

24.2%

12.4%

47.5%

51.9%

22.6%

28.6%

0.9% 3.8%

Very goodGoodAveragePoorVery poor

What motivates continued cycling after the experiment?

Other= transport/functionality, parking, personal freedam etc.

Being a role-model

Getting out in nature/green areas

Cutting CO2/care for the environment

Increase speed (shorter commuting time)

Other motives

Loosing weight

Cutting commuting costs

To get releif from stress

Getting fresh air

For mental energy/surplus

Getting in shape

0% 5% 10% 15% 20% 25% 30% 35%

1%

2%

3%

6%

7%

7%

7%

7%

12%

16%

32%Chart Title

• Will this work in your country?• How can you use these

experiences?

HABITS CAN BE CHANGEDOur Test cyclist are very happy