From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk
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Transcript of From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk
![Page 1: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk](https://reader034.fdocuments.in/reader034/viewer/2022042907/587016151a28ab7f428b57ef/html5/thumbnails/1.jpg)
From Beautifying Marketing to Revenue Marketing. The MarTech Way.
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Creative Team
Management
Websites Management
Marketing Collateral
Production
Content Curation
Process Design
Data Curation MarTech & AdTech Measurement
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year by year
Growing
20% purely
B2B
offices 30+
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![Page 5: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk](https://reader034.fdocuments.in/reader034/viewer/2022042907/587016151a28ab7f428b57ef/html5/thumbnails/5.jpg)
![Page 6: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk](https://reader034.fdocuments.in/reader034/viewer/2022042907/587016151a28ab7f428b57ef/html5/thumbnails/6.jpg)
![Page 7: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk](https://reader034.fdocuments.in/reader034/viewer/2022042907/587016151a28ab7f428b57ef/html5/thumbnails/7.jpg)
People fail to recognize their own lack of skill At the same time they recognize and acknowledge their own lack of skill only after they are exposed to training for that skill
THE DUNNING–KRUGER EFFECT
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![Page 10: From Beautifying Marketing to Revenue Marketing. The MarTech Way. By Piotr Golczyk](https://reader034.fdocuments.in/reader034/viewer/2022042907/587016151a28ab7f428b57ef/html5/thumbnails/10.jpg)
UA
Marketo
CMS
Hootsuite
DAM
IPC
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“How many leaflets you have produced for the automotive line of business in the last 30 days, and at what cost?”
DATA WAREHOUSE
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JIRA
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External Internal Media
Task1 20h 5h $2,000
Task2 12h 12h $1,200
Task3 80h 12h $5,000
Task4 100h 20h $15,000
Task5 33h 3h $3,000
Task6 12h 12h $4,500
Task7 6h 20h $2,000
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?$ – NO – 2Y
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LEADERSHIP RECRUITMENT EDUCATION
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Thank you
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