From Apples to eye surgery: Designing useful user experiences
-
Upload
ruth-ellison -
Category
Technology
-
view
102 -
download
0
description
Transcript of From Apples to eye surgery: Designing useful user experiences
![Page 1: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/1.jpg)
From Apples to eye surgery:
designing useful user experiences
By Ruth Ellison
Twitter: @RuthEllison
For Canberra Girl Geek Dinners #2
On 4th April 2009
![Page 2: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/2.jpg)
![Page 3: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/3.jpg)
Let me tell you a story about
laser eye surgery...
![Page 4: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/4.jpg)
What is user experience (UX)?
"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
- Nielsen Norman Group
![Page 5: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/5.jpg)
What is user experience?
“The sum of a series of interactions between people, devices and events – or any combination thereof”
- Eric Reiss
![Page 6: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/6.jpg)
UX is the user interface
UX is just about usability
UX is just about the user
Want more info? Check out this excellent article by Whitney Hess about 10 Most Common Misconceptions About User Experience Design, located at http://mashable.com/2009/01/09/user-experience-design/?cp=2
![Page 7: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/7.jpg)
![Page 8: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/8.jpg)
Why is good UX important?
Helps to build trust
Create good will
Encourage loyalty** Perhaps not always applicable to Government
Empowering your users
It’s good business sense
![Page 9: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/9.jpg)
Impacts of bad UX
Frustrated people
Negative perception
Multiple contact points with organisation = increased costs
Increased errors = increased costs
Angry! By danorbithttp://www.flickr.com/photos/danorbit/2278238975/ Available under Attribution-Noncommercial-No Derivative Works 2.0 Generic license
![Page 10: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/10.jpg)
Who’s responsible for UX?Is it the...
User interface designers?
Usability folks?
Business analysts?
Developers?
Marketing & communications people?
Others?
![Page 11: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/11.jpg)
It’s everyone’s business
![Page 12: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/12.jpg)
User experience needs to be...
Valuable
Usable
Engaging
Credible
Pleasurable
![Page 13: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/13.jpg)
Valuable
![Page 14: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/14.jpg)
![Page 15: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/15.jpg)
Usable
![Page 16: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/16.jpg)
More Bars in more places By DeaPeaJayfrom http://www.flickr.com/photos/deapeajay/2456458827/Available under a Creative Commons Attribution-Share Alike 2.0 Generic license
![Page 17: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/17.jpg)
Source: http://i.gizmodo.com/5162715/cheap-user-interface-hack-finally-solves-tv-remotes-stupidity
![Page 18: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/18.jpg)
Engaging
![Page 19: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/19.jpg)
![Page 20: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/20.jpg)
Playing four way pong By Ruth Ellison http://www.flickr.com/photos/laruth/2898887818/in/set-72157607568443264/Available under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 Generic license
![Page 21: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/21.jpg)
Source: http://reviews.cnet.com/i/bto/20080227/Wii.jpg
![Page 22: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/22.jpg)
Credible
![Page 23: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/23.jpg)
Which one instils more confidence?
![Page 24: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/24.jpg)
![Page 25: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/25.jpg)
![Page 26: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/26.jpg)
Pleasurable
![Page 27: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/27.jpg)
Photo sources:http://daddytypes.com/archive/apple-iphone-in-hand.jpg
http://www.textonphone.com/img/iphone.png
![Page 28: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/28.jpg)
How do we go about creating great experiences?
![Page 29: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/29.jpg)
Think outside the screen
![Page 30: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/30.jpg)
Think about...
The organisation
What are you trying to achieve?
Legislative requirements?
Timelines, budget & resourcing – what can be realistically achieved?
Business processes?
Language & definitions?
![Page 31: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/31.jpg)
Think about...
The people
Who are your users?
What are their goals?
Environment in which they will use your system?
Level of knowledge & experience of organisation & system?
Prior experiences & perceptions
![Page 32: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/32.jpg)
Think about...
The system
How offline and online materials complement each other
Physical layout of office/workplace/shop
Interactions between channels
phone, internet, in person
![Page 33: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/33.jpg)
Do...
User research to understand the people, what they do, how they think, and why they do things a certain way
Share the findings in interesting ways (e.g. telling stories)
Visualise the solution so it’s easily communicable
![Page 34: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/34.jpg)
Get...
Users involved in the design process
Stakeholders & project team involved
![Page 35: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/35.jpg)
Do...
Use user experience for good rather than evil
![Page 36: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/36.jpg)
UX is the sum of all the interactions with the organisation/product/service
It’s more than the user interface
Develop a deep understanding of your users and what you’re trying to achieve
![Page 37: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/37.jpg)
When Signage Goes Wrong By rdolishnyhttp://www.flickr.com/photos/rdolishny/2760207306/Available under a Creative Commons Attribution-Noncommercial 2.0 Generic license
![Page 38: From Apples to eye surgery: Designing useful user experiences](https://reader036.fdocuments.in/reader036/viewer/2022070304/54c76ffb4a7959f3038b4642/html5/thumbnails/38.jpg)
Thanks!
Ruth EllisonEmail: [email protected]
Web: www.ruthellison.com
@RuthEllison
Find this presentation at www.slideshare.net/ruthellison