From Adrema to Follow Up-PR

From Adrema to Follow Up-PR

LXIV International Council MeetingOpatija, Croatia

October 28th - November 3rd 2013

The European Law Students’ Association

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Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

From Adrema to Follow Up-PR

1.Discussion about PR- Be Provocative, be Prepared!

2. Presentation by Director for PR of ELSA International 2013/2014~Marcelina Burzec

3. PR and Press Release

4. Practical part




1.Discussion about PR-“Be PRovocative, be PRepared!”

?Free publicity

ImagerelationS

Lies v. Truth




2. Presentation by Director for PR of ELSA International 2013/2014

Marcelina Burzec




Goals

„A goal without a plan is just a wish.”

by Antoine de Saint-Exupery

SMART rule

Measurable

Achievable

Realistic/RelevantTime oriented

Specific

Media communication improvement

Raise PR awareness in the Network

Show, provide and help with PR tools

Image Report

Factors which determine success

Strategy

Timing

Content

Preparation

Selection

Attitude

„Knowledge is power but enthusiasm pulls the switch.”

by Iver Ball

Media relations





»Public relations (PR) is the management function that identifies, establishes and maintains mutually beneficial relationship between organisation and various publics (stakeholders) on whom its success or failure depends on"

by Cutlip, Center, Broom

What is PR?





Us?

Members?

Law Students?

Your parents and friends?

Partners, sponsors?

PeRception about ELSA?





How to create a great PR? RAAAACE

ResearchAction/ObjectsCommunication/PublicityEvaluation





ADREMA

Press Release

Follow upcall

call

call

call

email

email

conference Media kit





ADREMA-Tailoring relationships





HOW TO WRITE IT?

-Imagine you are journalist

-customize your message to the public you are addressing to

-think about the audience you are addressing-> their thinking, lifestyle

-think about the inverted pyramid

Easier said than

done?!





PRTOOLS

&CHANNELs

Press Release

Brochures

Press Conferences

Media Kit

Speeches

Email

Telephone

Facebook

Newspaper

Radio




4. Practical part




GROUP 1

Evaluate the communication of the official ELSA Facebook page, give your suggestions and share your good practices.

(KEEP IN MIND: there are externals reading and it is an official page)




GROUP 2

Evaluate the communication of our ELSA Facebook group (ELSA Marketing Team 13/14), give your suggestions and think about the ways to improve it. What should we share, what not? WHY?Think about your own MKT FB Groups as well- how is it working there?

(KEEP IN MIND: internal PR, awareness and support among marketers…)




GROUP 3

Prepare the ADREMA for the following event/project: ELSA Day 2014

(KEEP IN MIND: Media that are covering this field of law or could be interested, the more specific the Adrema, the better support when acting…)




GROUP 4

Write Press Release for the following event/project: ELSA Day 2014

(KEEP IN MIND: write it in a form like journalist would be writing it (3rd person, follow the structure of inverted pyramid, 5W , from important to detailed and less important info, value for reader…)




GROUP 5

You will play the role of the Journalist - What kind of questions might pop-up? What would you be interested to know as journalist? Focus on ELSA Day 2014.

(KEEP IN MIND: you are now external who doesn’t have a clue what ELSA is, why would(n’t) you publish article/news about ELSA Day?, does it has any value for your readers?…)




GROUP 6

Your role is to make the follow up- What kind of questions might pop-up? What kind of questions might arise and you should have an answer to it? Event: ELSA Day 2014.

(KEEP IN MIND: How to react if they published it? How to react if they didn’t? How to get out the most of the situation?




GROUP 7

Meeting with Dean/Professor at your faculty.Event: ELSA Day 2014.

(KEEP IN MIND: You want to organise ELSA Day at your faculty. How could you involve your faculty and staff in this? Will this contribute to a good image of ELSA if you have this cooperation? How would you get them on board?

From Adrema to Follow Up-PR

Documents

Transcript of From Adrema to Follow Up-PR