From 300 moments that make New Orleans unique. 300 · ing the Civil War. After the war, Tichenor...
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It was also used by Dr. George Tichenor, a Con- federate Army surgeon, to save his own leg dur- ing the Civil War. After the war, Tichenor prac- ticed medicine in Baton Rouge and filed a patent for antiseptic that was registered in 1882. In 1905, Tichenor founded the Dr. G.H. Tichenor Antisep- tic Co. in New Orleans where he began manufacturing his formula, which was, and still is 70 percent alcohol. Pepper- mint oil has been added to the original formula, which is now used in mouth- wash as well as a topical antiseptic. A toothpaste has been manufactured in New London, Conn., since 1985. More than 500 million bottles of Dr. Tichenor’s have been sold since its creation, which for years was pitched by “Cajun Pete,” who promoted Dr. Tichenor: “Jus’ wrench yo’ mouth wif Tichenor’s, you’ll have the happiest feet in town.” Dr. Tichenor’s, though, isn’t just a local product. Chicago was its largest market after a 1970s ad campaign fea- turing pro football player Gale Sayers. The current ad campaign features the slogan, “Not for the Faint of Tongue. Gargle. Wince. Repeat,” for the con- centrated mouthwash that is to be di- luted with five parts of water. 300 NEW ORLEANS TRICENTENNIAL 171 8 ~ 201 8 Dr. Tichenor’s antiseptic has been used for everything from mosquito bites to “Colic, botts & footevil in horses and mules” as advertised at the turn of the 19th century. In 1905, the Dr. G.H. Tichenor Antiseptic Co. was founded in New Orleans. From Bienville to Bourbon Street to bounce. 300 moments that make New Orleans unique. WHAT HAPPENED George H. Tichenor was a surgeon in Baton Rouge before opening his company in New Orleans. Labels from earlier bottles of Dr. Tichenor’s showing a Confederate soldier and flag Dr. Tichenor’s antiseptic is also a mouthwash that must be diluted with five parts water. Dr. Tichenor’s was originally manufactured downtown off Canal Street where Harrah’s now stands. It is now manufactured in eastern New Orleans.
Transcript of From 300 moments that make New Orleans unique. 300 · ing the Civil War. After the war, Tichenor...
It was also used by Dr. George Tichenor, a Con-federate Army surgeon, to save his own leg dur-ing the Civil War. After the war, Tichenor prac-ticed medicine in Baton Rouge and filed a patent for antiseptic that was
registered in 1882. In 1905, Tichenor founded the Dr. G.H. Tichenor Antisep-tic Co. in New Orleans where he began manufacturing his formula, which was, and still is 70 percent alcohol. Pepper-mint oil has been added to the original formula, which is now used in mouth-wash as well as a topical antiseptic. A toothpaste has been manufactured in New London, Conn., since 1985.
More than 500 million bottles of Dr. Tichenor’s have been sold since its creation, which for years was pitched by “Cajun Pete,” who promoted Dr. Tichenor: “Jus’ wrench yo’ mouth wif Tichenor’s, you’ll have the happiest feet in town.”
Dr. Tichenor’s, though, isn’t just a local product. Chicago was its largest market after a 1970s ad campaign fea-turing pro football player Gale Sayers. The current ad campaign features the slogan, “Not for the Faint of Tongue. Gargle. Wince. Repeat,” for the con-centrated mouthwash that is to be di-luted with five parts of water.
300NE W ORLE ANS
TRICENTENNIAL
1718 ~ 2018
Dr. Tichenor’s antiseptic has been used for everything from mosquito bites to “Colic, botts & footevil in horses and mules” as advertised at the turn of the 19th century.
In 1905, the Dr. G.H. Tichenor
Antiseptic Co. was founded in New Orleans.
From Bienville to Bourbon Street to bounce. 300 moments that make New Orleans unique. WHAT
HAPPENED
George H. Tichenor was a surgeon in Baton Rouge before opening his company in New Orleans. Labels from earlier bottles of Dr. Tichenor’s showing a Confederate soldier and flag
Dr. Tichenor’s antiseptic is also a mouthwash that must be diluted with five parts water.
Dr. Tichenor’s was originally manufactured downtown off Canal Street where Harrah’s now stands. It is now manufactured in eastern New Orleans.
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