Fruit for

Thought

Is there a future for

Brazilian family farmers in citrus?

Long-term partnership between

FrieslandCampina Riedel and Solidaridad

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Background

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Goal is a healthy citrus sector in Brazil

Programme with Citri, SAI Platform, AIJN, Firmenich

Develop, test and evaluate Rural Horizons

Rural Horizons:

intervention to

create a future

for family farmers

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Rural Horizons

3 steps

Farmers self assessment

Tailor made on-farm improvement plan

Continuous improvement programme & technical assistance

Rural Horizons

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Developed with farmers for farmers

Solidaridad independently engages with farmers

Processors/buyers get aggregated data on group level

Data security meets industry standards

Results of

the pilot

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Intervention co-developed by 13 farmers

Currently rolled out to all 57 Citri farmers

Building on expertise of partners in the chain

SAI FSA compatibility

Key challenges

identified

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Greening disease

Partial compliance with labour and forest laws

Unsafe or wrong use & storage agroinputs

Book keeping and financial planning

Conclusions

from pilot

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Clear challenges: labour, chemicals and farm management

Non-issues: Child labour and deforestation

Variation per farmer and issue

Group analysis is good basis for support programme

So,

what’s in it

for you?

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Direct

benefits

Productivity

Quality

Cost efficiency

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Indirect

benefits

Improved market access

Motivated workers

Better conditions for next generation farmers

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Benefits for

upstream chain actors

Secure volume and quality of supply

Meet CSR requirements

Transparency of your supply chain

Opportunities for brand value and reputation

Taking it up

to the next level

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Lessons

learned

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RH is relevant for farmers

Need to involve large scale producers

RH is suitable to prevent & cure legal non compliance

Successful integration of SAI FSA 2.0

Strong multi-stakeholder partnership

Next phase

18 months

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Technical assistance to Citri: 70% farmers comply with law

and SAI FSA Bronze level

Engagement of more stakeholders

Extension to Sao Paulo

Next steps need sector

wide engagement

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Invest in roll out and support improvement

Together we can engage all Brazilian family farmers

There is a future

for Brazilian family

farmers in citrus

Join us

to make it happen

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