Friends For Life - Presentation on Road Safety to Schools
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Transcript of Friends For Life - Presentation on Road Safety to Schools
Building safer, responsible communities
Through effective road safety messages
Friends For Life presentation for schools and its work
Bangalore
2004
The presentation covers
• The challenges• Friends For Life• The work• Projects• Back to School Project• How can we collaborate• Contact
Ground reality
Ground reality
Ground reality
LICs’ scenario• Poor road conditions – lighting, potholes, unmarked speed
breakers, Man made obstacles – multi-type vehicles, cattle/dogs.
• Encroachment of roads – hawkers, infrastructure deficiencies.
• Low support from govt./police bodies – focus on policies, not on enforcement/awareness.
About Friends For Life
• Mission: To build safer, responsible communities• Core area: Unintentional road traffic injury prevention• Focus on: Communications and Education
Self-preservation is the first responsibility
Margaret Anderson (1886–1973), U.S. literary editor and autobiographer
The campaign
• Online, public interest• Leverages the power of the Net
http://civic.websitewelcome.com/~fflonlin/anishhome.htm • It is about responsibility• About one’s own safety• About being concerned about the safety of your friends,
family members,colleagues and community.
Why ?
• Increase in road accidents• Lack of road sense• Enforcing a rule is not a solution• Myths surrounding road safety measures• Morbid messages – lots of resistance• Learning from experience
Common excuses
• Its bulky nature• Very uncomfortable to carry around• Loss of hair, skin itching • Headache• Burning sensation in the eyes • Distraction of vision • Suffocating during summer
Barriers to overcome while conducting campaign..
Whom is it for ?
• All two wheeler riders• Youth/school/college students• Influencers – partner organizations, parents, friends.
Get the message in early
What does it hope to achieve ?
• Create awareness• Increase interaction• Initiate change• Increase helmet wearing• Make people responsible• Develop better standards of communications• Bring local administration, policy bodies, police together
How is this campaign working ?
• Online: Communi –Kit – downloadable communication material
• Posters, stickers, logos, wallpapers, SMS text, survey documents, e-mailers and instructions
• Communications/Human Resources managers can run independent campaigns on their corporate Intranets
• Offline: Road shows, traffic signs, media coverage
Road safety college tour at Jyoti Nivas
Proposed Projects • Poster/sticker campaign • Radio campaign – ready to launch• Helmet traffic signboards – next phase• SMS campaign - WIP• Back to School – posters, leaflets etc. WIP• Contest among IT firms• Presentations/Road Safety Weeks at organizations • Campaign on milk packets ( Milk = Health, Helmet = Safety )• Toastmasters• Ad club• Bike clubs• Road Safety Training packages for corporate houses• HR forums• Sponsorships• Road Safety film
Poster/sticker campaign
Support in distribution and printing
Back to School Project
Plan:• Posters for educating school children and parents/teachers• Reflective stickers for school bags• Introduction of session for children on road safety – once a
week/month• Games/puzzles/contest for children on road safety – using simple
analogy – fruits/colors etc• Target: schools in Bangalore by e-mail ( directory and School Net)• Tie-up with School Net – web banners
Helmet traffic signboards
• 40 signboards across the city
Recognition
Paper accepted at: Invite from the World Health Organization
Other subjects – unintentional road traffic injury prevention
• Lane discipline• Road sense/consideration towards fellow road users• Against mobile usage while driving• Road safety and children• Things to do in the event of an accident• Targeting influencers – spouses/colleagues/parents
Schools :How you can help
• By involving your students/staff ( pro-actively spreading the message )
• Talking to other professionals in your field• Sponsoring the campaign • Introducing this subject as part of the curriculum• Inviting police officers/medical experts to speak to
students• Getting victims to talk to students
How can you contribute/collaborate ?
• Road Safety champions• School/college tours• Talks at corporate houses• Sponsorships• Web marketing
• Taking messages to forums – via e-mails/e-groups• Tie-ups with schools/colleges/Times in Education• Target: 4 corporate house per month• To actively seek sponsors –
programs/radio/TV/collaterals• To make it a Knowledge Resource/Exchange
Forum
Join us to make road safety a priority
Keep in touch
Friends For Life
Contacts: [email protected] http://civic.websitewelcome.com/~fflonlin/anishhome.htm