Friend Raising: Giving Trends in Asia, USA and Eastern Europe

www.venture-asia.org

Friend Raising:Giving Trends in Asia, USA

and Eastern Europe

Tbilisi, GeorgiaJuly 2, 2008


We are all about…

Teaching the joy of giving


Venture for Fund Raising VISION A community that

celebrates the joy of giving and ensures a bountiful and sustainable world MISSION

To provide consulting, training, research and public information assistance to individuals and organizations so that they can raise and give resources to fulfill their missions

The only one of its kind in

Asia!


Research Publications

2001 & 2003

Survey on Giving

Investing in Ourselves: Giving & Fund Raising in Asia

The Fund Raiser’s Guideto Fund Raising

Fund Raising inthe Philippines


Fund Raising

A management process that involves identifying people

who share the same values as the organization, and taking

steps to manage that relationship.

Friend


The Social Exchange:The Non-Profit Organization

Exchange of Values and Services Source of Funds: Grants, Gifts, and Income

Values / Services

NGO

Community


Usually restricted, project-based, time-bound, short-to-medium-term funding

Grants

Governments, foundations, associations, multilateral & bilateral agreements

GiftsUnrestricted, can lead to endowments, medium-to-long term funding

Individuals, groups

Earned Income

Unrestricted, short-to-long-term funding, for-profit operation, needing different management skills

Sale of products, fee for service, interest income

? Filling the Gap Source of Funds Characteristics Examples


BangladeshIndiaIndonesiaNepalPakistan PhilippinesThailand

7 Country Report

Giving Motivations Bangladesh: Response to religious and

humanitarian causes is great India: Compassion is the main motivation and

the habit of giving is widespread Nepal: Giving is motivated by the Hindu belief,

“doing good help earn credits in the afterlife” Pakistan: Islam inspires giving Thailand: Motivations are religion, merit-

making, charity, royalty and social reciprocity Indonesia: Motivated by religion, Islam Philippines: “a feeling of compassion for others”


Giving in Asia

0

10

20

30

40

50

60

70

80

90

100

India Indonesia Philippines Thailand

Voluntary organizations Religious organizationsIndividuals

Source: Investing in Ourselves: Giving and Fund Raising in Asia, 2002

A uniformly high rate of giving to religious

organizations (90%)


Who Gives Cash to NGOs? 1. Geographically: National Capital Region 2. Urban or Rural: Urban 3. Among Socio-economic Classes (SEC):

Class E4. Among the 2 Sexes: Female 5. According to Age & Work: Mature Adults

In the Philippines...

Source: 2006 survey commissioned by Venture for Fund Raising, in partnership with Social Weather Stations


Giving in the USA 2005 vs 2006:

Year 2006$260.28 B

Individuals 76.5%

Corporations5.6%

Foundations 11.5%

Bequests

6.7%

Source: Giving USA Foundation – AAFRC for Philanthropy/Giving USA 2005 & 2006

Individuals 75.6%

Bequests

8%

Foundations11.6%

Corporations4.8%

Year 2005$240.72 B


Fund Raising in Georgia Grants: 50-100% of annual budgets of 80% of

organizations are grants Gifts: 20% of organizations get support from

businesses or individuals Membership Fees: 30% of organizations use

this strategy Earned Income: only viable for CBOs and NGOs

with small budgets Income-Generating Activities: contractual

services or publicationsSource: An Assessment of Georgian Civil Society (2005) by the Centre for Training and Consultancy


Special Events: PARFUND’s Christmas Campaign 2005

The Campaign is composed of twin events, the “Himig Pasko” and the Christmas Cards project

Net Income

USD $35,393


Child and Environment Pre-Easter Exhibition

Child and Environment in Georgia held a pre-Easter Exhibition (2007) of artworks of beneficiary childrenSome of the donors were USAID, Save the Children and Museum of Arts of Georgia


Direct Mail: Legal Rights and Natural Resources Center


Direct Dialogue: Greenpeace Southeast Asia


Direct Response Marketing:World Food Programme “When you’re starving, anything looks appetizing…Help WFP in its battle against child hunger”


NGO-Corporate Partnerships: Gawad Kalinga & Smart Communications, Inc.

Launching of the first SMART Amazing Gawad Kalinga Village

Be a hero. Be smart.Subscribe to GK Text 286.


E-mail Fund Raising: “When Doctors Cry” by Dr. Philip Cruz

Give A Life Foundation “When Doctors Cry” e-mail Initiated by Dr. Philip Cruz of

Philippine General Hospital – Pediatric Ward

Spread like a virus–raised USD $965,116 cash excluding in-kind donations as of December 2003


Sample: Give2Asia is a facility that encourages charitable giving to meet needs in Asia by providing personalized services to donors and recipient.

Internet Fund Raising: Give2Asia

Find a Fund Past Grants Greatest Needs Focus Funds Opportunity Fund


For donors outside the US

For US-based donors

Give World and Give India


A fund raising campaign that calls on individuals and companies to donate an hour of their earnings in support of programs committed to the welfare and development of children and youth

Employee Giving: Children’s Hour

Since 1999, Children’s Hour has raised over USD $3,162,791 in cash and services


Major Gifts: Sir Ratan Tata Manages Tata Group:

two thirds of the equity of parent firm, Tata Sons

Tata Group is held by philanthropic trusts endowed by Sir Dorabji and Sir Ratan Tata

Through these trusts, Tata Sons gives 8-14% of its net profit very year


Warren Buffet’s Gift to Bill and Melinda Gates

Foundation

Warren Buffet pledged to gradually give 85% of his Berkshire fortune – estimated to worth over $40 Billion


Planned Giving: UNICEF Legacy Program


Capital Campaign: AIM Conference Center

One of the fund raising initiatives of the Asian Institute of Management - Scientific Research Foundation (AIM-SRF)

Total amount needed to be raised: USD $5,813,953 (2005) USD $11,395,348 (2006)

AIM - SRF invested in building relationships with its alumni, students, and bilateral agencies, taking into account the cultural nuances and protocol


Earned Income from Membership Fees

Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA)

Member Annual FeesUSD $5,000 for regular members USD $10,000 for associate members


International Institute

of Rural Reconstruction

Earned Income from Professional Services


The YUVA Centre, India • Facilities open for conduct of trainings/ seminars / forums• Offers food catering

Rooms LobbyKitchen / Dining Room

Earned Income from Board & Lodging Rentals


Earned Income from Tour and TravelWWF-Philippines Word Heritage Expedition takes 11 adventures on a 5-day trek across 5 territories and locations including 3 UNESCO World Heritage Sites


Venture for Fund Raising

Teaching the joy of giving

Friend Raising: Giving Trends in Asia, USA and Eastern Europe

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