Friday Night Gurus: Studio Killers (Music Video Plan by Claudia Bannor,

Tamara Barrett and Greta Kriauciunaite.

Friday Night Gurus (Music Video) – Studio Killers: Contents.

Storyboard Animatic

Genre Star Image Fact file

Lyric Annotation

Final Synopsis

Location, Equipment & Props.

Personnel

Intertextuality

Target Audience

Friday Night Gurus – Studio Killers.

Friday Night Gurus (Music Video) – Studio Killers: Genre.

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Our genre will be represented in various ways for example:

•Fast paced editing.•Handheld camera movements.•The music video will be concept and performance based rather than narrative based with performance. This fits in with Andrew Goodwin’s Narrative & Performance idea in part of his theory.•Bright colours will be used to represent the star as well as follow the typical bright colour scheme of dance music videos.•In terms of how genre will be represented visually; here is a mood board of colours/outfits/props etc that we plan to use:

•:

Friday Night Gurus (Music Video) – Studio Killers: Star Image Fact file.

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Name: Antonia BelleAge: 17 years.D.O.B: 03/08/1995Gender: FemalePersonality: Likes to have fun, carefree, wild, opinionated, unique, bright, friendly individual, slightly rebellious, always positive about life and determined to get what she wants.Beliefs and values: She believes very strongly about the importance of opinion. This is because by having a voice, people become aware of you and this re-enforces the fact that she is different. Style: Her preferences are bright colouredoutfits and dark makeup around the eyes. She is consistently seen wearing various hairstyles in different hair colours, and likes to wear striking (sometimes bright) outfits; again making her stand out. As she is represented this way; she challenges Laura Mulvey’s theory as she is not objectified; thus displaying her true personality to her audience.

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Friday Night Gurus (Music Video) – Studio Killers: Lyric Annotation.

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Friday Night Gurus (Music Video) – Studio Killers: Final Synopsis.

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Friday Night Gurus (Music Video) – Studio Killers: 60 Second Storyboard

Animatic.

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Friday Night Gurus (Music Video) – Studio Killers: Location, Costume,

Equipment & Props.

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Friday Night Gurus (Music Video) – Studio Killers: Personnel.

• We will specifically ask people to play the lead male and female roles in the video. This is because they physically suit the roles that we are aiming to fulfil.

• We will also personally ask drama students and possibly media students if they would like to be dancers in our music video.

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• The music video is an inter textual reference to London and a new revolution. It focuses on the problem that London faces with its government and the journey to a new revolution. (which is shown through the clips of the riots and teacher strikes).

Friday Night Gurus (Music Video) – Studio Killers: Intertextuality.

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• Our target audience is aimed at 16-25 year olds; it is quite challenging to explicitly pinpoint this is because dance music is particular popular with people between these ages.

• This target audience are most likely opinionated in what is happening with the government for example, and are willing to make their voices heard by society to enforce new changes. They are not afraid to go to the extremes to gain attention by the general public as they essentially are the new generation. It is their world that they want to shape and mould.

• Not only that, these audiences in particular most likely believe that having fun is one of the most important things in life, and also enjoy the idea of partying. Furthermore, at this stage in a young person’s life; this is where they become (slightly) rebellious and like the idea of being carefree, being social and friendly with others.

Friday Night Gurus (Music Video) – Studio Killers: Target Audience.

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