FRESHTV designboards
8
The research process involved within this brief has helped form a more successful view while still being perceived correctly by the audience. The research undertaken looked into the audience in great depth backing up the design decisions taken. Research freshtv
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Designs boards explain the brand
Transcript of FRESHTV designboards
The research process involved within this brief has helped form a more successful view
while still being perceived correctly by the audience. The research undertaken looked into
the audience in great depth backing up the design decisions taken.
Research
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The development of the logo came from experimenting with modern shapes and
typographic elements that related to the word FRESH and the meaning behind the channel.
The logo is comprised of typography which attracts the attention of the audience and stand
out against existing channel identities.
Development
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TV
fresh.TV
TV
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Light backgrounds Dark backgrounds
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Coporate background On-screen backgrounds
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FRESHTV is confident, expressive, bold and has attitude. This brand has been developed
mainly from the brands values and target audience that is being targeted at. The name
FRESHTV has been researched and found to be very current with the younger audience,
the meaning for cool, new, trendy and highly approved.
FRESHTV Branding
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The brand guidelines are an essential part of the companies’ brand as it lays out set
guidelines for designers to follow. I have produced the guidelines in the same style as the
branding of the channel so that the audience can see a link and recognise what the brand
is all about.
Guideline publication
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freshtvbrand guidelines 2013
At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves.
We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.
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Primary logo
The primary logo is the main logo that
should be used on all printed and web
based medias. This logo is the main
identity for FRESHTV.
The secondary logos are there to be
used if a primary logo cannot be used
and if they are other conflicts.
This logo should be used for screen
based media as well as advertisements
showing the up coming broadcasted
programmes.
Secondary logos
Logo variety.
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LOGOSOur logo uses clean fresh curves mixed with sophisticated alignment of typography. creating an appealing and interesting logo.
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Blackout is typeface is to be used on all
pieces of material that includes the
FRESHTV logo. freshtv
Logo fonts for print.
Helvetica Neue (Regular)
abcdefghijklmno
pqrstuvwxyz
Typography secondary fonts
Blackout (midnight)
abcdefghijklmno
pqrstuvwxyz
Primary fonts
This is the primary font for the brand
and identity of FRESHTV. This should
be on all merchandise and materials
involved with FRESHTV.
This font is the secondary typeface for the brand and
identity of FRESHTV.
This should be used to support any other information that
can not be shown in the primary font, such as body copy.
Lorem Ipsum has
been the 1500s,
when an unknown
printer took.
Ranges of promotional products have been developed, that could present the brand across
a broad range of medias and formats. The billboard and adshels will be useful to target the
audience of 18-25 as they are always travelling around city areas; this also creates a bold
and confident message.
Promotional material
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freshtvNew to
misfits
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freshtvNew to
misfits
on sky 221 + freeview 78
available in hd
Find out more at FreshTV.com
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The merchandise shall advertise FRESHTV in a professional manner. These products demonstrate how the brand identity of the channel is !exible and adaptable for a range of scales and formats. These products will promote the channel, getting the audience interested in FRESHTV and also make them more aware of the programs that are shown.
Merchandise
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on sky 221 + freeview 78available in hdFind out more at FreshTV.com
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on sky 221 + freeview 78available in hdFind out more at FreshTV.com
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on sky 221 + freeview 78available in hdFind out more at FreshTV.com
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ON S
KY 2
21 +
FRE
EVIE
W 7
8 AV
AIL
ABL
E IN
HD F
IND
OUT
MOR
E AT
FESHTV.COM
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ON S
KY 2
21 +
FRE
EVIE
W 7
8 AV
AIL
ABL
E IN
HD F
IND
OUT
MOR
E AT
FESHTV.COM
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ON S
KY 2
21 +
FRE
EVIE
W 7
8 AV
AIL
ABL
E IN
HD F
IND
OUT
MOR
E AT
FESHTV.COM
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ON S
KY 2
21 +
FRE
EVIE
W 7
8 AV
AIL
ABL
E IN
HD F
IND
OUT
MOR
E AT
FESHTV.COM
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Printed media is commonly used for promoting a brand, however it is more interesting and engaging for the audience to have a tangible product that will keep and excite them to look into the brand further. The hat and the bag are also products that will attract attention to the wider audience that sees the product as well as the individual that peeresses it.
Hats and Bags
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The vehicle wrap will attract attention and promote the brand on a larger scale. This is
something that has been found to be popular with channel promotions as it is essential for
the company to travel. The target audiences are likely to drive or even use public transport.
Vehicle Wrap
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on sky 221 + freeview 78
available in hd
Find out more at FreshTV.com
