FreshlyPicked

Frank Lo | Anthony DeMaio | Chris Edmundowicz | Paul Carbone

Problem

Americans throw away approximately $165 billion worth of food each year

Average American household can throw away up to $2,200 in food waste

Average American household (4), spends ~$1,000 per month

on food groceries

Root CauseShopping As Is Shopping Utilizing App

Wants NeedsWants Needs

Root Questions

Where to buy?

What to buy?

What to use?

Solution

1• Explore information that yields answers to root

questions.

2• Learn about internal conditions (demographics,

buying habits, wasted habits, needs vs. wants).

3• Analyze external conditions (stores, prices,

brands, nutritional value).

4• Find synergies between internal and external

conditions.

5• Use aggregated data to make informed

shopping decisions.

Process Model

Competition and Market

Google Shopper• Identify low price

food options• Low-End

Consumer Reports Mobile Shopper• Unbiased quality

evaluation• Sustaining

Fresh Box• Inventory

Management• Sustaining

Wegmans App• Optimize in store

shopping experience

• Sustaining

FreshlyPicked integrates these key metrics of external conditions along with internal data to decrease food waste, while increasing efficient use of what is purchase.

Financial Breakdown

Financial Breakdown

Joey Spaghetti

“The talent is in the choices.”-Joey S.

Shops at Shoprite He has a zero-based

budgeting food spending habit Enjoys Sunday dinners at

home with the family Fresh Ingredients

Pasta, Meats, & Vegetables

Dislikes Wasting time and money

Age: 55 | Entrepreneur

Family: Wife (50) & 2 Kids (13 and 16)

Systems Architecture Overview

Q&A