FRESHLATINO SEMINAR - emerging territories

8/8/2019 FRESHLATINO SEMINAR - emerging territories

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FRESHLATINOSEMINARemerging territories

October 2010 NYAriadna Cantis + Eva Franch curators


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If we accept that America was a laboratory for modern movement in an unequal and

fragmented way, then what is the role of Iberian America today, within the panorama of

emerging architecture and contemporary thinking?

Confronting ourselves with this question we came up with the idea to produce a manifesto

that diagnoses the worlds architectonical situation within a different [ Iberian American]

perspective and at the same time establish certain values that question the current

directions within the architectural discourse and propose new projectual material and

vectors of thought.


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Pilar Echezarreta. Quelques m2 Gonfler. Barcelona, Spain.


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ACT 1

25 OCT Opening

ACT 2

27 OCT

We propose a two days seminar between October 25th and 27th divided in two acts aimed to be held in the followinginstitutions. Simultaneously with the FRESHLATINOvideo installation exhibition.

SEMINAR IN TWO ACTS


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Temporal. Pezo von Ellrichshausen. Concepcin, Chile.


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EMERGING LATIN TERRITORIES

The seminar intends to be a declaration of strategies and visions to understand and project a new approach towardsthe construction of our built environment from a Latin-American perspective within a global world.

In order to operate with different degrees of intensity within this larger framework, the conversations will bestructured in 2 different sessions with the aim to envision through different lenses multiple processes of observationand projection of our built environment.

1/ Material and Sensorial - Urban Territories2/ Environmental - Geopolitical Territories

The conversations will take place in a twofold strategy where three individuals will present a 15 minute manifesto foran Emerging Latin Territory followed by a discussion between them orchestrated by a moderator. There will be 5presentations per session.


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SCALES

1 Urban Territories & Sensorial QualitiesIberian American sensibilitiesThe architecturalSensorium: Colours/ Textures/ SoundsNew Urban models from Brasilia to urban AcupuncturesCommunity Models

2 Geopolitical Territories & Environmental SensibilitiesEmerging Notions of Sustainability: Closed systems, Ecology, Energy etc.The Architectures of RevolutionBorder ArchitecturesThird Conditions

POSITIONS

1/ Continuity - Opposition

2/ Occupation - Revolution

SEMINAR NY


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Guerrilha Urbana. Bijari Group. So Paulo, Brazil.


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SUGGESTED GUESTS

SPEAKERS Urban Territories & Sensorial QualitiesChristina

Goberna

Javier Iturralde

Pablo Lorenzo Eiroa

Joaquin Moreno Presenter: Ariadna Cantis

Leonardo Diaz Borrioli Moderators:

Andres Jaque Eva Franch and Ariadna Cantis

October 25th


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SEMINAR NY

SPEAKERS Geopolitical Territories & EnvironmentalSensibilitiesXimena Labra

Jose Castillo

Francisca BenitezAndres Jaque Presenter: Eva Franch

Urtzi

Grau Moderators:

Carlos Brillembourg Eva Franch and Ariadna Cantis

October 27th


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Felipe Arturo. Rueda. Mjico DF, Mjico.


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FRESHLATINO

FRESHLATINO is a project that uses video installation to explore the work of fourteen practices from Ibero-America: fromsmall-scale architectural structures to projects that integrate contemporary art, performance and architecture and evencross the boundaries into other disciplines. They present a new approach to the complexities of the contemporary city

through interventions in public spaces.Ibero-America is neither a natural concept, nor geographically continuous. In its essence lie historical and cultural ties ofgreat significance. It is a community formed by Spanish and Portuguese-speaking countries from Europe and LatinAmerica, in total, 22 states with 600 million inhabitants whose common origins result in endless forms of living, atranscontinental community of great depth and richness.The process of discovering, understanding and explaining the phenomenon of emerging Ibero-American architecture is anexciting journey, for this architecture is essentially a heterogeneous and diverse group that identifies its similarities byinterpreting contemporary culture. To go about absorbing work by this group of young people is in itself a unique lesson onhow to start up a professional practice: they work individually, in pairs, or by forming teams of up to twelve people. Thanksto modern communication technologies, they have managed to overcome global distances whilst at the same timeremaining isolated from the everyday events in their immediate surroundings.

FRESHLATINO is a documentary platform which creates links between both sides of the Atlantic, re-sketching a new

cultural geography, a new map. The continual economic and political crises in Latin America are reflected in thearchitectural projects, since there is a clear interaction between politics and creativity, the economy and urbanisation withinthe city. Ariadna Cantis, curator.


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In our current generation, the role of the illustrious top architect has given way to the peoples professional; closer to thegrass-roots end-user, employing both research and a fair amount of experimentation in his or her methods. What sets this

new breed of architect apart is that they incorporate approaches from the fields of sociology, politics, anthropology,economy, and ecology, thereby broadening and transcending the professional limits of what can be expected from thecontemporary Ibero-American multidisciplinary professional.For this generation, architecture is no longer about objects, but rather working systems. Their major concerns are: a lowbudget, the basic requirements, social and political concerns, mobility, temporality, and conceptual subversion. They drawfrom a wide scope of possibilities: from temporary interiors to small-scale projects, and from installation to performance.Indeed, the physical evidence exists, as many generate immediate experiences, emerge new patterns and formulas,

operate on the border of design, fashion, furniture, urban action or installation.Young architects approach city and site research in a wholly different way.This platform may be used to create a network for the exchange of information and to stimulate cooperation for thedevelopment of alternative projects, focusing on the understanding and promotion of Latin America, Spain and Portugal,centred around the strategic use of new technologies, the exploration of emerging systems in biodiversity and transversalthinking that strive to define and put into practice contemporary Ibero-American identity. Ariadna Cantis, curator.

FRESHLATINO


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FRESHLATINO is video installation of a series of presentations made by artists, emerging Iberian American architects,sociologists and historians.

SUBJECT

Exhibition of a selection of 14 videos made by emerging architecture studios.

FORMAT

A DVD audiovisual format in order to facilitates the tour. The video is made of digital photos and webcam videos.

GRAFICS

The installation will de accompanied by an introductory text translated into each countrys language, a credits panel,exterior banners and a folder.

SOUND

A sound collagecontaining different countries music and also radio noises, television and Iberian American cinema inserts.

FRESHLATINO


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Entrada de Emergncia. Pedro Bandeira, Bienal de So Paulo, Brazil.


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ARIADNA CANTIS

Curator

Architect, graduated at ETSAM. Her work focuses on the communication and dissemination of urban planning andarchitecture. Divides herself between the promotion, research and commissioning of architecture and contemporaryculture engaging herself in various projects, exhibitions and publications, in order to generate a critical dialogue on thelimits of architecture.

Is correspondent for the publishing house ACTAR and the magazine A10. Since 2000 is the curator of the researchprogram Panorama and the commissioner for the 2006s FRESHMADRID and FRESHFORWORD exchange platforms.Since 2009 is the curator of the project FRESHLATINO a platform to promote Iberian American architecture sponsoredby Instituto Cervantes. In collaboration with Andres Jaque developed in 2008 the project PIENSA MADRID held in theCasa Encendida. Is also Commissioner of Mataderolab. Nominated expert for the Mies der Rohe Award 2009, member of the

jury of the AEPD Awards and member of the scientific comity of Festival eme3. Has participated in numerous exhibitions,conferences, and seminars in: Buenos Aires, Brussels, Bogot, Barcelona, Sao Paulo, New York, Hamburg, Frankfurt,Porto, Bucharest among others.

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SEMINAR NY

EVA FRANCH

Curator

Architect, graduated from ETSAB and Princeton University. Has been recently named as the new director of Storefrontfor Art and Architecture in New York. Eva Franch is a practicing architect a professor and a researcher. She is thefounder of OOAA (Office of Architectural Affairs), has lectured at the University of Buffalo as the Peter Reyner BanhamFellow (2007 - 2008) and also at the Rice University as the Wortham Fellow. Where she has been the director of theMaster Thesis Studio Program (2008 - 2010).

Her work draws on sensorial archaeologies of cultural, political, social, technological and formal realms in addressing thecontemporary need for change. Her research in architecture focuses in ideological, cultural and formal disruptionsthrough architectural doubts in three operative fields: utopias (historic-politic), metaphors (cognitive-formal) andatmospheres (experiential).Currently she is working on two manuscripts Ecologies of Excess and Atmsopheres of

Utopia and editing a forthcoming book for Rice University Guide to Thinking and Doing an Architectural Thesis.

Franch has lectured, published and exhibited internationally and has received numerous awards.


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Andrs Jaque. Technogueisha. Madrid, Spain.


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CONTACT SHEET

Eva Franch [email protected]

Ariadna Cantis [email protected]

Estudio Ariadna Cantis

Instituto Cervantes [email protected]

Imagen portadaHusos, Casa-Taller Croquis. Edificio Jardn Hospedero y Nectarfero para Mariposas de Cali. Colombia.

SEMINAR NY

FRESHLATINO SEMINAR - emerging territories

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