Fresh ones tissues

15
DESIGN PROJECT PRODUCT RESEARCH ON FRESH ONES TISSUES Subhash Chandra Gupta & Anvika kapoor Strategic Design Management (NID)

description

 

Transcript of Fresh ones tissues

Page 1: Fresh ones tissues

DESIGN PROJECTPRODUCT RESEARCH ON FRESH ONES TISSUES

Subhash Chandra Gupta & Anvika kapoorStrategic Design Management (NID)

Page 2: Fresh ones tissues

Design Brief:

1.Perform design research involving users, functions, interactions, environment and technological issues.2.Develop a design brief3.Ideate solution directions and solutions4.Model and prototype solutions Aim–To understand the design process and various steps involved in achieving and realizing a product or service5.Evaluate solutions6.Revisit the brief7.Document 8.Present the solutions9.Discuss the management issues in implementing the solutions10.Concluding presentations and discussions

Page 3: Fresh ones tissues

Purpose: The processes of design management can be carried out effectively only if there is a deeper appreciation of the design process practiced by designers.

Aim:To understand the design processes and methods with a hands-on project-oriented approach.

Objective: To redesign a user friendly and eye catching fresh ones wet tissue box for domestic and export market.

User group: Women and men between the age group of 16 years and above working and studying in different fields.

Methodology:The learning is project-based that would include exploration and research on real-life products and services, and their relationship with design management.

Page 4: Fresh ones tissues

About Product

Fresh Ones are a pack of 50 wet wipes.

Size of one tissue 220mm x 140mm.

Size of the pack is 110mm x 80mm.

Material used for the pack is polypropylene.

Manufactured through injection moulding.

It comes with a pull-out component used to pull out tissues for first time use.

Problem Situations

IMAGERYFeminine image to be changed.

PACKAGINGPoor finishing Poorly assembled componentsSurface has dents and modulationsSize too big for a travel pack

PRODUCT-USER INTERFACENo facility for easy tearToo wet while trying to tear offNo indication for perforation marksPurpose of break-seal is lost

Page 5: Fresh ones tissues

Problem Situations

IMAGERYFeminine image to be changed.

PACKAGINGPoor finishing Poorly assembled componentsSurface has dents and modulationsSize too big for a travel pack

PRODUCT-USER INTERFACENo facility for easy tearToo wet while trying to tear offNo indication for perforation marksPurpose of break-seal is lost

Page 6: Fresh ones tissues

Problem Situations

FORM/SIZE/SHAPEToo big to fit into a small handbagForm is too rigidSpace wastage in packaging

ERGONOMICS:Both hands are used for operatingToo much pressure is applied to open the cap and tear off the tissueCap is openable only at an angleNo indication for the pack getting over

GRAPHICS/ BRANDINGNon appealing graphicsInformation graphics too clutteredVisual hierarchy not maintained

Page 7: Fresh ones tissues

User groups

Female Male

16 – 30years 31 years and above 20 years and above

•High school students•College going girls•Women in workforce•E.g. Corporate, celebrities , beauticians, hospitality industry etc.

•House wives and nursing mothers etc...

•Business executives at lunchtime, Picnickers, vacationers, travelers, students etc..

Environments – Homes , offices, vacation and picnic destinations, colleges etc..

WHY – AIM of re-designing

Revamping the product to increase sales

To provide a better product to the customer

To provide satisfaction to the customer and build a bond of trust with them.

Page 8: Fresh ones tissues

Designer’s Task

What is to be accomplished

IMAGERYShould look like a unisexual productShould have the visual appeal of a personal care product

PACKAGINGRefilling should be possibleMaterial used for the pack should be recyclableSize to be made appropriate for a travel packBetter finishing to be achieved to make it look more sophisticatedPack should be air-tight and dust proof

PRODUCT-USER INTERFACEBetter indication of perforation marksWetness to be controlledNeatly folded tissues should come outProvision for easy tearPurpose of break seal to be made clearerControl over the amount of tissue to be pulled out

Page 9: Fresh ones tissues

Designer’s Task

What is to be accomplished

FORM/SIZE/SHAPEMore dynamic form to be achievedMore compact, should be able to fit into the pocketShould facilitate ease of storage, transportation and display

ERGONOMICS INVOLVEDShould be able to use with one handPack should open with one hand even when placed on a surfaceSome indication to tell if the pack is getting over Less pressure should be applied to open the cap and tear off the tissue

BRANDINGGraphics should be trendy, summery, cool and freshVariations to be made available for other aromas of the same productVisual hierarchy to be established for information graphicsProduct should attractive and eye-catchingGraphics should make it easily standout on the shelf of a general store, supermarket or medical store.

Page 10: Fresh ones tissues

SHOWSTOPPERS

•Plastic clip breaks• Box starts locking in moisture causing tissues to dry up

Critical Success Factors

REQUIRED

•Air tight container•Flip open mechanism•Sanitary fragrance•Appealable graphics•Quantity indicator•Easy pull out mechanism•Size reduction by optimum space utilization

DESIRABLES

• Increase in tissue quantity• Better T.V. commercials• Different surface finish• Disposability• Refilling should be possible• Exclusive forms for male and females• Information graphics need improvisation

Page 11: Fresh ones tissues

MOOD BOARD

Page 12: Fresh ones tissues

Final packaging design for women

Option-1 Option-2 Option-3

For men

Page 13: Fresh ones tissues

INITIAL MODELS

Page 14: Fresh ones tissues

Different parts of final prototype

Page 15: Fresh ones tissues

FINAL PRODUCT