Fresh new collections for spring Key design trends for 2018 · string furniture and accessories,...

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Holden DecorMuriva Fine Decor Debona

CrownRasch

A S Creation

Belgravia Decor

Fresh new collections for springKey design trends for 2018

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Painterly watercolours: Belgravia Ella

Modern florals: Crown Alexis

Silhouette florals/ombre: Muriva Sienna Trail

An exciting choice of designs for the new season

There’s plenty to get excited about in the latest collections from the F4W suppliers. Designers deserve congratulations for the clever ways they have interpreted the new trends for home decor as well as giving fresh twists to popular sellers. Here they outline the key looks for the season ahead

Janet Nuttall, design manager, Belgravia Decor

Lagom: A fresh take on Scandi-inspired

geometrics with a more relaxed feel, layering, and

softened overlapping shapes. Bold lines, waves and chevrons add drama. Pops of pastels or more vibrant hues combine with calming neutrals and metallic touches.

Vista: Painterly strokes and watercolour effects. Informal, paint washed trees, forests and panoramas, or billowy vintage florals, tropical leaves and botanicals where scale and colour are key.

Malachite: Opulent oxidised and burnished metals, marble and mineral effects, earthy textures and luxurious finishes.

Glamour: Rich and dramatic hues and chic patterns layer up with luxurious finishes, metallics and glitz for a decadent yet modern finish.

and tactile effects, such as structured ikat geometrics and bold motifs. Highlights of rustic metallics and distressed effects suit this trend, with a colour palette of blues, teals and gold.

Opulent Luxe: Marble effects and terrazzo with accents of high lustre finishes of rose gold and coppers continue to prove popular in the UK. Combined elegantly with geometrics and structural motifs in soft pastel shades, this trend is set to continue, with hints of an art deco feel coming through.

Nicola Bradshaw, design manager, Holden Decor

Elements: Precious stones, minerals, marbles,

fossils and rock formations are a prominent trend. These rich

prints are enhanced by metallics or highlights of foil. Landscapes and washy horizons are a development of this trend, with painterly effects and ombres bringing a softer look.

Vicki Ellmore, design manager, Fine Decor

Urban Minimal: The Scandinavian look is still

prevalent, but taking on a softer minimal look with

splashes of muted pastel colours of pinks, on-trend greens and neutrals. Patterns are simple, with bold and small geometrics plus retro motifs that give a feeling of contemporary comfort and serenity.

Artisan: Traditionally applied techniques and processes are key to this trend, celebrating imperfections as well as the art of ancient handcrafted techniques and one-offs to create unique handmade artisanal effects. Brushstrokes, stitch work and layering create levels of depth ideal for wallpaper, which can be translated into structured patterns and motifs that are not perfect, but truly unique.

Modern Global-Ethnic: This is the inspiration for patterns with sumptuous textural

Structures: Geometrics are still in abundance, with simple shard and prism prints bringing a new take on the trend. Chevrons are key, enhanced by textured acrylics and embosses. Waves, curves and trellises are a softer way of using the trend, often given depth with 3D or textile effects. Based on an ancient Japanese pleat-and-bind indigo dyeing technique, Shibori prints are prominent, with highlights of mica and rich indigo colours.

Sophisticated Tropical: This is a move on, with a softer palette, featuring tranquil scenes, leafy prints and botanicals. Beautifully drawn animals are embellished with hints of geometrics and high-shine metallics to add extra interest. Terrariums and exotic succulents are a development from the cacti trend, bringing a more elegant look.

Woodland: Detailed woodland drawings are enhanced by wood panel and imitation effects. Tone-on-tone prints and hidden animals are a more subtle take on this trend.

Surface: Textile, distressed plaster and woven effects continue, with their tactile qualities adding depth to designs while ombre and slub prints create movement. Embossed foils are key, with brushed metal effects bringing opulence to a room.

Classical: Damasks and delicate trails are updated with distressed effects and embellishments such as sequins and jewels. Swirling paisleys are also starting to appear, with textures and shadows adding depth. Traditional designs are beginning to be updated with these subtle twists.

Vicki Kitson, design manager, Rasch UK

Global Voyage: Jungle foliage with banana

leaves, ferns, tropical flowers with exotic birds, palm tree

prints, cheetahs and insect patterns create a vibrant and eclectic mix. Jewel colours are mixed with hot orange, red, dark forest green and teal. Native Ikat prints, Navajo weaves and handcrafted monochromatic tribal markings in a palette of yellow ochre, charcoal, terracotta and earthy red hues are a key influence. Texture comes in the form of rattan, wicker and rustic materials.

Luxe and Opulence: Stylised deco prints, geometrics, interlocking shapes and diamond patterns are combined with luxurious velvets, glimmer and glitter embellishment. Brass and gold are the new metallics, mixed with soft pinks, emerald greens, teal, navy blue and ultra violet, the Pantone colour of 2018. Large-scale art deco patterns with a contemporary twist revisit the elegant style of the 1930’s era.

Seventies Glam: 1970’s style flower power, multi-coloured stripes and lush foliage patterns are combined with terrazzo flooring, decorative string furniture and accessories, macrame wallhangings, cushions and sheepskin rugs. Velvet sofas in emerald, amethyst and yellow make a bold statement in this modern take on ’70’s decor.

New Oriental: Japanese design influences are key to this trend. Chinoiserie patterns are given a contemporary look with soft pink and turquoise backgrounds. Japanese crane prints, oriental scenic designs and fretwork with metallic accents are featured on fabrics, wallcoverings and interior accessories. Soft watercolour bamboo leaves on patina metallic grounds are combined with oversized ombre painterly effects.

Contemporary geometrics: A S Creation Titanium 2

Marble effects:Fine Decor Marblesque

Elements inspiration:Holden Decor Minerals

Luxury looks:Debona Isabella

Global ethnic:Rasch Casablanca


new generation of wallpaper users. It’s all about convenience, like online shopping. For younger people especially, that’s second nature. People like to have a wide choice, and most of them also want their order by tomorrow. Fulfillment by supplier is becoming quite relevant. With the switch to online, there’s more competition from solely online businesses with no stock or retail presence, but if you want to be a specialist retailer today, I believe that unless you embrace online trading, you’re not going to be able to move forward.

Paul Holden, Decor Supplies, Lichfield

We’ve had a reasonable start to the year so far, with pretty steady business. We had a good year last year, and a very busy autumn. We’re lucky to be in a fairly affluent area here, and hopefully as long as we can keep our prices keen and stay on top of what we do, we’ll follow the same pattern as before.

“We’re a long-established business, well known for wallpapers, and we have around 900 stock designs on show as well as all the pattern books. I think you’ve got to find your niche: we’ve gone more for the better end of the market where there’s less competition.”

SHERRI-LEE PETTY-BODENCurrent job: Sales and Marketing Administrator. I

take orders and handle customer service enquiries, as well as assisting our marketing manager with range reviews, social media activity and promotional literature.Length of service: I joined Rasch in May 2017, after over a decade working in sales, administration and account manager roles elsewhere. Best thing about your role: I love my new colleagues; it really is a pleasure to work at Rasch. In terms of the job itself, I love speaking to people and getting the chance to build a rapport. Favourite Rasch range: I love nearly everything in the Sparkling pattern book - it’s winking at me, wanting me to redecorate at home. Favourite leisure activities: Running with Blackburn’s Couch to 5k Group, and I like reading spy thrillers.

CHRISTINE HIGGSCurrent job: Finance Manager. I deal with all matters

related to finance – as you might have guessed!Length of service: Let’s just say a long time! …and I have been with Rasch for five years.

Best thing about your role: Dealing with particularly knotty problems: I love puzzles.Favourite Rasch range: I really like the teal tendril pattern from Blue Velvet.Favourite leisure activities: Once upon a time I would tap dance….

ANGELA MURRAYCurrent job: Office Manager: I take orders, deal with customer

service issues, and handle stock control. I also organise travel for our managing director. Length of service: I’ve been with Rasch for two years now, and I worked here previously as well, between 2009 and 2011.Best thing about your role: Everybody here is so friendly,

and the customers are too.Favourite Rasch range: The geometric pattern from the Sightseeing collection in blue: it’s so elegant! I also love the Sugar Skulls and Flamingos designs from Portfolio. Favourite leisure activities: I used to go horse-riding years ago, and would like to take it up again.

At your serviceShop talkIn the last of our series offering retailers an opportunity to meet some of the faces behind the voices of F4W suppliers’ staff, we focus on the team at Rasch’s offices in Blackburn

Mark Metcalfe, managing director, Rasch UKThe Rasch company is a fifth generation family-owned business dating back to 1861. I think it’s fair to say that you wouldn’t survive this length of time if your whole business, from production, warehousing, sales administration and customer services (I could name many other parts of the jigsaw) weren’t working so efficiently.

As managing director of Rasch UK, a subsidiary of Rasch Tapetenfabrik, it’s my job to ensure that those standards set by our German paymasters are maintained. We are not a large industry, and I feel we have a close relationship with customers both in the independent and DIY markets.

We will continue to monitor the internal workings of our operation and make improvements where we can. Rasch has always been at the forefront of design and technology, and we look forward to presenting numerous collections to you this year.

Fine Decor acquires CWVIn October 2017, Fine Decor Wallcoverings Ltd. announced that it had acquired CWV Wallcoverings Ltd., designers of market-leading collections under the Crown, Vymura and Coloroll brands. Commented Carl Wheeler, sales director, Fine Decor Wallcoverings: “Their combined talents and ambitions, coupled with the addition of CWV’s respected portfolio of brands and rich design heritage, will significantly enhance the product offering and strengthen the expanding customer base of the enlarged businesses.”

Rasch UK

Sparkling geometric.

Roy Kelly, Wallpaper Warehouse, Coventry

2018 has started quite well for us. We want to be optimistic, so we’re looking forward to a better year after a tough and turbulent 12 months in 2017. You’ve got to keep trying new things to encourage trade, and we’re making layout changes in our stores with a new way of showing wallpapers together with paint colour samples to help make it easier for customers to choose. We put the idea into one of our stores last year, and it was so successful that we’re rolling it out across all four stores. We’re always trying to attract younger customers, and there are some very good modern designs on the market now that should encourage them to decorate.

Ken Maddox, Bromborough Paints, Wirral

Business has been very buoyant for us, and we’re looking forward to a positive year. We had a very busy sale at the start of the year, and lots of new stock is coming in now. There are some fantastic designs, and the quality is brilliant too: wallpaper is great value for consumers. Urban patterns are still popular, and we’re seeing a lot of retro designs coming through. There’s plenty to appeal to all tastes, and it’s good to see how popular paste the wall is with younger people.

Alex Strang, Untouchables, Glasgow

The year didn’t start that well for us, with the bad weather in January putting people off shopping - and decorating. But it’s not just decorating that’s been

affected, we’ve had reports from retailers in furnishings and flooring that they’ve also found trade very tough. With the uncertainty about what will happen to the economy as a result of Brexit, a lot of people are worried about their jobs. They’re holding on to what was disposable income - and now isn’t. I think the whole year will be a case of battening down the hatches until we know more about what’s happening.

“We’re in the process of having a re-fit here: we’re changing some of the display areas and trying to diversify a bit into furniture - we already offer flooring and carpets. We stock around 1,000 ways of wallpapers, and we did toy with an idea we saw in a couple of stores in America - they had displays but no stock, with an Argos-type ordering service. I think people like to touch wallpaper before they buy, and we haven’t taken it any further. But many people do find it very hard to envisage what a design will look like in their home, so we’ve freed some wall space to increase our displays of wallpaper by changing the stock racks from five shelves high to six.

Tim Noblett, Noblett’s, Belfast I know we’re only a few weeks

into 2018, but normally we’d be expecting trade to be a bit better than it’s been so far, especially as we did so well last year. However, since its re-launch last summer our new website is opening up a lot more opportunities for us as we build up our presence online. I think we’re on the edge of it really taking off now - it’s very exciting.

“As long as I’ve worked in the business, we’ve had all our eggs in the one basket of the store, and

the retail side, I do fear for the future of retailers.

“There are only so many walls available for people to wallpaper, but there are many wallpaper websites out there, including non-stockists operating drop shipping, and there’s no real policing of internet selling. I appreciate that suppliers are volume-based companies, but they have to be seen to be fair. If not, at the end of the day something will have to give. I don’t understand how the prices some websites put wallpapers on at can be so low once such as VAT, carriage charges, PayPal or eBay and so on are taken into account.

“However, I’ve changed my opinion of consumers who shop online – I think a lot of them do it because of convenience rather than just price. And we now get people coming into the shop showing us a screenshot of a design on their phone and asking if we can track it down and supply it – something they’ve seen on one of the social media sites.

George Shepherd, Lancashire Wallpapers, Rochdale

We’ve had good growth in-store for nearly 18 months now, although this January wasn’t as busy as last year. Our online trading hasn’t suffered too much – it now accounts for maybe half of our business. We’re trying some online exclusives, and investing in revamping our website, because we think that’s the way forward.

“In-store we keep rotating our stock: we’re lucky to have a large space here, and a good reputation as a specialist retailer. People come from a long way to shop with us. There are so many good wallcoverings on the market at the moment, I think the industry has never been healthier in terms of products. But we’re always looking for the next big thing – what will follow glitter and glamour? Could it be a return to florals, appealing to a new generation?

“Social media is a good way of getting decor ideas across to younger people. And non-wovens are definitely helping to create a

while we’ve got a big customer base, and a very good reputation for service and choice, we’re aware that anything could happen. There are the continuing issues for all retailers such as rates, as well as the uncertainties about Brexit, and our store is in the centre of Belfast, so at any time we could be faced with redevelopment plans.

“I think you have to have an online business now, although it’s a big commitment. I’ve moved away from the day to day management of the shop to work on the website with another full-time member of staff, but we’ll need more help soon. We’ve commissioned our own wallpaper print run, which would have been difficult without the website: we’re lucky to have the shop to help us to continue to invest in the future.

“There’s a lot of competition online, but I think you just have to work at it, and it’s a real achievement when you see the traffic increasing every day. It’s great to get feedback from customers on the other side of the world, too - we can engage with them via emails, and they send pictures of how they’ve used their wallpaper. We also get a lot of response in the shop from Facebook, and we’re getting a younger profile of customers coming in – they like the new bolder and more geometric designs going away from florals.

Gary Collis, Cosham Decor, Portsmouth

At the moment I’ve decided not to take in any new stock because we’ve got such a lot that’s really good – over the past two or three years I think wallpapers have just got better and better. We’re doing ok, but having to work a lot harder at everything now, and the internet is a massive influence on business. We’ve been trading here for the past 24 years, we’ve had a website since 2000, and went into e-commerce a couple of years later. The shop is in a high street location so we get good footfall, and we sell a lot of stock wallpapers. But while I still enjoy

How has 2018 started for you? We asked a selection of retailers for their comments on business so far this year


Fred started his working career in March 1971, entering sales as assistant export manager at Pyrex glass after completing a two-year management trainee course, when he achieved trainee of the year out of 200. He later joined McGregor Wallcoverings as export manager, and was soon travelling around Denmark, Belgium, France, Scandinavia and eventually Egypt.

“Egypt was interesting,” Fred recalls. “To obtain a government grant I had to travel there for five days. On the first day, a shop owner in Cairo took me home for tea with his wife - who was from Sunderland! On another day, I had a meeting with a buyer who was also running a fashion show above his shop. At 11pm models (fully clothed!) were walking along a long table while the audience drank tea. I got a huge order: then the customer provided a limo for me to see the sights, and also to ensure I didn’t visit competitors. I had a memorable time in Cairo - that’s one story of many.

“McGregor were selling surface print simplex at the time, and in 1974 launched their first flat vinyl plain emboss collection at an exhibition in London. But all the books were bound the wrong way round with the spines at the right so they couldn’t be opened - nobody had a Stanley knife. Those were the days!”

Fred briefly left the wallpaper trade and moved to Hull to work in shipping, when he insists he was a double agent, representing both the UK government’s shipping arm and Anglo Soviets as “James Bond style, secret agent Frederick Banjoman!” Returning to the wallcoverings industry, he joined the Peterlee Wallpaper Company in the 1980’s, when blown vinyls were appearing on the market to join flexo simplex and embossed duplex with brands such as Sheen and Room Maker.

Fred’s next move was to Pride Wallcoverings in Sunderland, which later became Belgravia Wallcoverings, and then the current company, Belgravia Decor. He says: “With its own-label products the new company developed a great relationship with independent retailers, and many of them are still customers today.”

So after starting work in the wallcoverings industry in 1971 and being part of what is now the Belgravia Decor team for over 29 years, Fred is hanging up his pattern books and picking up his banjo.

Brenda Stephenson, general manager of Belgravia Decor, has worked with Fred for all the 29 years, and says:

“Fred has been a fantastic employee with his enthusiasm, and an asset to the company by contributing to sales, design and the changing markets of our industry. He will be sadly missed by all of his customers and colleagues alike. He retires with our sincere thanks for all his work and effort over the years, and our very best wishes go to him and his wife Linda for a long, healthy and happy retirement.”

Fred Addison, area sales manager for Belgravia Decor, retired at the end of 2017 after 46 years in the wallcoverings industry

Fred Addison.

A very happy retirement, Fred!

West End DIY celebrates 80 successful years Congratulations to a family business that has grown from its first small wallpaper shop to ten West End DIY stores

Retailer focus

The stores are located across the Midlands and Cambridgeshire, and the company also runs two garden centres, with another planned to open later this year. The business was incorporated ten years after the first of the shops, trading as Miltons Wallpapers, opened in Dalkeith Place, Kettering, in 1938. The shops changed their name to West End DIY in 1971 when the first dedicated DIY store opened in High Street, Rushden, in the former premises of a nightclub called West End. And while the product offer has expanded enormously as the stores have continued to develop, wallpaper is very much in the family’s DNA.

Managing director Michael Taylor’s grandfather John Hayes was an engineer who initially worked for Crown Wallpapers, then started his own wallpaper machinery manufacturing company and set up his two

daughters, Alice and Edith, in business. Michael’s mother Alice married John Vincent Taylor, a director of Oldham Paper Staining, who bought the Miltons Wallpaper shops: he died when Michael was 17.

At the time Michael was working in a wallpaper shop in Rochdale, and recalls: “I was rather thrown in at the deep end when my father died, with five wallpaper shops to look after around Northamptonshire. It was a case of sticking at it and keeping costs down. Most of the stores were leasehold at the time, but now all our premises are freehold, and this has been a big factor as we’ve grown.”

Having loyal members of staff who can give customers excellent service is also very important, he says. “We have a very low staff turnover, and we like to promote from within the business. I think it’s nice for our employees

to know they are working for a family firm rather than a big corporation.”

And it is very much a family firm. His son Mark, who joined at the age of 16, is a director, and totally involved in its day-to-day running. He is based at the main warehouse, which operates from same site as the large West End DIY store on the outskirts of Corby.

The company has its own transport fleet making regular deliveries to the rest of the stores, and also between the stores. Most are in town centre locations, with some on the edge of town, in Northampton, Wellingborough, Desborough, Rushden, Sutton-in-Ashfield, Huntingdon, St Ives and March, plus the two Seasons garden centres, one in Wilstead, Bedford, which also incorporates a DIY store, and the other in Burton Latimer.

Mark points out that the stores’ diversification into multiple home and garden products is obviously a big benefit when demand for some lines can be seasonal. “We’re predominantly a bricks and mortar retail

business, although we do have an internet presence: we’re working on a new website that will go live soon. We’ve got a strong reputation for wallcoverings, and we have a lot of repeat customers, many of them travelling to us from a wide area,” he says.

All the stores have a pattern book bar, and each product on show in the racks has its own display board next to the rolls of stock. The boards are changed regularly, and every stock case includes an open roll for sampling. There is no charge for samples, nor any limit to the number a customer can take home. A recent introduction from a couple of suppliers are cameo roomset photographs showing the design, displayed on the board next to the stock instead of a sample of the wallcovering.

But while wallcoverings are a key part of the stores’ offer, the range of products stocked is huge, and both garden centres have a restaurant - a big draw, as well as offering services such as wood cutting and dog grooming. The company is continuing to expand: the latest garden centre, planned to open in Charteris, is another example of what Mark describes as his father’s philosophy - “that in business you can’t stand still.”

The centres were a new venture for the company when the first one opened in Wilstead, Bedford in 1993, followed by Burton Latimer in 2002. Michael Taylor recalls that it took a long time to get to grips with buying new products and running new services, including catering. Cash flow is vital, he adds: the new garden centre, where he hopes building work will start in April, is being funded by the sale of housing land near the Bedford garden centre.

Other moves to help keep overheads as low as possible include a recent change of electricity supplier to take advantage of later payment dates, and installing LED lighting in the stores, by changing tubes or fittings, which is making an incredible saving. “We also pay all our accounts on the dot – I think it’s only fair,” says Michael. The company uses the payments clearing scheme operated by Bira, the British Independent Retailers Association.

Looking back over his 50-plus years in the business, he says that despite the frustrations - including complying with an endless list of regulations such as Health and Safety; issues with some of the larger and less competent suppliers; and that so far internet trading with its lower overheads is not on a level playing field with bricks and mortar businesses - it gives him a lot of satisfaction to know from their comments and continued support that customers appreciate shopping at the company’s stores. “When you’re an independent, you can move very quickly, and when things go well it gives you a great sense of achievement,” he says.

Mark Taylor with assistant wallcoverings buyer Jody Sander and the new cameo photos of designs on display. Seasons Garden Centre, Burton Latimer.

A view of the store interior.

West End DIY’s Corby store.


Glamour, glitter, and Drama LlamaCrown’s new glamour and glitter designs are inspired by cocktail glamour, mixed metallics and luxe textures, while the latest Coloroll launch targets the llama craze

www.inspiredwallpaper.com01477 536100

Exciting new marble and quartz looks

Alexis is a new textured vinyl set with glitter, picking up on the trend for mixed metallics and luxe textures. Three feature designs coordinate with a small collection of distressed silk textured plains: an edgy floral undergrowth pattern, a brushed metal simple geometric, and a modern leaf geometric.

Plume Foil, patterned with delicate feathers, and Signature, a timeless damask, are two new striking feature designs reminiscent of 1940’s cocktail glamour in a palette of rose gold, silver and brass gold. Both feature high- shine foil, a smooth mirror emboss and contrasting opaque and mica inks. To coordinate with them is a foil effect plain with a fabric-textured vertical emboss.

And with the craze for llamas very evident in the high street, seen on many products from stationery to pyjamas, we had no probllama designing our very own Glitter Drama Llama wallpaper. It’s getting a great reaction from people of all ages, and we’re thrilled to be launching it for spring.

The new Marble collections lead off with striking Fractal Marble, featuring traditional marble with a metallic fractal overlay in silver, gold, charcoal or rose gold for a stunning effect.

Metallic Marble’s natural marble patterns are accentuated with lustrous metallic detailing to create a stylish textured look in any room. They come in white with gold metallic, pink with rose gold, and charcoal with bronze.

Inspire is a feel-good set featuring clean-coloured grounds overlaid with luxurious metallic prints of inspirational words such as Believe, Love, Smile and Happy Days, in a choice of soft grey with silver, blush with rose gold, and charcoal with bronze.

Marblesque is another stunning collection, combining angular marble texture patterns with geometric lines for an opulent and sophisticated look. It comes in emerald greens, blush pinks, greys or creams with accents of sleek gold, rose gold, black and silver.

Quartz Fractal is the next generation of Fine Decor’s successful Quartz collection, taking inspiration from the still popular ‘frog-taping’ trend. Featuring crisp metallic lines and the classic Quartz texture background, the luxury textured vinyl geometric designs are finished with a sprinkling of glitter to make any room shine with style.

Fine Decor’s exciting new offer brings a variety of fresh interpretations to the trend for marble, plus Quartz Fractal, the next generation of its highly popular Quartz collection

Plume Foil has a coordinatingfoil effect textured plain.

Marblesque combines marble textures with geometric lines.

Alexis Floral, shown in rose gold, coordinateswith Alexis distressed silk textured plains.

Fractal Marble features a metallic fractal overlay.

Alexis Geo is a simple geometric design, shown in rose gold.

Metallic Marble has lustrous metallicdetailing on a natural marble effect.

Quartz Fractal, the next generation of the popular Quartz collection.

Alexis Floral in silver.

Glitter Drama Llama from Colorollpicks up on the craze for llamas.

www.fine-decor.com01477 536100

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Contemporary and classic stylingBelgravia Decor’s latest ranges highlight new classic Italian vinyls and three additions to the Memento collection offering fresh twists on contemporary styling

www.muriva.com01282 507077

Belgravia Decorbd,

www.belgraviadecor.com0191 514 0712

Striking trails, textures and ‘soft’ geometrics

Sienna Trail is a beautiful silhouetted floral trail in luxurious metallics on a wide vignette stripe with an antiqued, lightly distressed texture. It comes in five muted ways on heavyweight vinyl with a solid layer of metallic Mylar® foil: silver/grey, dusty pink, duck egg, silver/gold and black/gold, and can be teamed with Sienna Texture or Sienna Ombre.

Estefania, added to the Couture Luxuria collection, is a striking new texture inspired by precious metal jewellery, in silver, gold, rose gold or duck egg. Also on heavyweight vinyl with Mylar® foil, it features intricate shading and a detailed deep emboss for a rich luxurious effect.

Geometrics are predicted to be the hot trend in decor for 2018. New Casca combines the naturally geometric shape of the honeycomb with a softly shaded ground and striking metallic lines. On simplex paper with metallic ink in white, gold, rose gold or silver, Casca makes an affordable update for any room.

Building on Muriva’s successful range of ‘soft’ geometrics, Lotus is an innovative design of stylised outlines of lotus blossoms in an allover pattern to give a completely new look, yet with a nod to vintage art deco. In white, gold, rose gold or silver, the background is enhanced with delicate shading, and the flowers heightened by metallic ink.

Rossini is a new classic Italian in-register vinyl collection featuring decorative curling ironwork scrolls on a slubbed silk texture ground, complemented by a coordinating texture, available in silver, cream, ivory or rose.

Three new ranges are added to the contemporary Memento collection. Rosemoor is a luxurious blown vinyl with a sophisticated retro feel, highlighted by shimmering metallic on a linen-textured ground, in a range of natural colours.

Blenheim, inspired by the popular classical damask patterning, is given

a fresh twist with contemporary styling. The collection of

decorative raised ornamental designs is highlighted with luxurious glitter and comes in an on-trend palette.

Ella, a further new collection under the Memento

label, features an array of delicately painted watercolour

blooms. The smaller-scale motifs and a contemporary palette give this wallpaper range a fresh new look perfectly suited to the modern home.

Muriva’s spring launches range from a stunning collection of silhouetted floral trails and luxurious new textures to a choice of on-trend geometrics with metallic highlights

Estefania is a striking new texture with a deep emboss.

Rosemoor blown vinyl has shimmering metallic leaves on a textured linen ground.

Sienna Trail is a beautiful metallic silhouettedfloral trail on a wide vignette stripe, shown inblack/gold, and silver/grey, inset.

New Rossini Italian in-register vinyl features decorative scrollwork.

Casca combines a honeycomb geometric with metallic lines.

Ella is patterned with delicately painted watercolour blooms.

Blenheim, shown in Wedgewoodblue, and in silver, inset,is highlighted with glitter.

Lotus is a ‘soft’ geometric withstylised outlines of lotus blossoms.


www.holdendecor.co.uk01254 773114 0161 223 4503

New mineral, textured and fashion ranges

Silk, shimmer and new charactersGlasshouse is Holden’s new fashion-led

wallpaper range. The eclectic collection of sophisticated tropical patterns, botanica, woodland and bold geometric designs are enhanced by mica and metallics.

Minerals is an exciting new contemporary collection combining modern designs with mineral and precious metal-inspired patterns. This stunning range features tinted metallic vinyls, distressed embosses and special effect foil papers.

Midas is a new textured collection highlighting acrylic fabric effects and high-shine metallics across a range of contemporary patterns, including geometrics, trails, damasks and textures.

Toscani is Holden’s new Opus collection of contemporary Italian heavyweight vinyls. This luxurious range features high-shine metallic prints and distressed textured looks, enhanced by jewel effects and intricately detailed embosses.

Debona’s new collections lead off with Isabella, a beautiful 3-D ruched silk effect heavyweight vinyl in gold or silver to give any room a real luxury look.

Selina is Debona’s latest contemporary-styled collection. The new vinyl set is inspired by Asian exotic flora, with metallic shimmering petals in black, red or teal on soft cream.

Sofia is an elegant new blown vinyl with an allover scroll geometric design enhanced with glitter, in aubergine, gold or grey.

And the latest licensed characters to join Debona’s line-up of colourful wallpapers for children are Peppa Pig and P J Masks, both with plenty of appeal for girls’ and boys’ rooms. The iconic Peppa Pig together with her family and friends have been entertaining children with their everyday activities for the past 14 years, with a fifth TV series currently airing.

P J Masks is another popular animated series for children, featuring three young friends who put on their pyjamas at night and activate their animal amulets, turning into superhero alter egos Catboy, Owlette and Gekko, ready for action-filled adventures.

Holden Decor’s spring launches offer plenty of variety, with an exciting minerals-inspired range, the latest luxurious Opus collection, fashion-led wallpapers and a new textured set

Debona’s new collections for spring include a luxury ruched silk effect, a contemporary take on exotic flora, a geometric scroll design and new children’s character wallpapers

Enzo in navy from Toscani, the new Opus collection.

Protea Floral from Glasshouse; Ombre Stripe is pictured on the cover.

Isabella 3-D ruched silk effect in gold or silver creates a luxury look.

Arlo in teal from the new Midas textured collection.

Luna in beige gold from thenew Minerals collection.

Sofia blown vinyl is an allover scroll geometric with glitter.

P J Masks. Bedwear is availablefor both designs from Dreamtex.

Contemporary-styled Selina vinyl with metallic shimmering petals.

Peppa Pig joins Debona’srange of children’s wallpapers.


www.as-creation.com0151 928 6136

www.rasch.de01254 676111

Modern, natural and junior designs

Global inspiration

Just as stylish as its predecessor, the high quality Titanium 2 collection is designed to create a modern and luxurious ambience. In colours from soft beige to strong tones of brown, petrol and metallics, the contemporary patterns have matching plains to create an individual look.

The new Schoner Wohnen Collection 10 is the latest collaboration between A S Creation and the leading German homes magazine, whose title translates as Beautiful Living. Designs in subtle colours such as beige, brown, grey, rose and smoke blue feature fine textures and elegant glitter accents, ranging from interesting allover effects of confetti and crackle to delicate florals and a striking graphic pattern.

Four Seasons tells a natural story, with finely drawn dragonflies, cranes, trailing leaves and fir branches in muted tones of grey, beige, pink, curry, blue and green, designed to bring nature into the home and create a calm, relaxing atmosphere.

And new for children’s rooms is the Little Stars collection, offering a wide choice of colourful patterns from kittens, puppies, teddy bears and babies’ shoes to dinosaurs and fire engines.

Barbara Becker Home Passion VI is the sixth collection designed for Rasch by the celebrity actress and model, featuring an eclectic range of patterns. For this collection Barbara decided to investigate her American-German roots.She discovered elements from Germany, Africa and Scotland in her DNA, and has drawn on these to inspire some of her new designs – including a Scottish plaid and funky pineapples.

The new Casablanca collection features two main design elements, both on textured backgrounds: an elegant fretwork trellis inspired by the global trend, with glimmer detail and coordinating plains; and a stylised leaf pattern with glitter in a palette of reds, yellows and greys.

The latest Portfolio collection offers a wide range of designs, including ever-popular woods and quirky patterns such as Hygge wood, a Scandinavian influenced chevron effect, and a vintage bookcase design.

And the brand-new Sassari heavyweight vinyl collection highlights an ornate Persian-inspired damask plus coordinating plains, in neutrals of taupe through to grey, silver and black.

A S Creation’s new collections include contemporary-styled Titanium 2, the latest Schoner Wohnen range, nature-inspired Four Seasons, and new designs for children’s rooms

Inspiration for the latest Rasch collections comes from countries and cultures all over the world, including Africa, Germany, Scotland, Scandinavia and Iran

Textured graphic from Schoner Wohnen Collection 10.

Hygge wood chevroneffect from Portfolio.

Persian-inspired damaskfrom Sassari.

Titanium 2 features stylish contemporary designs, also pictured on the cover.

Global-inspired fretwork trellis from Casablanca in teal.

Soon to be launched, StyleguideJung includes funky flamingos.

Striking pineapples from the BarbaraBecker Home Passion VI collection.

Finely drawn birdsfrom Four Seasons.

Babies’ Shoes from the Little Stars collection.

F4W Show Prize Draw WIN one of these fabulous prizes:

l A Weekend Break for Two at the luxury Lygon Arms Hotel, Broadway, Worcester

l iPad Air 2

l 50in Samsung Smart Ultra HD LED TV

You are warmly invited to join us at

The Rum Warehouse Suite, Titanic Hotel, Stanley Dock, Liverpool L3 0AN Wednesday August 31 2016 from 9.30am – 6.00pm

Buffet luncheon served from 12.00 to 3pm

Tea, coffee and mineral waters served throughout the day

Evening Champagne reception: 7.30pm Rum Warehouse Suite

Gala Dinner: 8.15 pm Rum Warehouse Suite

Prize draw (see right) sponsored by the eight F4W suppliers

Dancing to the popular Music Through The Decades with our DJ

Contact: [email protected]

F4W 2016 exhibitors and sponsors:A S CREATION; BELGRAVIA DECOR; COLEMAN BROS; DEBONA; FINE DECOR; HOLDEN DECOR; MURIVA; RASCH

www.f4w.co.uk

Our customers in Northern Ireland are warmly invited to Fashion4Walls 2016

at The Castle Upton Suite, Hilton Belfast Templepatrick Golf & Country Club, Templepatrick, N Ireland BT39 0DD on Wednesday September 7 2016 from 10.30am – 8.00pm Complimentary buffet served between 4.30pm and 6.00pm

Contact: Roberta on 07948 44134

We’re looking forward to seeing you at

2018

F4W 2018 exhibitors and sponsors:l A S CREATIONl BELGRAVIA DECORl DEBONAl FINE DECORl HOLDEN DECORl MURIVAl RASCH

In the Rum Warehouse Suite, Titanic Hotel, Stanley Dock, Regent Road, Liverpool L3 0AN (0151 559 1444) From 9.30am until 6.00pm

Buffet luncheon served from 12.00 to 2.00pm.

We will be hosting our evening Champagne Reception and Candlelit Gala Dinner once

again in the Rum Warehouse Suite. Dancing to the popular live band, The Trunk Monkeys.

Contact Angela Murray at Rasch: 01254 676111. [email protected]

You are warmly invited to join us on Wednesday August 29 2018

Fresh new collections for spring Key design trends for 2018 · string furniture and accessories,...

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