STADIUM SITE: LIVESTRONG SPORTING PARK

WordPress CMS site for stadium/concert venue

Includes Twitter & Facebook integration, event booking integration and feature slider with built-in ticket buttons for purchasing immediately

Designed social presence for Twitter, Facebook & YouTube

Users can select from different large-scale backgrounds to choose their own “skin” – many design elements are transparent so backgrounds are semi-visible

Twitter/Facebookfollows are

increasing by5-10% monthly

45,000 visitorsIn less than2 months

Livestrong Sporting Park Site – Launched May 9, 2011

Over 1 million results for

stadium name in Google

Stadium site: go arrowhead

WordPress CMS site for stadium/concert venue

Like the LSP stadium site, the Arrowhead site includes event booking integration and feature slider with built-in ticket buttons for purchasing immediately

It was important to Arrowhead staff that the venue site be unique from the rest of the Kansas City Chiefs branding, to reflect the upscale, corporate spaces they also rent for conferences, receptions, meetings and other events

We are mimicking some of the elements used in the space online, like carpeting and wall textures, to bring the ambiance into the site

Arrowhead Stadium Site – Launched August, 2011

LIVE LANDING PAGE: LSP ANNOUNCEMENT

Real-time mini-application for a stadium naming announcement

Included mailchimp email address integration, a mixed Twitter/Facebook comments stream, Twitter/Facebook commenting capability, and multi-search, keyword-driven Twitter stream plus live video integration and a flash presentation all on one page

Designed social presence for Twitter, Facebook & YouTube

Real-time analytics & multiple Twitter analytics

Managed the page during live announcement

Over 500 newemail

subscribers

Increased Twitterand FacebookFollowers by

over 7%

1500 Twittermentions during

event

Nearly 20,000unique pageviews with 1hour notice

Live Reveal of Stadium Naming Announcement – March 9, 2011

Kansas City Chiefs choose a recipient of their “Chiefs Charity Game” each year to earn proceeds from various events for their charity for one year

Usually the owner’s family selects the charity… in 2011, they decided to open it up to public voting after selecting the four best nominees

This voting site was up for about 3-4 weeks, and people could vote via an email confirmation, or by authorizing a Twitter or Facebook account

At the time of placing their vote, users shared with their social networks to encourage others to vote too – we tracked votes on a backend

we enable fans to have a voice

Chiefs Charity Public Voting Site

This voting site for the High School Coach of the Year program, a joint initiative of the Kansas City Chiefs and the NFL. used the same technology as the Charity Game, so it cost less the second time

This site was up for 2 weeks, and people could vote via an email confirmation, or by authorizing a Twitter or Facebook account

At the time of placing their vote, users shared with their social networks to encourage others to vote too – we tracked votes on a backend

Mini-app microsites with your brand

Chiefs High School Coach of the Year Voting Site

We quickly produced a Live Landing page for Chad Ochocinco’s unexpected soccer tryout & managed the page during the tryout

First day of tryout was a live online event so fans around the world could watch the tryout

The remaining days we showed highlight videos from that day’s trial

The week ended with a live scrimmage between SKC and a local amateur team

Chad Ochocinco was named an Honorary Reserve Team member at the end of his trial, and invited to work out with the team anytime

LIVE LANDING PAGE: SPORTING #85

Ochocinco Soccer Tryout – Week of March 23, 2011

Over 23,000 emails collected

to see live/recorded tryout

Recap videos on YouTube viewed a collective half

million times

8000+ Twittermentions the

first day of Chad’s tryout

18,000 unique viewers

watched first day live online

1,400,000 articles can be found in search

results

We help make your brand social

We added a Chiefs Welcome tab for their existing Facebook page

They had no branding outside the profile picture before hiring us – we will be doing more for them on Facebook & Twitter during the season, including contests and special promotions for sponsors

“The Kansas City Chiefs’ fans are passionate and we want to make sure we leverage every opportunity to engage and excite them.

Fresh ID brings creative ideas to connect with our fans utilizing the best in user experience and digital solutions today.”

Lance Brown Manager of Internet and Digital Media for the Kansas City Chiefs

Sporting Membership portal for Sporting Club’s new community & affinity program

CMS-based application design that utilizes WordPress and Buddypress, but takes out-of-the-box features much further

Interactive design not found in majority of Wordpress sites (with javascript, php and css)

Development was initially done by another firm but we have taken over development of the portal going forward

New features and functions are being designed - this is a long-term project, and integration with mobile and kiosk applications is part of our work

COMMUNITY site: SPORTING MEMBERSHIP

10k+ Members in First Month

Other pro teamshave expressedinterest in the

platform

Sporting Club Membership Portal – Launched June 8, 2011

Fresh ID has created various social media campaign ideas for Kansas City Chiefs sponsors and prospective partners to utilize during the season

Using already established strong online influencers that the Chiefs have, sponsors can partner with the Chiefs and gain access to those advocates and fans through social media and interactive campaigns

We have developed ideas for Gatorade, Toyota, Motorola, Hy-Vee, Metcalf Bank and many others – once proposals are accepted we will work with the sponsor and the Chiefs to execute the various types of campaigns, contests and events

we generate ideas for sponsorship

Types of ideas we come up with on monthly retainer for the Chiefs

Digital Strategies for aConnected Marketplace

Our clients need digital strategies that work with existing business and marketing goals and also need help envisioning how to implement & integrate new ideas & channels.

mobile social

search content

platforms & tools

customers and prospects are increasingly using mobile devices and we find ways to address the

needs of people who are always online

more than just marketing or customer service, business is getting done via social

networks and connected communities

being included in trusted sources of information and being discovered online is a critical component of your digital footprint

managing an influx of content internally and from user-generated mentions can be challenging, but

elevates the value of your digital assets

YouTube, Twitter, Facebook, Linked In, Yelp and more can be leveraged to engage with people

wherever they are talking about your brand

analysisconversations, seo work and time spent on mobile apps are great and all, but there’s no ROI without measuring and analyzing results

Intefy is the emerging must-have tool for social media integrated live event broadcasts. You have to see this in action.

Michael KristofTweetReports Founder

Intefy makes live events easy & affordable…

Unforgettable online entertainment

Spontaneous event that let us show SKC what we could do for their organization

Idea began on Twitter, page designed, photographer and videographer found and event happened in less than 12 hours

Chat was packed with 75+ people for 2 hours prior to live event taking place

Video online was done via an iPhone – a highlight reel was professionally produced by SKC broadcasters who came

Chipotle donated 23 meals (Kamara’s number & his favorite place & he paid for the rest of lunch for fans

INTEFY PLATFORM: SKC SNOWDAY

#KCSnowmageddon – Snowball Fight – January 21, 2011

Chipotle donated 23

meals for fans/players

300+ unique viewers from

90+ global regions

189,000 links on Google

covering the snowball fight

Perfect for niche topics

Intefy without video can display up to 6 columns of search terms & profile updates brandedlike you want it – this isn’t your ordinary Twitter client – it’s built for brands & fans!

real-time conversations

links to sites & sponsors

live/recorded video

analytics

photo galleries

AGGREGATED CONTENT

REAL-TIME MEDIA

COMMUNITY ENABLEMENT

LIVE INTERACTION

INCLUSION OF

VIRTUAL PARTICIPANTS…

ALL INSIDE YOUR BRAND

KANSAS CITY400 E. 18th StKansas City, MO 64108Telephone 816-359-3554

DALLAS401 E. Corporate Drive, Ste. 109Lewisville,Texas 75057Telephone 214-736-3563

ONLINETwitter @freshidEmail info@freshid.comVisit http://freshid.com