Fresh Egg Australia - Navigating the PPC Landscape
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Transcript of Fresh Egg Australia - Navigating the PPC Landscape
Navigating The PPC Landscape
Su Nijhawan4th May 2016
Hello, I’m Su
Su NijhawanPPC Director Ex-Googler, Gold Award Winner
Fresh Egg is highly qualified and award winning agency
What I’ll cover…
Digital Connectivity
1
Business Goals
2
Biddable Strategies
3
Digital Connectivity
1
Every minute of the day….
204M Emails
4M Google Queries
2.4M Facebook
277K Tweets
Australia is Online!
87% of Australians use the internet daily !
Source: The Connected Consumer Survey 2015
Australians are Mobile!
62% of Australians have a smartphone.
Source: The Connected Consumer Survey 2015
Business Goals
`2
What are your SMART business goals?
Do you know the audience journey?
Are you reaching out to your customers at these SPECIFIC user stages?
Do you know your user’s buying cycle?
It is possible to influence each and every stage of the buying cycle, so it is important to understand these, in order to optimise for your audience.
Do you have a measurement plan?
Are you targeting a relevant audience?
Biddable Strategy
`3
Paid Search
93% 5%
PPC
Paid Social
15 Million
7Million
5.5 Million
Programmatic Buying
Programmatic Buying is growing in usage and popularity.
Online Advertising is essential!
Ads influence decision making stage by 19%.
Benefits of Biddable
1.Immediate Results
2.MeasurableCPC, CPM, CPA
4.Controlled 5.Cross -Device
3.Cost Effective Reach
6.InternationalMarkets
Key Takeaways
1.Review Your Objectives
2.Review Your Strategy
4.Review Your Value
3.Review Your Audience
Presented by@sunanditaa
For and on behalf of@fresheggau
A warm thanks for listening …
Questions?
Thank you!