French Project

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Carrefour Market Carrefour Market is a French supermarket chain created in 2007, owned by the international retail group Carrefour , and has currently stores in France and several other countries. History Carrefour Market is created in 2007, to eventually replace the older supermarkets of the Carrefour Group like Champion (Internationally), GB Supermarkets (Belgium) and GS(Italy). Since 2011, the Carrefour group had decided to deploy Carrefour Market supermarkets internationally. Carrefour Market around the world In Belgium, all Carrefour GB and remaining Champion (Wallonia) supermarkets will eventually become a Carrefour Market. As of April 2013, there are 354 Carrefour Market stores, for more info see GB Group and GIB Group. In Egypt, the Carrefour Group has 5 Carrefour Market stores in the country. In Italy, the first Carrefour Market has opened in November 2008. In Malaysia, the first Carrefour Market store was opened in November 2009. In Morocco, from 28 July 2011, all Label'Vie supermarkets will become Carrefour Market-Label'Vie In Spain, the first Carrefour Express supermarkets were all rebranded and became Carrefour Market in 2011. In Tunisia, all Champion stores became a Carrefour Market. In Turkey, from 2010 several supermarkets became Carrefour Market stores. Géant Casino Géant Casino part of French retailing giant Groupe Casino , is a hypermarket chain and is based in Saint-Étienne , France.

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Page 1: French Project

Carrefour Market

Carrefour Market is a French supermarket chain created in 2007, owned by the international retail group Carrefour, and has currently stores in France and several other countries.

History

Carrefour Market is created in 2007, to eventually replace the older supermarkets of the Carrefour Group

like Champion (Internationally), GB Supermarkets (Belgium) and GS(Italy).

Since 2011, the Carrefour group had decided to deploy Carrefour Market supermarkets internationally.

Carrefour Market around the world

In Belgium, all Carrefour GB and remaining Champion (Wallonia) supermarkets will eventually

become a Carrefour Market. As of April 2013, there are 354 Carrefour Market stores, for more info

see GB Group and GIB Group.

In Egypt, the Carrefour Group has 5 Carrefour Market stores in the country.

In Italy, the first Carrefour Market has opened in November 2008.

In Malaysia, the first Carrefour Market store was opened in November 2009.

In Morocco, from 28 July 2011, all Label'Vie supermarkets will become Carrefour Market-Label'Vie

In Spain, the first Carrefour Express supermarkets were all rebranded and became Carrefour Market

in 2011.

In Tunisia, all Champion stores became a Carrefour Market.

In Turkey, from 2010 several supermarkets became Carrefour Market stores.

Géant Casino

Géant Casino part of French retailing giant Groupe Casino, is a hypermarket chain and is based in Saint-Étienne, France.

History

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In 1970, Géant was created in France after opening the first store.

As of June 2013 Géant Casino has about 130 hypermarkets all over the world. The concept is, like most

hypermarkets, to have all kinds of items available under one roof. A card system has been introduced by

Géant which rewards customers for their loyalty, with a price discount on certain groceries. There are

over two million Géant card-holders today.

Géant Casino is recognised as the 5th largest hypermarket chain in the world and the fourth largest in

France after Carrefour, E.Leclerc and Auchan.[citation needed]

Géant in different parts of the world[edit]

Country First store Stores

 France 1970 120

 Martinique 1997 2

 Uruguay 1999 1

 Bahrain 2001 2

 United Arab Emirates 2005 1

 Kuwait 2005 1

 Tunisia 2005 1

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 Guadeloupe 2010 1

 Guyane 2010 1

Middle East

Fu-Com joined hands with Groupe Casino, to bring the Géant hypermarket brand to the Middle-East for

the first time.

In May 2001, Géant opened its first store in Bahrain and in Dubai in 2005.

Closed

 Lebanon: Géant had 1 hypermarket in Lebanon, it was bought in late 2008 by Sultan Trading

Center, and was replaced byTSC mega.

 Poland: Géant had 12 hypermarkets in Poland, they were bought in late 2007 and early 2008 by

German company Metro AGand replaced with Real.

 Republic of China: Géant had several hypermarket locations in Taiwan as a joint venture with

another Taiwanese company. After Géant pulled out of the country, the existing hypermarkets were

renamed a.mart.

 Saudi Arabia: Géant operated several hypermarkets in the kingdom until 2009 when it was sold

to rival Hyper Panda by the local franchisée partner of Géant France.

Visual history

1992 - 2007

(still used in Uruguay and Bahrain)2007 - present

E.Leclerc –

E.Leclerc is a French hypermarketchain, headquartered in Ivry-sur-Seine.[1] E.Leclerc was

established on 1 January 1948 byÉdouard Leclerc.[2][3] E.Leclerc currently has more than 500 locations in

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France and 114 stores outside of the country, as of 2012.[2] The chain enables semi-independent stores to

operate under the Leclerc brand.

Own brand ranges come under the Marque Repère and Eco+ banners. Some larger hypermarkets have a

separate entertainment/multimedia section, under the name ofEspace Culturel.

History

1948: Edouard Leclerc opens the first supermarket in Landerneau, Brittany

1956: Start of E.Leclerc’s clothing range

1960: The 60th E.Leclerc opens in Issy-les-Moulineaux

1969: 95 supermarkets close in order to be taken over by Intermarché

1979: Leclerc creates SIPLEC (a petrol import organisation)

1985: Leclerc is the first retailer to sell jewelley within supermarkets with its 'Le Manège à Bijoux'

concept.

1992: Leclerc opens first Spanish supermarket and starts European expansion

1995: Leclerc stops giving out plastic bags for free

2000: Leclerc opens first Slovenian hypermarket in Ljubljana on June 7

2002: Leclerc creates a joint-venture with Conad in Italy

2007: Leclerc opens second Slovenian hypermarket in Maribor on November 7

2007: Sales reach €30 billion.

Champion Champion was a supermarket chain that operated in France and owned by the international

retailer Carrefour. There were also Champion in Belgium supermarkets , Spain, Poland , Greece, Turkey and Argentina.

History

In 1993, Champion became the main sponsor of the Polka Dot Jersey in the Tour de France until 2008.

From 2009, Carrefour took over the sponsorship.

In 1999, Champion is taken over by the Carrefour Group after the fusion of Promodèsand Champion

grows by absorbing the Stoc chain.

In 2006, Carrefour closed most Brazilian Champion stores and rebranded the remainder to the Carrefour

Bairro. Also, all Spanish and Turkish Champion supermarkets were rebranded as Carrefour Express in

2006; some of them became Maxi DIA.

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In 2008, Champion was the second largest supermarket chain in France, its annualturnover was €13.5bn.

There were over 1,000 stores and 45,000 employees. In 2008, it was announced that most stores would

be rebranded to Carrefour Market between september 2008 and october 2009. In 2009, there were 135

supermarkets, in 2011 less than 100 stores.

In 2013, there are only 2 Champion stores in France which remains in activity in Paris (18th

arrondissement) and in Pouzac.

Champion in Belgium

In Belgium, the Champion stores are owned by Carrefour and Groupe Mestdagh. In 2009, there were 67

Champion stores. From 2013, it was decided by Carrefour that most Champion stores in Belgium would

be rebranded as Carrefour Market-Groupe Mestdagh.

As of July 2013, there are 21 stores left ; 7 in Hainaut, 5 in Namur, 4 in Liège, 3 in Walloon Brabant, 1

in Limburg and Luxembourg.

Simply Market

Simply Market is a brand of French supermarkets formed in 2005. This brand is a new concept to

eventually replace Atac supermarkets. The brand belongs to theAuchanSuper subsidiary that manages

the branches of Auchan supermarkets. The group plans to open 500 Simply Market supermarkets in

France by 2015.

History

1959 : Opened first supermarket in Bagneux Doc

1985 : Creation of the first supermarket Atac

1996 : Selling of the Docks de France group to Auchan

1998 : Birth of the Atac group, a sibling of the Auchan Group.

2005 : Launch of the brand Simply Market: opening of its first supermarket in Bagneux[1]

2009 : Launch of website 42 stores in Ile de France, home delivery or removed

2009/2010 : Transformation of Atac supermarkets to Simply Market

Logo Design

Old Logo

 

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Logo as of 2008

Intermarché -

Intermarché  is the brand of a general commercial French supermarket, part of the large retail group 'Les

Mousquetaires' founded in 1969 under the name EX Offices, by Jean-Pierre Le Roch. EX Offices was

renamed Intermarché in 1972.

Jean-Pierre Le Roch is the founder and first president of this franchise, and has provided leadership until

1994, then directly through the group 'Les Mousquetaires' made necessary by the creation of other

brands.

History

Founded in 1969 under the name of EX Offices de distribution by Jean-Pierre Le Roch, the chain became

Intermarché in 1972.

On 9 June 2009, Les Mousquetaires announced the extension of the Intermarché brand to all their

subsidiaries, except Netto. Now Intermarché decline is based on the sales floor, as well as its location.

The old food stores owned by Les Mousquetaires under several brands, as well as the existing

Intermarché stores have been divided into several groups:

Intermarché Hyper for the largest stores between 3,200 m2 and 6,000 m2

Intermarché Super around 2,000 m2, for most Intermarché stores

Intermarché Express convenience stores installed in city centers

Intermarché Contact convenience stores in rural areas which mostly replaceÉcomarché stores.

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An  Intermarché supermarket in Poland.

Intermarché outside France

Since 1991, Les Mousquetaires has had Intermarché stores in Portugal and Belgium, from 1997 in

Poland and from 1999 also in Serbia and Romania.

In autumn 2012, after a decade of existence, Intermarché left the Romanian market because of poor

sales. It was known as Interex in Romania.

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