PitchHow I learned to stop managing and love

the decentralized organization

THE MOV-EME-NT

est. FEB 1st 2006

jan 15 2009

5 focalpoints

AWARENESSFUNDINGBRANDINGBETTERMENTMEASUREMENT+ People+ A SURPRISE!

EveryoneEvange-lizes, Ev-ery day

People need to know that this is happening. But it’s gotta be sincere, honest, & related to actual people and actual ideas.

Don’t talk: do & showcase.

QHow can you create awareness of a decentral-ized organization without budgets?

AUse the de-centralization to your advantage. And then...centralize anyway!!!

A = T * M

A = T * MAwareness Touchpoints Movers

Conversations, Links, Videos, Photos, Blogposts, etc.

Use people and their interestingness as ad’s and awareness for what The Movement is doing (be-cause it’s doing what it’s people are doing).

So Where does it all go?

____________.com/thmvmnt

____________.com/thmvmnt

Photo Pools

Channels

Affiliations

#convos

Tag Sets

Carry on.

____________.com/thmvmnt

____________________________________________.com/thmvmnt

____________________________________________.com/thmvmnt

Profile bio= What isThe Movement?Use the Bio information on all these pages to spread the word about what The Movement is so people can get it without having to ever see thmvmnt.com.

Friends = MoversHave links to friends within that web-service.

Augmented Profile Pictures make it easy to see who’s who.

Favorites...All content by MoversAggregate content pools holding content by Movers

Links to...Profiles on other siteswww.thmvmnt.com

www.themovement.info ?

Aggregate everything that can’t be aggregated anywhere else.

ATOM aggregate blog feed. A list of all the years of experience people in The Movement have worked for. Something holding all the unique skills of each individual has. A full list of values held by Movers. Fields Movers work in. A list of all current proj-ects & clients of TM. All the “tags” representing each individuals interests. A list of all the profiles the Movement has. A full Mover directory. etc...

Two trends here:

1.Use PEOPLE (profiles) in ex-isting networks.

2.Aggregate people’s relevant CONTENT.

People bound together for a common purpose are an organization.

By collectively creating thousands of links, we’re creating awareness of the common purpose we share: Work that means something.

EveryoneEvange-lizes, Ev-ery day

BREATHE.....

First:Freemi-um, Fund-ing

This organization can’t run itself on volunteer labour alone. It will need money for external services and expenses.

Without creating more work for Movers, we can turn their current activites and goals be into revunue.

QHow can this thing pay for itself?

ABuild a scale of Free, to Fee, to Exorbitant Fees.

Zero Digits: $

Give away digital content that we’re creating already.

Double Digits: $$

Create physical versions of the same content and sell them.

Triple Digits: $$$

Charge for affiliation.

4,5,6 Digits +: $$$$$$$

Seek organizations with fund-ing and similar mandates to give Sponsorships, Grants

Dividing funds amongst Champions:

Give them some money, target goals, and say “Spend it or Keep it, but either way you meet or exceed the goal.”

5$ per net/product and 10,000 units.500 per membership and 100 members.10,000 per sponsorship and 5 sponsors.

= 150,000$ per year

First:Freemi-um, Fund-ing

...but there’s more.

Bravely BrandingBetter-ment

Forget traditional approaches.Forget consensus.Forget orginality.

QHow should you drink wine?

AFrom a wine glass, of course.

• Business Cards

• No 10 Envelopes

• No 8 Envelopes

• Standard letterhead

• Thank You Cards

• TM Currency

• Standard CD Cases

• DVD Jackets

• Powerpoint Pitches

• Research Books

• Printed Pitches

• Contracts & Le-gal Documents

• Signage

• Annual Reports

• Mini-Case-studies

• Grant Proposals

• 5 Styles / types of websites

• Web-Profiles

• Rationalle & Guidelines

• Invoices & Financial statements

• “About” Documentation

• Client Testimonials

500 hours of refinement & tooling from senior designers.

The billing for that expertise and alone would be $75,000

Universality. Flexibility. Proven Appeal. Appropriate Concept. Huge Base.+Diversity. Unique Structure. Additional Touchpoints.

Bravely BrandingBetter-ment

...could this get any better?

Questions QuickenQuality

Strip out the politics.Forget creating definitions.Illicit great behaviour.

Would you be proud to tell your grandkids?QWould you be proud to tell your grandkids you did this?

Would you be proud to tell your grandkids?QAre you feeling good about how many people this will help?

Would you be proud to tell your grandkids?QIs there more than one bottom line being met here?

Allow folks to define betterment for themselves by making sure they have tools to remind them of what’s worth doing.

Questions QuickenQuality

The last section? say it aint so!!!

Faster,Farther,Funner

Nobody wants to measure stuff.It’s not fun. But we need it to fix things and to brag later.

So, lets just make sure it’s easy and all in one spot.

BONUS SECTION!! YESS!!!!!

People,People& People.

Use design thinking intheir work.

Be willing to make new rules.

Be striving for Betterment.

Recap.

1Awareness

decentralize itrecentralize itlead by example

The first is simple Digital strat-egy executed by a large group of people.

The second is a traditional body of work and ideas if it were computa-tionally generated.

The third, is more tricky. We need to run a few collaborative projects under The Movement name and budget that show by example what our values are, and by their very nature touch many appropri-ate organizations to raise aware-ness.

2Funding

free for digitalfee for physicalbig fee for particpation

The first part is done. We’re all doing it already.

The second part is an organiza-tional challenge to create physical embodyments of the digital con-tent and bill for it. This takes some effort, but works well with engag-ing and awareness.

Last one is simple. You want to be a part of this? It costs money.

3Branding

build on a good thinguse “container/content”evolve throughout year

There’s been work done already on this and it’s dead on appropriate and proven.

The evolution of this work will be in clever computational messag-ing and aggregate presentation of values, skills, and body of work.

5Measurement

multiple metricsone collection pointuse for mid-term decisions

We’re going to have to measure more than one thing and it’s gotta be all measured in one place. People don’t have time to be using 5 different systems and already don’t enjoy measurement.

We need the info, so we need to do it.

6People

design thinkersstriving for bettermentmaking new rules

Simple. If you’d say you use design thinking in your work. If you’re striving for betterment through your work, and you are comfort-able playing by a new set of rules and fixing them when they’re bro-ken, you’re in.

4Betterment

let people judgegive them toolsstrip out finger pointing

We can’t point fingers here. If it can be accepted that people can be primed into defining better-ment themselves, we can skip def-initions and jump to elicitations.

Thanks!Pitch Prepared by Alan Smith for THE MOVEMENT Pitch-off event, Thursday, January 15th, 2009