Professional experience 1998 – 2010

Advising small business on their respective PR activities

Developing marketing and sponsorship strategies for selected companies

Help with writing of basics texts

List of clients

Interoptika

IMAX

Flamenco studio of Lena Ernandes

Publishing house ‘Soft Gold’

Laboratory Sport Garage

Interoptika 03/2008 Interoptika 01/2009

Starting position Interoptika was occupied by

raiders An owner of one third was blocked out

from the management He was fired from the position of a

general director by his former companion

He was physically kept out of the office and the shop

He couldn’t get proper attention from the legal system

The aim was to stop raiders

PR goal – to attract attention of the government to the problem

Measures taken I organized press relations ad-

hoc I found the person to represent the

defrauded owner in press relations Elaborated the strategy of PR activities Helped with compilation of contextual

press-kit Instructed the ad-hoc representative on

all questions about media relations and comments

Result – the defrauded owner got access to business

Publications: 7 articles in business media encl . 2 mentions in same articles as Dmitry Medvedev in Vedomosti

Interoptika (03/2008 – 01/2009)

All materials for this client

IMAX 11/2008 IMAX 03/2009

Starting position The agreement between

Nescafe & IMAX came to the end

The current management were not able to find a new title sponsor

There was no understanding or description of sponsorship package

Aim – to find a title sponsor for IMAX

PR goal – to show the opportunities of a title sponsorship to potential sponsors

Measures taken I formulated and formalized a

title sponsorship package Estimated advertising capacity of

the package Arranged a professional shooting of

places and surfaces Made presentations for selected

companies Gave a negative feed-back to IMAX

in the context of the price

Result – new management of IMAX decided to stay without any title sponsor

IMAX (11/2008 – 03/2009)

All materials for this client

Flamenco Studio of Lena Ernandes 01/2009

Starting position Lena Ernandes searched for

enlarging her clients list Had no strategy of self promoting Had very poor budget for PR or

advertising activities

Aim – to enlarge clients list

PR goals – to spread the information about the studio among the target audience

Measures taken I started personal accounts for

her in most popular social networks and blogs platforms and arranged automatic transmission of information where possible

Taught her how to use it and instructed her about her paramount objectives in adding friends and writing in communities

Helped her with announcements and flyers

Results - within 2 months of activities her groups were full of newly recruited

Flamenco Studio of Lena Ernandes 03/2009

Flamenco Studio of Lena Ernandes (01/2008 -03/2009)

All materials for this client

Publishing house ‘Soft Gold’ 03/2009

Staring Position Publishing of the magazine “Soft

Gold” was going to cease because of the lack of subscribers and advertisers

Aim – to reposition the Publishing House as the most effective tool for furriers to get useful professional information and contacts and to present themselves

PR goal (my part)– to attract furriers’ attention to the editorial expedition from Vladivostok to Moscow

Measures Taken I wrote all texts for different

formats of announcements of the expedition: direct mails, official invitations, internet announcements, posters, flyers ect.

Prepared a sponsorship offer Drafted a plan of a lecture on PR

for small business

Result – expedition took place in curtailed format when I lost the interest in the project

Publishing house ‘Soft Gold’ 06/2009

Publishing house ‘Soft Gold’ (03/2009 – 05/2009)

All materials for this client

Laboratory Sport Garage01/2010

Starting position A car repairing center has its site

Has some plans for corporative clients, that hasn’t proved its efficiency yet

Aim is to enlarge the inflow of natural persons as clients

PR goal – establish long term relations with clients

Measures TakenI have elaborated the marketing

strategy for LSG specialized on promo-actions and personal clients relations

The plan was accepted but its realization hasn’t started yet because of some

Laboratory Sport Garage

now

Laboratory Sport Garage (01/2010 – till now)

All materials for this client

Other achievements 10/2008 – 04/2010

New experienceI gave a lection on PR for small business in the Jewish center in Moscow

I participated in a concert as a dancer on the stage of Journalists House in Moscow

Reeducation

I have got a professional diploma of a Tour Gide

Language practice (paid)I translated a historical study from English into Russian (550 pages)

I translated a set of TV shows from English into Russian (20 shows)

TravellingIndia, China, Holland, Germany, Ukraine, South Africa