ApartmentApartment Leasing Facts Leasing Facts► 1. An average apartment receives 160-214 telephone calls 1. An average apartment receives 160-214 telephone calls

from future from future residentsresidents per month. per month. ► 2. An average apartment community invests $2408-$2584 2. An average apartment community invests $2408-$2584

per month marketing to future residents in the newspaper, per month marketing to future residents in the newspaper, with rental publications, on the internet and with a variety with rental publications, on the internet and with a variety of other sources. of other sources.

► 3. An average apartment invests $17- $24 per telephone 3. An average apartment invests $17- $24 per telephone call to have future residents call their leasing team. call to have future residents call their leasing team.

► 4. A leasing professional spends an average of 122-145 4. A leasing professional spends an average of 122-145 seconds with each future resident calling his or her seconds with each future resident calling his or her apartment community. apartment community.

How Does Your Leasing Team Rate?How Does Your Leasing Team Rate?

► 1. How many in-bound telephone calls from future residents are being placed today? 1. How many in-bound telephone calls from future residents are being placed today? This week? This month? How does this volume compare to last week, last month and this This week? This month? How does this volume compare to last week, last month and this same month last year? same month last year?

► 2. How many in-bound telephone calls from future residents are missed today? This 2. How many in-bound telephone calls from future residents are missed today? This week? This month? How does this volume compare to last week, last month and this week? This month? How does this volume compare to last week, last month and this same month last year? same month last year?

► 3. Of these missed telephone calls, what time of the day are most calls missed? How 3. Of these missed telephone calls, what time of the day are most calls missed? How does this compare to last week, last month and this same month last year? Are you does this compare to last week, last month and this same month last year? Are you notified when missed calls surpass your threshold limits? notified when missed calls surpass your threshold limits?

► 4. When a future resident visits your website, how much time do they spend? Which web 4. When a future resident visits your website, how much time do they spend? Which web pages do they visit frequently? Which web pages do they spend the most time? Which pages do they visit frequently? Which web pages do they spend the most time? Which web pages do they visit the least? web pages do they visit the least?

► 5. When a future resident visits your website and sends an email requesting more 5. When a future resident visits your website and sends an email requesting more information, how long does it take for your leasing team to reply? information, how long does it take for your leasing team to reply?

► 6. When your leasing team responds to email from a future resident, what kind of 6. When your leasing team responds to email from a future resident, what kind of information is sent? When was the last time you shopped your leasing team by email? information is sent? When was the last time you shopped your leasing team by email?

► 7. When a future resident calls by telephone and receives a voice message, how long 7. When a future resident calls by telephone and receives a voice message, how long does it take before your leasing team responds? Does email or pager notify your leasing does it take before your leasing team responds? Does email or pager notify your leasing team when a message is waiting? Can your leasing team get real-time online information team when a message is waiting? Can your leasing team get real-time online information regarding a future resident who called and left a voice message 60 seconds ago? regarding a future resident who called and left a voice message 60 seconds ago?

What Leasing Options Are Available?What Leasing Options Are Available?

Most owners have only 2 leasing options available to them.Most owners have only 2 leasing options available to them.

1. Realtors

2. Property ManagementCompany

RealtorsRealtors

► Why do realtor statistics always look like these?Why do realtor statistics always look like these?

Realtors Don’t Prefer LeasesRealtors Don’t Prefer Leases

Realtor Listing Preferences

Prefer Sales, 89.3%

Undecided or Indifferent, 9.8% Prefer Leasing, 0.9%

*data compiled from statistics provided by the National Association of Realtors

Common Leasing Agent ProblemsCommon Leasing Agent Problems

► Slow response timesSlow response times► Lower priority assigned to leasing dealsLower priority assigned to leasing deals► Often unmotivatedOften unmotivated► Less marketing options available for leasingLess marketing options available for leasing► Often realtors route their calls through their Often realtors route their calls through their

brokerage so tenants have no direct phone line to brokerage so tenants have no direct phone line to contact for leasing requestscontact for leasing requests

► Over 35% of realtors take more than 2 hours to Over 35% of realtors take more than 2 hours to return leasing inquiry phone callsreturn leasing inquiry phone calls

Property Management CompaniesProperty Management Companies

Owner Satisfaction Levels With Their Property Management Company

Unsatisfied or Undecided, 81.2%

Satisfied, 18.8%

*data compiled from independent survey of 1000+ commercial property ow ners across Canada

Common Property Management ProblemsCommon Property Management Problems

►Not sales, leasing, and customer service Not sales, leasing, and customer service orientedoriented

►Different priorities than owners as additional Different priorities than owners as additional tenants equates to increased workloadtenants equates to increased workload

► Inadequate marketing planInadequate marketing plan►Large workload even without pursuing new Large workload even without pursuing new

tenantstenants►Often have conflicting interests in multiple Often have conflicting interests in multiple

buildingsbuildings

The Typical Property Owner’s ExperienceThe Typical Property Owner’s Experience

Maximizing your cash flow can be a big challenge!

How Has The Economy Effected Rentals?How Has The Economy Effected Rentals?

Multi-Family StatisticsMulti-Family Statistics

Commercial Property ForecastCommercial Property Forecast

New Commercial LoansNew Commercial Loans

Employment PercentagesEmployment Percentages

Job losses in manufacturing have averaged 51,000 per month

Existing Home SalesExisting Home Sales

Average Home PriceAverage Home Price

Vacancy RatesVacancy Rates

Windsor =+18%

What Does It All Mean For You?What Does It All Mean For You?

You absolutely must have a solid plan of action for your rental business.

What Can FMS Do For You?What Can FMS Do For You?

► Your vacancy = lost revenueYour vacancy = lost revenue► We specialize in eliminating vacancy in your commercial We specialize in eliminating vacancy in your commercial

propertyproperty► 21-point marketing plan21-point marketing plan► We only get paid for performanceWe only get paid for performance► Typical fees are 1 month’s rentTypical fees are 1 month’s rent

on a year’s leaseon a year’s lease

FMS BenefitsFMS Benefits► Sales, leasing, and customer service oriented► Priorities are in line with yours as a business owner► Fast friendly response time► State of the art cost effective marketing► Dedicated specialist entirely focused on your rental

property only

Other Valuable Services IncludedOther Valuable Services Included

Comparative Market AnalysisComparative Market Analysis

► Fill vacancy at the optimal rent to maximize your Fill vacancy at the optimal rent to maximize your cash cash flowflow

Mystery ShoppingMystery Shopping

► Know exactly Know exactly howhow your building ranks for your building ranks for prospective tenantsprospective tenants

21 Point Marketing Plan21 Point Marketing Plan

► Have a system to develop a continual supply of Have a system to develop a continual supply of targeted tenants going through your propertytargeted tenants going through your property

Other Options For Your BuildingOther Options For Your Building

No Cost RehabsNo Cost Rehabs

Get rehab work done for Get rehab work done for no out of pocket costsno out of pocket costs

Program CostsProgram Costs

► One month’s rent on a One month’s rent on a one year lease, same one year lease, same as a leasing agentas a leasing agent

► Minimal start up costsMinimal start up costs► No ongoing feesNo ongoing fees

Next StepsNext Steps

► Start your Freedom Management Systems Start your Freedom Management Systems performance-based contract and see what performance-based contract and see what your turn around specialist can do for youyour turn around specialist can do for you

Questions and CommentsQuestions and Comments