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THE ARCTIC 30

30 men and women are accused of hooliganism in Russia for a peaceful protest against oil drilling in the fragile Arctic. After spending two months in prison, all but one of the 30 were granted release on bail. Colin Russell was refused bail, and instead given three more months of detention.

WHY THEY STAND UP

28 activists were involved in a protest against the Gazprom Arctic drilling platform Prirazlomnaya on September 18th. Two of the activists tried to climb the side of the platform to hang a banner. One day later, Russian security services descended from a helicopter onto the deck of the Greenpeace ship Arctic Sunrise, seized the ship at gunpoint and detained the entire crew.

The activists were at the Gazprom platform because they felt compelled to bear witness to the slow, unrelenting destruction of the Arctic. As the ice is retreating, oil companies are moving north to drill for the fuels that drive that melting.

THE TREAT

Colin and all of the Arctic 30 still face serious charges and could spend years in prison if convicted for a crime they did not commit.

FREE THE ARTIC 30

MELTING THE ICE

An e-mail can be a powerful tool. So powerful that can crack the ice surrounding the ARTIC 30.

Here people can fill up a form and send an e-mail to the local Russian Embassy as protest. Every letter is counted and each letter counts, because embassies must report back to the government.

The Action can make the difference, but every action needs an effort.

SOLUTION 1THE BIG PICTURE

People joining together are capable of great thing when engaged in the right way. Instead of a simple mail, let the mail count, be a building block of the protest.

For each e-mail sent we can add a puzzle piece to a community big picture (insert actual url of the site) which will be the monument of the Artic 30 action.

Each user sending a mail contributes to the unveiling of the image and ears a badge as token of his/her action.

SOLUTION 2 #FREETHEARTIC30

The Artic 30 are wonderful people who stood up for a great cause. Now it’s our turn to stand up for them.

Share a picture of one of Artic 30 on your facebook account or twitter with the hashtags #FreeTheArtic30 AND #MeltTheIce.

Doing this users are automatically assigned to one of the Artict 30 as your protégée.

GUARDIAN ANGELS

The user’s job as guardian angel is sharing information about her Artic 30 and let the world know about him/her.

A sharing stream on the official site shows the daily work of each guardian angel ( On the Header).

The most active and creative users will be invited to the event held for Colin Russell Liberation and will meet his/her Artic 30!

SOLUTION 3STAND UP!

Let the world know about the oil companies activities in the artic.

User must create a small video and share it on VINE with the global hashtag #FreeTheArtic30 and a personal hashtag #MyArtic30HashTag ( a creative one!)

The Vines must be made in a way that let other people complete the message, creating a long chain of Vines!

The longest chain will be shown during the event held for Colin Russel Liberation.

SHARE ENGAGE

STAND UP

DISCLAIMER

The present document is the final project for the course Designing Gamification level 2. This is NOT an official campaign approved by Greenpeace.

Instead #FREETHEARTIC30 is a real campaign by Greenpeace. Please consider to take a little bit of time to check out the official site here and send a mail to your local Russian Embassy. What Artic 30 did is worth two minutes of your time.