Free Tech Tools - VOA 2012
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Transcript of Free Tech Tools - VOA 2012
![Page 1: Free Tech Tools - VOA 2012](https://reader036.fdocuments.in/reader036/viewer/2022062513/554bdef0b4c9058f6c8b5885/html5/thumbnails/1.jpg)
Free Technology Tools for Better Engagement,
Efficiency & Cost Controls
Jennifer Reissaus, MASAdvertising Specialties Alliance
Volunteers of AmericaFebruary 8, 2012
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8.Feb.2012
Free Technology Tools
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8.Feb.2012
Free Technology Tools
Content will be available for download.
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8.Feb.2012
Free Technology ToolsOverview
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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8.Feb.2012
Free Technology Tools
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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8.Feb.2012
Marketing -Slideshows
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8.Feb.2012
Slideshare
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8.Feb.2012
Slideshare
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8.Feb.2012
Slideshare
By Category
By Tag
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8.Feb.2012
Slideshare
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8.Feb.2012
Slideshare
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8.Feb.2012
Slideshare
Useful content =
more views
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8.Feb.2012
Slideshare
Don’t forget your contact information!
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8.Feb.2012
Slideshare
• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users)
• Stored online; share publicly or privately (PRO only.) • Add audio to make a webinar. • www.slideshare.net
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8.Feb.2012
Slideshows
How could you use slideshows?- Useful information that speaks to your
target market- Customer-specific presentation- Case study collection- What’s new in your industry- ???
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8.Feb.2012
Marketing –Stock Images
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8.Feb.2012
crestock
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8.Feb.2012
crestock
Read this!
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8.Feb.2012
crestock
www.crestock.com
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8.Feb.2012
iStockphoto
Free Photos!
Free Vector Files!
Free Audio!
Free Video!
Free Flash!
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8.Feb.2012
iStockphoto
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8.Feb.2012
iStockphoto
Read this!
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8.Feb.2012
iStockphoto
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8.Feb.2012
iStockphoto
www.istockphoto.com
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8.Feb.2012
Marketing - Surveys
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8.Feb.2012
Surveys - Zoomerang
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8.Feb.2012
Zoomerang
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8.Feb.2012
Zoomerang
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8.Feb.2012
Zoomerang
zoomerang.com
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8.Feb.2012
Surveys - SurveyMonkey
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8.Feb.2012
Surveys - SurveyMonkey
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8.Feb.2012
Surveys - SurveyMonkey
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8.Feb.2012
SurveyMonkey
surveymonkey.com
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8.Feb.2012
Marketing - Surveys
How can you use surveys?- Vote on golf tournament prizes- Choose apparel styles- Ask subscribers to choose next
article topic- ????
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8.Feb.2012
Marketing - Email
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8.Feb.2012
Email Marketing - MailChimp
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8.Feb.2012
Email Marketing - MailChimp
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8.Feb.2012
Email Marketing - MailChimp
- List Management- Templates- Autoresponders (Paid plan only)- Segmented lists- Unlimited images - And more….
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8.Feb.2012
Marketing - Email
mailchimp.com
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8.Feb.2012
Free Technology Tools
- Marketing - Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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8.Feb.2012
Organization – Bookmark in the Cloud
“The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.”
- www.wikipedia.org
Cloud = Internet = Online
In the Cloud????
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8.Feb.2012
Organization – Bookmark in the Cloud
del.icio.us OR
www.delicious.com
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8.Feb.2012
delicious
Plays nice with Firefox……
and with Internet Explorer……
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8.Feb.2012
delicious
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8.Feb.2012
delicious
Or - Right Click to see the dialog box
Use the button
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8.Feb.2012
delicious
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8.Feb.2012
delicious
Tags, not folders
In the cloud – access anywhere
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8.Feb.2012
Organization – Web Notebooks / Clippers
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8.Feb.2012
Zoho Notebook
• Clip portions of web screens or entire screens
• Text & Images• Organize into notebooks• Sections within notebooks• Stored in the Cloud
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8.Feb.2012
Zoho Notebook
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8.Feb.2012
Zoho Notebook
Right Click to see the dialog box
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8.Feb.2012
Zoho Notebook
Or use Quick Link
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8.Feb.2012
Zoho Notebook
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8.Feb.2012
Zoho Notebook
notebook.zoho.com
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8.Feb.2012
Evernote
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8.Feb.2012
Evernote
Finds text in
graphics!
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8.Feb.2012
Evernote
• Shines as a capture tool
• Replaces notebooks / scraps of paper / napkins / Post-It notes
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8.Feb.2012
Evernote
• Shines as a capture tool
• Replaces notebooks / scraps of paper / napkins / Post-It notes
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8.Feb.2012
Evernote
• Sync between online / desktop / mobile device
• Free iPod/iPhone App
• Android now available
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8.Feb.2012
Evernote
www.evernote.com
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8.Feb.2012
Organization – Web Notebooks / Clippers
How can you use Web Notebooks?- Collect information on clients /
prospects- Collect information on upcoming
events
- ????
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8.Feb.2012
Organization – Email
• Email – use the filters!• “Filter” or “Organize” or “Rules”• Automatically send emails to folders (or tag)
based on sender, subject, etc.
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8.Feb.2012
Organization - Email
Email – view by Thread / Conversation Topic
- Read entire thread before commenting
- Keep track of the conversation
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8.Feb.2012
Organization - Email
Before
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8.Feb.2012
Organization - Email
After
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8.Feb.2012
Organization - Email
How to (MS Outlook):
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8.Feb.2012
Organization – To-Do Lists
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8.Feb.2012
CheckVist
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8.Feb.2012
CheckVist
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8.Feb.2012
CheckVist
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8.Feb.2012
CheckVist
- Multiple Lists- Nested Lists / collapse-expand- Due Dates / view by due date- Tags / view by tag- Color tasks to show priority- Search for text, tags, due dates – in one list
or across all lists- New features added based on user voting
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8.Feb.2012
CheckVist
www.checkvist.com
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8.Feb.2012
Finding a Meeting Time
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8.Feb.2012
When Is Good
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8.Feb.2012
Finding a Meeting Time
www.WhenIsGood.net
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8.Feb.2012
Free Technology Tools
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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8.Feb.2012
Doing / Seeing – Transferring Large Files
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8.Feb.2012
Transferring Large Files
• File Transfer / Share• File Sync – between multiple computers• Online Backup – FREE to 2GB• Version History• Premium plans available• www.dropbox.com
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8.Feb.2012
Transferring Large Files
• FREE – 5GB storage • Send files up to 25MB ea.• Premium plans available• www.box.net
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8.Feb.2012
Transferring Large Files
• FREE – Send files up to 100MB ea• Premium plans available• www.yousendit.com
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8.Feb.2012
Doing / Seeing – Screen Capture
OLD WAY• PrintScreen – Copies full screen image to
clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.)
• Alt-Printscreen – Copies active window image to clipboard.
• Right-click on image – Download image as saved file. Insert file into document.
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8.Feb.2012
Doing / Seeing – Screen Capture
NEW WAYSnippy –
- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.)- Press shift to draw rectangle instead of free-form.- www.bhelpuri.net/Snippy/
to download & install
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8.Feb.2012
Snippy
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8.Feb.2012
Snippy
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8.Feb.2012
Snippy
1. Download executable (snippy.exe) to your hard drive.
2. Add a shortcut to the executable to startup folder.
3. Click on Snippy icon in SystemTray to use.
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8.Feb.2012
Doing / Seeing -Creating PDF Files
Installs as a printer
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8.Feb.2012
CutePDF
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8.Feb.2012
CutePDF
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8.Feb.2012
CutePDF
• Universally-readable format• CutePDF.com
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8.Feb.2012
Doing / SeeingShortening URLs
http://ppai.org/NR/rdonlyres/50D28EED-E869-47EC-8563-4E1DC4DF3A0D/0/DimensionalMailings.pdf
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8.Feb.2012
Doing / SeeingShortening URLs
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8.Feb.2012
TinyURL
Customize your link
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8.Feb.2012
TinyURL
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8.Feb.2012
TinyURL
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8.Feb.2012
bit.ly
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8.Feb.2012
bit.ly
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8.Feb.2012
bit.ly
Log In to customize your link.
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8.Feb.2012
bit.ly
Reports Click Traffic
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8.Feb.2012
Free Technology Tools
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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8.Feb.2012
Alternatives to MS Office
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8.Feb.2012
Alternatives to MS Office - OpenOffice
Word
Powerpoint
Excel
Access
Visio
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8.Feb.2012
OpenOffice
- Opens Microsoft Office files- Save as Microsoft Office files- Windows, Linux, Mac version- Files stored locally- www.OpenOffice.org
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8.Feb.2012
Alternatives to MS Office - Google Docs
More than a search tool…..
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8.Feb.2012
Google Docs
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8.Feb.2012
Google Docs
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8.Feb.2012
Google Docs
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8.Feb.2012
Google Docs
Word
PowerpointExcel
Visio
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8.Feb.2012
Google Docs
- Opens Microsoft Office files- Save as Microsoft Office files- Files stored in the Cloud / Export to
local drive- docs.Google.com
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8.Feb.2012
Zoho
Powerpoint
Excel
ProjectWord
Access
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8.Feb.2012
Zoho
- Opens Microsoft Office files- Save as Microsoft Office files - Files stored in the Cloud / Export to local
drive - Use Google Gears for offline access- Many apps to explore!- Zoho.com
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8.Feb.2012
Alternatives to Adobe Photoshop
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8.Feb.2012
Photoshop Alternatives – The GIMP
• The GNU Image Manipulation Program
• Closest free alt. to Photoshop
• Windows, Unix, Mac• Great tutorials• www.gimp.org
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8.Feb.2012
Photoshop Alternatives – The GIMP
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8.Feb.2012
Photoshop Alternatives – paint.net
• Another close alt. to Photoshop
• Windows• Great tutorials• www.getpaint.net
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8.Feb.2012
Photoshop Alternatives –paint.net
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8.Feb.2012
Alternatives to Adobe Illustrator
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8.Feb.2012
Inkscape
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8.Feb.2012
Illustrator Alternatives – Inkscape
• Opens SVG, SVGZ (zipped SVG), PDF, and AI files• Other file types with assistance (EPS, CDR, CGM, SK1)• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI• www.inkscape.org• wiki.inkscape.org
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8.Feb.2012
Free Technology Tools
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
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8.Feb.2012
Collaboration Tools
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8.Feb.2012
Collaboration Tools
Why?• Keeps everyone informed.• Easier for the client – no repetitive
e-mails, everything is in one place.• If a client project – you get insight into
decision makers & decision process.
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8.Feb.2012
Collaboration Tools –Zoho
• Collaboration integrated into many Apps• www.zoho.com
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8.Feb.2012
Collaboration Tools –Google docs
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8.Feb.2012
Collaboration Tools –SpringNote
springnote.com
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8.Feb.2012
Collaboration Tools –CheckVist
checkvist.com
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8.Feb.2012
Collaboration Tools
How would you use a collaboration tool?• Develop client’s brochure content /
wording / design• Design promotional campaign – timelines,
content, responsibilities• ?????
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8.Feb.2012
Real-Life Scenario
Create project plan
Survey recipients about topics
Brainstorm Ideas for next presentation
Research & bookmark content
Create presentation
Snip visual content from Web
Pull Clipart
Post presentation
Shorten link URL
Receive meeting request
Find meeting time
Collaborate
Create custom background
Email presentation link
Clip Web Content (with permission)
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8.Feb.2012
Free Technology Tools
Top 3 you will use &
How you will use them
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8.Feb.2012
Free Technology Tools
Where do I find this stuff?
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8.Feb.2012
lifehacker
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8.Feb.2012
lifehacker
Search for hivefive + subject
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8.Feb.2012
lifehacker
1. CallForContenders
2. Results
3. Followup
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8.Feb.2012
lifehacker
Read the comments!
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8.Feb.2012
lifehacker
lifehacker.com
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8.Feb.2012
dogpile
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8.Feb.2012
dogpile
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8.Feb.2012
dogpile
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8.Feb.2012
dogpile
dogpile.com
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8.Feb.2012
Kim Komando
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8.Feb.2012
Kim Komando
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8.Feb.2012
Kim Komando
komando.com
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8.Feb.2012
Where to get this presentation
http://slidesha.re/TechToolsVOA2012
Questions?
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8.Feb.2012
Free Technology Tools
Please fill out the Evaluation Form
Thanks for attending
http://slidesha.re/TechToolsVOA2012
Jennifer Reissaus, MASAdvertising Specialties Alliance
www.asalink.comMarketingThatSticks.com