Free Speech v. Federal Election Commission - Exhibits for Memo in Support of Preliminary Injunction
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Transcript of Free Speech v. Federal Election Commission - Exhibits for Memo in Support of Preliminary Injunction
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7/31/2019 Free Speech v. Federal Election Commission - Exhibits for Memo in Support of Preliminary Injunction
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EXHIBIT 1
Addl Free Speech Scripts July 2012
Print Ads
A. GUN CONTROL (USA Today)[1/16 page: Torn-out newspaper headline from the Independent Tribune over a black background:
Concord Woman Shoots Man During Attempted Burglary (7/6/2012), with excerpt below . . . went to
the home with intent to possibly harm the residents or remove property . . . centered below this:]
Guns save lives.
Thats why all Americans should seriously doubt the qualifications of Obama, an ardent supporter of guncontrol. This fall, get enraged, get engaged, and get educated.
Support state candidates who will protect your gun rights.
B. ENVIRONMENTAL POLICY (Beef Magazine, National Review Magazine)[1/2 page picture (full-color in Beef, black and white in National Review) of a ranch at sunset, with cattle
being herded home. Bold white text centered across the bottom of the page:]
President Obama opposes the Government Litigation Savings Act.
This is a tragedy for American ranchers and a boon to Obamas environmentalist cronies. Obama cannot
be counted on to represent the bovine farming communitys values and voices as President.
This November, call your neighbors. Call your friends. Talk about ranching.
C. FINANCIAL REFORM (Reason Magazine)[1/3 page, black and white picture of President Obama, with bold red text centered below him]:
President Obama supported the financial bailout of Fannie Mae and Freddie Mac, permitting himself to
become a puppet of the banking and bailout industries. What kind of person supports bailouts at the
expense of average Americans? Not any kind we would vote for and neither should you.
Call President Obama and put his antics to an end.
Case 2:12-cv-00127-SWS Document 19-3 Filed 07/13/12 Page 1 of 12
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EXHIBIT 1
Revised Free Speech AdsBudget EstimatesJuly 2012
Original Budget prior to suit: $2,000
Additional Budget for Free Speech advertising following suit: $40,000Original Ads (June 2012):
Radio AdsBudget: $1,000 (Production: $100Air Time: $900)Cost per 30-second ad (KGAB radio): $15 (during Rush Limbaugh Show)Campaign: [Following Injunction]November 3, 2012Total: 60 Advertisements
Newsprint AdsBudget: $500
Cost per full-page, single-color ad (per day, Wyoming Tribune Eagle): $250Campaign: [Following injunction], once in October, 2012Total: Two advertisements
Facebook AdsBudget: $700CPM (Cost Per 1,000 impressions): $.40
Campaign: [One month duration following injunction]Total: 140,000 impressions on Facebook within Wyoming network
Campaign: October 1November 2, 2012
Total: 140,000 impressions on Facebook within Wyoming network
Additional Ads (July 2012):
Magazine Ads
Budget: $40,000
USA TodayCost per black and white 1/16 page ad (per day): $16,900Campaign: Thursday, Nov. 1, 2012Total: One advertisement (Gun Control), $16,900
Beef MagazineCost per full-color 1/2 page ad (per issue): $9,715Campaign: October 2012 issueTotal: One advertisement (Environmental Policy), $9,715
Reason MagazineCost per four-color 1/3 page ad (per issue at 3X): $897Campaign: August, September, and October issues
Case 2:12-cv-00127-SWS Document 19-3 Filed 07/13/12 Page 2 of 12
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EXHIBIT 1
Total: Three advertisements (Financial Reform), $2,691
National Review MagazineCost per black and white 1/3 page ad (per issue at 3X): $3,290Campaign: Late August, Late September, Late October issues (weekly)Total: Three advertisements (Environmental Policy), $9,870
Total Estimated Cost: $39,176
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EXHIBIT 1
Case 2:12-cv-00127-SWS Document 19-3 Filed 07/13/12 Page 4 of 12
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national circulation rates
Monday thursday
Half page available in 6 col x 10.5 or T size units only.
Quarter page available in 3 col x 10.5 black & white unit only.
REGIoNAl CIRCulATIoN RATES
USA TODAY oers advertising in any combination o 24 print markets. Advertisements are available in ull-page, hal-page
(tabloid or horizontal) and quarter-page sizes. Quarter-page ads are black & white only. Full-page and hal-page ads may be
black & white or color.
Advertisers buying a total circulation o at least 350,000 may select the week they want to run. Within that week, the advertiser
provides USA TODAY with a three-date and three-section lexibility or each ad. Single print markets (or ad buys o less than
350,000 circulation) may also be purchased, based on availability. See page 11 or regional circulation inormation.
Advertisements are sold on a CPM basis applied to the total circulation purchased using Monday Thursday or Friday
circulation as appropriate.
Please note that there is l imited regional advertising space available. Check with your USA TODAY Sales Representative
for additional scheduling information.
Use the ollowing rates when providing three-day AND three-section fexibility:
Ad Size B&W Color B&W Color
Spread $251,200 $398,000 $306,600 $485,200
1/2 Spread $163,000 $259,000 $199,200 $316,000
Full Page $125,600 $199,000 $153,300 $242,600Junior Page $104,100 $165,100 $126,800 $201,700
2/3 Page $100,300 $159,300 $122,300 $194,400
1/2 Page $81,500 $129,500 $99,600 $158,000
1/3 Page $63,100 $100,100 $76,900 $122,100
1/4 Page $50,400 $77,900 $61,300 $95,100
1/6 Page $36,900 $57,100 $44,700 $69,600
1/8 Page $29,100 $44,900 $35,400 $54,900
1/9 Page $26,600 $41,300 $32,600 $50,400
1/12 Page $21,400 $33,100 $25,900 $40,200
1/16 Page $16,900 $26,100 $20,500 $31,700
Strip $37,400 $57,400 $45,600 $70,000
friday
Ad Size B&W CPM Color CPM B&W CPM Color CPM
Full Page $73.50 $98.50 $90.50 $126.50
1/2 Page $45.00 $71.00 $55.50 $90.00
1/4 Page $31.50 ____ $38.00 ____
Ad Size B&W CPM Color CPM B&W CPM Color CPM
Full Page $84.50 $114.00 ____ ____
1/2 Page $52.00 $81.50 ____ ____
1/4 Page $36.00 ____ ____ ____
circulation
circulation
350,000 AND AboVE
350,000 AND AboVE
under 350,000
under 350,000
Use the ollowing rates to guarantee day OR section based on availability:
2 ADVERTISING RATE CARD
EXHIBIT 1
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usa today circulation
national CirCulation* avg Daily CirCulation
Monday-Thursday 1,728,413
Friday Weekend Edition 1,981,016
*Source: September 2011 ABC Publishers Statement
EXHIBIT 1
Case 2:12-cv-00127-SWS Document 19-3 Filed 07/13/12 Page 6 of 12
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AMERICAS LEADING BEEF INDUST RY PUBLICATION
2012 MEDIA KIT - PRINT
IN PRINT ONLINE IN PERSON
EXHIBIT 1
Case 2:12-cv-00127-SWS Document 19-3 Filed 07/13/12 Page 7 of 12
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SALES CONTACTS MARKET CONTACTS
7 9 0 0 IN T E R N A T IO N A L D R IV E , S T E 3 0 0 | M P L S , M N 5 5 4 2 5 | 8 0 0 - 7 2 2 - 5 3 3 4 | B E E F M A G A Z IN E .C O M | P E N T O N .C O M
Check out on
&
Jay Carlson 913-967-1655 | [email protected]
Steve May | 952-905-3212| [email protected]
Kim Zilverberg | 952-851-4693 | [email protected]
Leah Mindemann | 952-905-3208 | [email protected]
Jan Ford 800-693-8048 | [email protected]
Amanda Noyce | 952-851-4705 | [email protected]
* Readership Study issue
Issue Closing Date Materials Due
January 12.01.11 12.08.11
February 01.04.12 01.11.12
March 02.01.12 02.08.12
April* 03.02.12 03.09.12
May 04.04.12 04.11.12
June 05.01.12 05.08.12
July 06.01.12 06.08.12
August 07.02.12 07.09.12
September 08.02.12 08.09.12
October 09.03.12 09.10.12
November 10.02.12 10.09.12
December 10.31.12 11.07.12
Closing DatesCirculation: 97,000B&W 2-Color 4-Color
Full Page $14,540 $15,530 $17,515
2/3 Page $10,450 $11,440 $13,425
1/2 Page $8,725 $9,715 $11,700
1/3 Page $5,480 $6,470 $8,455
1/4 Page $4,295 $5,285 $7,270
1/6 Page $2,905 $3,895 $5,880
Column Inch $665 $1,655 $3,640
Back Cover $19,700
Second Cover $18,965
2012 National Rates
NATIONAL RATESEffective January 2012
Copy ChangesAdvertisers may make copy substitutions on split or full-run ads.
A $1,200 charge will be incurred for splits along a county line. All charg-es are per press stop and are commissionable but not discountable.
Single Page Spread
Black plate change $980 $1,380
2-color plate change $1,265 $1,835
3 and 4-color plate change $1,605 $2,295
Single Page
4-color process $2,975
One additional color $990
Matched color or 5th color $1,275
Color Charges Frequency DiscountsApplies to space and colorcharges for all advertisingplaced during any 12-monthperiod. Advertiser mustspecify in writing the periodcovered if other than acalendar year. Advertisersmust specify on contracts thehighest discount level they expect to reach. Adjust-ments will be made only once at the end of the year.
Insertions Savings
4 5%
8 8%
12 10%
16+ 12%Split RunsCustomized County Selections areavailable. Contact your regionalsales manager for current counts.Add $1,150 commissionable per ador insert. Split run ads are eligiblefor frequency discounts.
P
R I N T
T n l
ir l r l n n r l
n in n , h , l
Roger Randall | General Manager952-851-4616 | [email protected]
Debbie Weinhold | Sales Assistant952-851-4605 | [email protected]
Kathy Daniels |Production Coordinator913-967-1828 | [email protected]
Send advertising materials to:
Beef Magazine
9800 Metcalf Ave.Overland Park, KS 66212
OreMailtO:
pentondigitalads.com
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7 9 0 0 IN T E R N A T IO N A L D R IV E , S T E 3 0 0 | M P L S , M N 5 5 4 2 5 | 8 0 0 - 7 2 2 - 5 3 3 4 | B E E F M A G A Z IN E .C O M | P E N T O N .C O M
Check out on
&
12-p
P
R I N T
DEMOGRAPHICS
Circulation: 100,000Subscribers By State as of Nov. 2011cattle SOld annUally aS a StOcker/grOwer
1,000+ 500-999 200-499 100-199 50-99 1-49 Total
NEW ENGLAND 8 10 18 40 22 29 127Connecticut 2 4 3 6 5 5 25Maine 3 0 2 14 7 2 28Massachusetts 2 3 5 6 5 3 24New Hampshire 0 0 2 3 0 2 7Rhode Island 1 0 1 1 0 1 4Vermont 0 3 5 10 5 16 39MIDDLE ATLANTIC 52 47 128 238 155 154 774New Jersey 2 0 6 11 9 7 35New York 18 22 45 107 63 67 322Pennsylvania 32 25 77 120 83 80 417EAST NO. CENTRAL 610 310 975 1,663 1073 626 5,257Indiana 125 37 138 217 185 74 776llinois 210 69 249 438 284 155 1,405Michigan 85 51 167 252 155 86 796Ohio 117 82 168 358 192 133 1,050Wisconsin 73 71 253 398 257 178 1,230WEST NO. CENTRAL 2,652 2,544 7,484 10,038 3,996 1,312 28,026Iowa 601 348 832 1,396 598 225 4,000Kansas 581 504 1,247 1,597 621 205 4,755Minnesota 277 153 459 690 327 158 2,064Missouri 234 269 1,050 1,958 1,060 296 4,867Nebraska 546 621 1,537 1,759 564 194 5,221North Dakota 107 161 845 1,139 398 94 2,744South Dakota 306 488 1,514 1,499 428 140 4,375SOUTH ATLANTIC 299 333 1,041 1,765 1,470 614 5,522Delaware 1 1 1 4 7 3 17Florida 89 78 189 218 130 53 757Georgia 58 77 279 474 387 149 1,424Maryland 4 4 27 40 32 24 131North Carolina 62 53 170 344 357 159 1,145South Carolina 7 18 64 125 146 54 414Virginia 61 83 240 463 349 151 1,347
Washington, DC 1 0 0 0 0 1 2West Virginia 16 19 71 97 62 20 285EAST SO. CENTRAL 335 280 996 1,763 1,318 513 5,205Alabama 60 57 268 456 309 136 1,286Kentucky 133 112 354 574 382 156 1,711Mississippi 53 29 131 228 200 78 719Tennessee 89 82 243 505 427 143 1,489WEST SO. CENTRAL 1,219 1,082 3,087 3,928 2,348 781 12,445Arkansas 54 80 282 361 245 71 1,093Louisiana 20 30 172 273 195 84 774Oklahoma 480 422 1,121 1,368 778 190 4,359Texas 665 550 1,512 1,926 1,130 436 6,219MOUNTAIN 781 1,101 3,387 2,657 859 340 9,125Arizona 44 54 113 102 44 12 369Colorado 158 192 619 578 199 61 1,807Idaho 100 121 407 292 122 56 1,098Montana 182 318 1,158 864 227 99 2,848
Nevada 43 58 119 64 23 12 319New Mexico 81 77 201 175 61 27 622Utah 44 81 251 225 81 34 716Wyoming 129 200 519 357 102 39 1,346PACIFIC 350 371 982 863 453 198 3,217Alaska 1 1 0 3 4 0 9California 218 170 461 444 233 97 1,623Hawaii 5 9 9 10 5 0 38Oregon 85 143 331 232 128 53 972Washington 41 48 181 174 83 48 575Grand Total 6,306 6,078 18,098 22,955 11,694 4,567 69,698Percent of Total 9.05% 8.72% 25.97% 32.93% 16.78% 6.55% 100%
EXHIBIT 1
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FullPage
8.125 x 10.75
Full-Page Sread
16.5 x 11
2/3-Page
4.625 x 9.5
1/2-Page Island
4.625 x 6.5
1/3-PageVertical
2.25 x 9.5
1/3-Page Square
4.65 x 4.65
1/6-Page
2.25 x 4.625
1/12-Page
2.25 x 2.25
1/2-PageHorizontal
7x5
1/2-Page Horiz. Spread
14 x 5
Page $ 8,640 $ 8,210 $ 7,780 $7,340 $6,9102/3 6,740 6,400 6,070 5,730 5,390
1/2 5,180 4,920 4,660 4,400 4,140
1/3 3,460 3,290 3,110 2,940 2,7701/6 1,900 1,810 1,710 1,620 1,520
Page $6,050 $5,450 $5,140 $4,840
2/3 4,720 4,250 4,010 3,780
1/2 3,630 3,270 3,090 2,900
1/3 2,420 2,180 2,060 1,940
1/6 1,330 1,200 1,130 1,060
1/12 730 660 620 580
Page $ 12,100 $11,500 $10,890 $10,290 $9,680
2/3 9,680 9,200 8,710 8,230 7,740
1/2 7,500 7,130 6,750 6,380 6,000
1/3 5,080 4,830 4,570 4,320 4,060
Cover 2 15% Premium
Cover 4 20% PremiumBleed 10% Premium
Trim Size: Single Page, 8,125x10,75 (Live matter must be kept within 0.5 of trim size)Live Area: Single Page, 7.1x9.73;Spread, 14.2x19.46Bleed Size: Single Page, 8.25x11, Spread, 16.5x11
Page $ 6,050 $5,750 $5,450 $5,140 $4,8402/3 4,720 4,480 4,250 4,010 3,780
1/2 3,630 3,450 3,270 3,090 2,900
1/3 2,420 2,300 2,180 2,060 1,940
1/6 1,330 1,260 1,200 1,130 1,060
1/12 730 690 660 620 580
Page $8,470 $8,050 $7,620 $7,200 6,780
2/3 6,780 6,440 6,100 5,760 5,420
1/2 5,250 4,990 4,730 4,460 4,200
1/3 3,360 3,190 3,020 2,860 2,690
2012 Ad Sizes & Rates
EXHIBIT 1
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Advertising Guide
EXHIBIT 1
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101010
2012 General RatesFOUR COLOR 1X 3X 6X 11X
FULL PAGE 2,679$ 2,519$ 2,365$ 2,302$
2/3 PAGE 1,782$ 1,575$ 1,475$ 1,389$
1/2 PAGE 1,538$ 1,342$ 1,263$ 1,188$
1/3 PAGE 1,241$ 897$ 844$ 796$
COVER 4 3,384$ 3,076$ 2,891$ 2,715$
COVER 2 or 3 3,214$ 2,917$ 2,732$ 2,583$
BLACK & WHITE 1X 3X 6X 11X
FULL PAGE 2,032$ 1,909$ 1,787$ 1,687$
2/3 PAGE 1,326$ 1,246$ 1,167$ 1,098$
1/2 PAGE 1,135$ 1,061$ 998$ 938$
1/3 PAGE 897$ 838$ 791$ 743$
1/6 PAGE 597$ 558$ 526$ 495$
2012 Production ScheduleCOVER DATE ORDER CLOSE AD MATERIALS DUE
JANUARY 10/19 10/31
FEBRUARY 11/14 11/28
MARCH 12/16 12/30
APRIL 1/18 1/30
MAY 2/14 2/27
JUNE 3/21 4/2
JULY 4/18 4/30
AUG/SEPT 5/15 5/25
OCTOBER 7/18 7/30
NOVEMBER 8/15 8/27
DECEMBER 9/19 10/1
For advertising inquiries: Burr Media Group
Joseph P. Whistler / 540-349-4042 / [email protected]
Ronald E. Burr / 703-893-3632 / [email protected]
www.reason.com/advertise/
9/1/2011
MAIL DATE
11/17
12/15
1/19
2/16
3/15
4/19
5/17
6/14
8/16
9/13
10/18
Advertising Rates
EXHIBIT 1
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