Free Pussy Riot - People's Insights Volume 1 Issue 33
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Transcript of Free Pussy Riot - People's Insights Volume 1 Issue 33
What is Free Pussy Riot?
An social media led movement by supporters of Pussy Riot – a Russian
feminist punk-rock band and anti-Putin activist group – to protest the
detention of three members and to attract international intervention.
The three detained members of Pussy Riot (from left to
right): Ekaterina, Maria and Nadezhda.
A shop in Bruges, Belgium, declares its
support for Pussy Riot
1) freepussyriot.org/about
2) jasoncallewaert on instagram
Reason behind the arrest
The three women were arrested following an illegal performance at
Moscow‟s Cathedral of Christ the Saviour, where they wore masks,
played punk music and prayed to Virgin Mary to rid them of Putin.
Original video: youtu.be/GCasuaAczKY
Video with English lyrics: youtube.com/watch?v=ALS92big4TY
Protest against severe punishment
“
“
It is a misdemeanor that in a normal, civilized European state is handled in
administrative rather than criminal proceedings. That‟s why I think the ruling
on those women is excessive.
– Vladimir Lukin, Human Rights Commissioner, Russia - DNAIndia
Source:
freepussyriot.org/
Three members were charged with „hooliganism motivated by religious
hatred,‟ and faced up to 7 years imprisonment. Human rights activists
viewed the punishment as “excessive” and “personal revenge” of Putin.
takeaction.amnestyusa.org/
United with a shared purpose, supporters called for the freedom of the
women with three specific actions: raise funds for the women‟s legal
defense, petition authorities, and create awareness.
A purpose inspired movement
Russians were averse to Pussy Riot, and majority of the support came
from Europe and North America, especially from anti-Putin groups,
human rights activists, feminists and musicians.
“
“
Like the Occupy movement, it involved a small group that magnified its
attention through other nodes: Amnesty International, feminist bloggers, the
foreign policy press, and a vast mob of supporters on Twitter and Facebook.
– Tom Watson, journalist at Forbes
Source:
Huffington Post
Niche communities offered support
High profile musicians amplified reach
twitter.com/PaulMcCartney/status/236063776909172737/photo/1/large
The involvement of high-profile musicians helped spread awareness,
with Madonna voicing her support at a concert in Moscow, and Paul
McCartney tweeting his to nearly a million followers.
huffingtonpost.com/2012/08/17/pussy-riot-putin-lights-up-the-fires-video_n_1 797880.html
Transmedia storytelling fuelled movement
Using transmedia, including videos, web games, photos and tweets,
supporters shared stories from across the world, designed to evoke
emotions and further fuel the hype around the movement.
Supporters spread news in real-time, with a constant stream of updates
– including live tweets from the court house – to the community of
102,000 Facebook fans and 16,000 Twitter followers.
Role of social media
Live updates from the court house on August 17 – the day the judge announced
her judgment (via twitter.com/Eng_Pussy_Riot)
Global day of solidarity for Pussy Riot
freepussyriot.org/en/actions
Russian social network VK and Facebook enabled supporters to
organize and promote events taking place in 74 cities to establish the
day of the ruling as the “Global Day of Solidarity for Pussy Riot.”
1) outlawjournalism.com/?p=210
2) Views, likes & dislikes on original Punk Prayer video - youtu.be/GCasuaAczKY
3) Views, likes & dislikes on English version of Punk Prayer video - youtu.be/ALS92big4TY
Criticism and controversy
Not everyone supported Pussy Riot. Many agreed with the charges of
religious hatred and felt that the women deserved to be punished.
Several even questioned the motive behind the international outrage.
13.4 million results for a Google news search on “pussy riot” (as of August 28, 2012)
While the movement was unsuccessful in freeing the women, who were
sentenced to two years of prison, it was successful in giving their
original protest against Putin an international audience.
Impact of the movement
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