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Social OrganizingOnline Tools Helping Your Ground Game

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What are we talking about ?

•State of the social tools landscape

•Organize smart using proven tools, techniques, and styles

•Amplify messages, maximize reach, win with speed

•Use social tools to enhance your face-to-face organizing, grow the overall impact of your plan

•Do's and Don'ts of Social Organizing in 2012

•Define your goals, create your strategy, roll it!

•Workshop: Creating a basic engagement strategy




The Social Media Landscape




Social Organizing Tools

Organize smart, using proven tools, techniques, and styles...

Facebook / Facebook Apps / Instagram

Twitter / TweetDeck / HootSuite

Google / G+ / YouTube / Drive / Gtalk / Gvoice

SMS / MMS / Mobile Apps

Skype / Hangouts

Innovation / Optimization : What's In Your Toolkit ?




•Events – ability to create an event which will be on the front page of those who are invited

•Photos – ability to set up photo galleries that can then be posted right onto your wall

•Videos – ability to upload video & share directly with your fans – kept within video tab

Tools, techniques, styles...




•What are you trying to accomplish?

•Raise awareness about issues

•Inspire action on an issue or campaign

•Mobilize people to attend an offline event

•Increase traffic to blog/website

•Engagement & Community – surveys, contests, polling, actions

•What will we do to encourage participation?

•And do we have the resources to do it?

•Who will maintain the social media presence?

•How does engaging users via social media integrate in an overall marketing/communications strategy?





‘Like’

Share

Take an action

Bring others

Duplicate





Basic Rules of Engagement

•If you don’t have something to say, say NOTHING!

•Strike while the iron is hot - SPEED WINS!

•Ask people to “Like” your posts - LITERALLY!•Encourage staff and activists to like your posts and use the share feature often

•Search for ideological partners, “like” them, and add them as “favorites”

•Don’t pre-judge, use same etiquette as you would in real life.

•Organize in real life, and support it with online activity to promote, engage, communicate

•Don’t be afraid to try new ways of doing it





•Don't 'automate' your status updates:•Some people connect their Twitter account to their Facebook pages and when they send a tweet it posts to their Facebook page•These are two different mediums and need to be treated differently•Use this feature only if you intend to re-edit and hide the tweet in your FB Timeline, after you have posted a full post in FB




The Goog - Your virtual organizing office•Chrome: The Must-Have Tool

•Drive – Store/Collaborate/Share/Build/Control

•Audio / Video / Data / Clips / Pics everywhere

•GVoice / Gtalk your office line

•Gmail / Contacts / Calendar keep you on task, on time, in touch

•G+/ Hangouts for one-click collaboration

•Groups is your clip store and back channel with others

•Tags are critical to people finding you, you finding them





Mobile connects it all together•SMS / MMS / Calendar / Contacts

•Mobile IM / Skype / FBM

•Integrated GVoice / Gtalk / Video

•iPhone vs. Android: Honey Badger Don't Care, Honey Badger Does what he wants

•Integrate your mobile with FB / Goog / Twit and “make it so”

•Location: Honey Badger REALLY Don't Care, Honey Badger is Hungry for Cobra, needs maps / GPS / FourSquare to find one

•Drink the Kool-Aid, because its the way it is





Innovation / Optimization : What's In Your Toolkit ?

•What tools do you use to connect to friends / family / interests?

•Same rules apply, regardless of the platform

•Work smarter, not harder

•Don't be afraid to try new things

•Metrics are key, use them to gauge your 'ROI'

•Failure is just a step towards Innovation

•"Teach a man to fish” parable applies to Social Organizing too!





Enough ! Its about People !

Social Organizing Key Goals

•Amplify the message, maximize the reach, win w/speed

•Work social into face-to-face organizing, grow the overall impact

•Do's and Don'ts of Social Organizing in 2012




Social Organizing Key Takeaways…

•Build your skills for future, by innovating social organizing now

•Apply the 'old school' ways using the 'new school' of organizing

•Rewrite the playbook and teach others how to do the same

•Workshop – Basic Engagement Strategy





Social Organizing Workshop…

•Workshop – Basic Engagement Strategy

- Divide into groups

• Basic Scenario: Taking your list and ‘socializing’ it.

• Regroup: Discuss your plan, tune it.

• Q & A





Our Ears Are Open...

Scott Foval, Wisconsin Coordinator, People For the American Way773-570-0011 Gvoice / 608-469-7876 [email protected]@gmail.com@[email protected]/PFAWWIFacebook.com/scottfoval

Dave Kreisman, Communications Director, We Are Wisconsin715 513-6188 [email protected]@WeRWisconsinFacebook.com/WeAreWisconsin



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