Your personal assistant for the life beyond the office

Proudly presented by the Gang:

Emanuele TabarroFlavia Oliveira

Javier GonzalvezRita Cruz

About Free O’Clock

We live in one of the busiest cities in the world. As young

professionals we felt the need to help you plan your life after work, for those days you just

don't feel like going home after 8 hours in the office.

Free O'Clock plans your Monday to Friday free time,

helping you connect with friends and co-workers, meeting new places and

people, have fun and enjoy some culture in the area you

are in.

SWOT Analysis

- Help people finding

things to do when they

leave work

- Customized information

S W

O T

- Big competition

- Privacy issues (the user

needs to provide many

personal information

- Big database needed to

work properly

- Affiliates

- Help launch new

businesses

- No income

- Competition with

similar apps and

websites

London has so much to offer, mainly to these busy people:

Targeting

Male and femaleAge: 20-35 yrs old

Working professional

s

Live and work in the city

Marketing Strategy

Launch the website

Reach 300 users in the first three months

Promote new businesses

Strong presence in Social Medias

Offline marketing actions

PRELAUNCH

LAUNCH

FASTTRACK

INVOLVE

ENERGIZE

Day 0

30 Days

After 6 months

-30Days

Create Curiosity

Generate Buzz

Awareness & Trial

Create Conversatio

n

Use Networks

1. Viral Campaign

2. Stickers around city

Noise in Social media

Get the custumers into

us

Interact with users and affiliates

1.Refere a mate2.Online chats

& conversatio

n 3.User review &

ratings

PR & Word Of Mouth

Alliances &

Strategic tie Ups

Social Media MRKTG

Online Ads

Permanent

Activities

Up to six months

Lauching Campaing Free O’Clock

Awareness

Social life

Affiliates

Gifts

Promotion

Help new local businesses to

grow up

Create specialevents for FreeO’Clock users

Discount for regular customers

Enlarge circle affiliates for a

better presence

in the city

Social Media

Create a channel of Free O’Clock to share video of our users and main

platform to advertise our brand and our events

Retweet our tweet promoting our daily events with a hashtag

#Freeo’clockpartyCreate a hashtag as a pass for get discount and book reservations

Main platform to sign up and build personal profile

Upload liked place and share our community experience

Create a top 10 contest where to spend our free time

Main platform where our clients can upload pictures while enjoying one of our experiences. The best pictures will also be included in our website.

E-mail Marketing Exclusive and customized offers

Low cost Permission marketing (only for custumers that accept received e-mails)

Automated response to e-mail registration on the website Customer services

Co-branded e-mail (example: a restaurant recomends "Free O´clock"

Best days to send e-mail are Thursday or Friday

Exclusive and customized offers

Low cost Permission marketing (only for custumers that accept received e-mails)

Automated response to e-mail registration on the website Customer services

Co-branded e-mail (example: a restaurant recomends "Free O´clock"

Best days to send e-mail are Thursday or Friday

E-mail Marketing Welcome

All users will receive a

Welcome E-mail when

they register on Free O’Clock Website

inviting them for the

featured weekly event

E-mail Marketing Newsletter

Our newsletter will be based on a calendar of the most

popular events that matches

the user preferences

Blog

Benefits

Develop relationships with potencial and existing customers

Establish your business as a leader company

Connect people to your brand

Create opportunities for sharing content

Our customers can share their

experience when using Free O’Clock!

Website Design

Points for good web design

Images - Images are necessary for showing with colours what cannot be read in words.

Content - This is what customers and search engines are looking for - use it well.

Partnership - Compliment text with images or supplement images with text - these go a long way to helping your customers understand your website.

Update regularly - Dynamic Updates are necessary for any website's proper functioning.

Website Layout

Website Layout

SEO<!DOCTYPE html><html lang="en"><head><meta charset="utf-8">

<title>Plan you after work hours, there's life beyond the office.</title>

<meta name="description" content="Free O'Clock customises your after work calendar. Get to know the best new places and events without leaving your desk."/>

<meta name="keywords" content="lfree time, events during the week, London, restaurants, pubs, music, special offers and discounts, plan time, friends"/>

Website and App

O T

Mobile-friendly version and App for all devices

Waits for you in the pub!

Thank you, guys!