free-marketing-guide-for-printers (1)

FREE MARKETING GUIDEFORPRINTERS

Call +1-347-647-9799or visit www.designnbuy.com

FREE MARKETING GUIDE

Tip 1 SEO – Picking the right keywords

Tip 2 Structured website pages

Tip 3 Citations need to be in proper place

Tip 4 Get yourself reviewed by your customers

Tip 5 Start a blog

Tip 6 Attending Print Events and Conferences

Tip 7 Social Media

Tip 8 Discounts and Coupons

Tip 9 Newsletters and Email Marketing

Tip 10 Start a referral program

TABLE OF CONTENTS


Every business is more about marketing yourself in right space now and printing industry is no longer the exception. What if youhave built a website but no one is visiting it and placing orders from there. It’s an indication you need to start marketing your online business to get orders from there.

Here are some tips for online marketing which you can practice at your own to get maximum of your Web to Print website.

SEO – Picking the right keywords

As you are a local print service provider, it’s important to get more traffic on your website from local as well as potential audienceKeywords are terms or phrases with which people search for services on Google or other search engines.

For example, if you are signage printers in OHIO USA, chancesare people will search for you like “signage printers OHIO”. So think for terms or words, which people will use while searching you on internet.

One major tip heOne major tip here is to understand your customers better. If youwill be able to think like them while researching, you will crack the right keywords for your website.

Take a look at this article from HubSpot which gives you overviewof Paid and Free keyword research tools – Keyword Research Tools

signage printers OHIO

Signs, Banners, & Printing Columbus, OH | Sign Companyprosignstudio.com/Signs and Banners Columbus, Ohio:full service sign company serving New Albany, Westerville, Gahanna, Polaris, Dublin, Hilliard and the greater Columbus, ...

SignCity® | All Your Business Printing Needswww.signcityco.comSignCity® is the nation's leading sign and printing company offering superior quality ... (614) 486-6700You Send It for SignCity In Columbus Ohio YouTube for ...

Keywords

Results{


Structured website pages

Once you have all keywords you need to target, you can start focusing on building unique and structured pages on your existingwebsite. Remember to incorporate relevant keywords, title tags, Meta descriptions, heading in your website pages to enable search engines to catch them up when someone search with your targeted keywords. Let’s have a quick overview about title tagsand meta tags, H1, H2 and H3 heading format and how they are important for local SEO to improve your website ranking and search results –

Title tags are the first element in search results snippets that appear and shows what the page is about. It can be 70 words including space. Title tags should comprise of primary keywords and if possible it can be at start of the title tags to get more clicks from audience and improved rankings.

Search engines present results to users based on keywords they used for search, appropriate keyword density and relevancy of the same on your website

Tip - Make sure you use keywords in your title tags, Meta tags, heading and body text.Here’s a blog from SEOMoz on how a perfectly optimized website page will look like – A perfect optimized page

Page title

Page title in search

Meta Descripton

H2 Heading

H1 HeadingH1 HeadingH2 HeadingH3 Heading

H4 Heading

Title Tags

Meta descriptions, in layman language, are slightly descriptive form of what web page is all about. Meta descriptors turn up in search results below title tags and considered as really important in propensity to click by visitor or audience.

Meta Descriptions

Though these headings don’t play part in optimizing search engine but for structured website pages this is important. Moreover, this also makes people browsing through your website easy. When people found the title tag and heading phrases same, they can relate better and likely to pursue through website more.

H1, H2 and H3 Heading


Citations need to be in proper place

Let us help you in understanding what a citation means? Citations are basically online or offline platforms where name, address and a contact detail about your business is mentioned. It is not necessary that these web pages or offline mediums may have link to your website.

The best example of citation is Yellow pages or Europages listing where category wise business listing for local businesses have been listed. Citations become more important when it come to less competitive vendors like Painting services, Packaging services,Printing, Plumbing, Electricals etc

Citations aCitations are really helpful to strengthen local SEO since they provide more visibility and help search engines in extracting your business as a result of their trust based on repetitive citations in different places. Two things one needs to take care here are –

1. Where to get citations and

Local blogs and directories are one the best places to get your citations done. They can vary from city to city and can easily befind out using a simple google search. Mentions about business on such locally based blogs or directories are trusted by local seasearch engines and they generate results based on their relevancy.

Local business directories are also such places where search engines would crawl to get results for local business providers. Look for similar sites like – [https://www.ohiobiz.com/] for OHIO,USA. You can find out similar sites if you are staying at some other city or state.

Industry based blog or websites – There are some oorganizations or unions or any other associations working behind most of the industries. Try to get listed on such sites. It boosts confidence and trust and majorly, you get relevant audience out there.

2. Format of citations

Run a citation building campaign and make it proper and similar at each website, blog or directory. Frequent changes in address missed out details, wrong addresses, misplacing street and block addresses are noticed by search engines and they will not extract out proper results because of this.

Since you are a small or medium business based locally and targeting local people, NAP (Name, Address, and Phone Number) citations need to be in place for you. You can check your store listing on google store, google maps, business directory listings, printer diprinter directories and set up a standard format for all of them.

It’s mere obvious that you receive footfalls in your printing warehouse, store front from customers based locally and that’s why all your NAP should be in place. Here are top citation sources (city wise) in United States to help you where your printing business is more likely to be listed- Local Citations by City

Tip – Research for your competitors, where have they listed, categories they have used while listing andthen get started.

Name

Address

Phone number


Get yourself reviewed by your customers

Start a blog

Reviews really help you in serving two purposes- Local SEO improvement and Word-of-mouth marketing. Printing business are more of service based model rather than product based and experiences matter here.

If a customer who received good service from here will review you on business listings, it will be exemplar of outstanding services you provide to your customers. You can also use your reviews from customers in one or other form

Fresh and relevant content is the best way to get website onyour traffic on your website. You can produce in-house contentor you can start guest blog where bloggers can submit content relevant to your products and services.

Select topics like “10 tips to keep in mind while designing logo” or “How to choose relevant printing methods based on your rrequirements? Or any other topic which can be an answer to your customers search or relevant for your industry.

Tip – Try to accommodate your targeted keywords inyour blog post title. This will fetch them high rankingswhen customers search. You can try away with variety of content types – Video, Infographic, Tutorials and many more.

Tip – To ask for reviews from customers, build a call-to-action on your sales invoices, receipts (Offline and Online both). Give them direct link to your business listing to review you, ask them to review you while sending personalized e-mailers. Flaunt about previous reviews also by incorporating them in your websites, e-mailers and other point of contacts.

88% of consumers say they trust online reviews as much as personal recommendations

(vs. 79% in 2013) (Source- Brightlocal.com)


Attending Print Eventsand Conferences

Social Media

Printing service providers now have network and associations inevery city/town or local vicinity. They conduct various exhibitionsand events throughout the year to get in touch with like-minded people, share experiences and advancements in industry and moreover, increase business network.

Being in constant touch with these printing peers will surely makeyyou aware about industry updates and vice versa.

Tip- Don’t forget to exchange your business card during such events. It acts as offline call-to-action and people can access you easily with this.

Being online, you just can’t neglect maintaining social media presence of yours. Printing is both B2B and B2C facing business and thus, registering on social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Youtube and Google+ enable you to take your brands to customers worldwide.

Social media platforms now also offer advertising options for youYYou can decide to go for paid options based on your marketingbudget. But being active on these platforms can give you neverthought of results. You can place your offers, new product lines included, new customers added, new testimonials received, blogpost etc on your social media platforms to keep customers engage. One can also share informative posts or article related to your industry on social media accounts.

Tips – AccoTips – According to a article by CMO, the best time to publish on different social networking sites are different. Facebook – Thursday to Sunday (1 pm to 4pm), Twitter – Monday to Thursday (12 to 3pm and 5pm), LinkedIn – Tuesday and Thursday ( 5pm to 6pm). Include your social media buttons in your every touch points with customers.

This post by Print Group shows advantages of different social media platforms for Printing Service Providers – Social Media Presence.


Discounts and Coupons

Newsletters and Email Marketing

Discounts, offers and coupons are easy way to attract new customers and retain the older ones. Online printing business has more scope of extending discounts and offers to customers because of its online presence. Because of your web to print feature, you can offer online redeemable coupons, time and date based discounts, and group based discounts and many momany more.

Tip – Run discounts and offers during festival or holidays and keep them time bound to create sense of urgency for customersto act and shop. Offering discount on repeat purchases rather than first purchase will fetch you more repeat customers.

Newsletters and email marketing can really be helpful for you in getting new customers and maintaining touch with regular ones.Customers love to hear from you with personalized mailers delivered directly to their inbox. Design and keep delivering different types of emailers to help buyers’ move forward in their purchase journey and help them in taking decisions. You can design design your mailers focusing on cost/benefit analysis on using your services by them.

Emailer Marketing is considered as one of the effective way of lead generation and getting more customers and thus needs to be part of your Printing Business Marketing Plan.

For example- If you are printer who also provides Direct Mail Printing services or Variable Data Printing Services you can cross-sell your services based on value you are providing them for additional services. With a single stop solution for them, you can get mocan get more revenue from a single customer. Plan a newsletter highlighting your USPs and get more sales.

Tip – Newsletters and Email Marketing depends on database as well get good databse from outside andbuild one of your own by adding “Subscribe to Newsletter” call to action


Start a referral program

A good and satisfied customer is worth $10,000 of advertising andthey will surely refer you to other customers. And what if, they get something for this referral. You can start referral program with some commissions or points being earned by both the parties and then get more qualified customers.

Tip – Don’t forget to mention about your referral pprogram on all brand touch points (Website, Social Media, Email Signature, Receipts, Invoices, and Brochures etc.)

ABOUT AUTHOR

Abhishek Agarwal, Co-Author Abhishek works as CMO, Design'N'Buy and strategizes all marketing and branding needs of the brand. An IT graduate with flair in Marketing and Communications, Abhishek is handling the same for more than 8 years now. He has got unexemplar expertise in lead generation, defing marketing ideas for sales funnel and team handling.

Roma Maheshwari, Senior Marketing ExecutiveRoma is a post-graduate in Marketing with experience in Marketing Communications, Content Marketing, Social Media Marketing,Brand Management, Promotion Strategies and other verticals related to Marketing. She has worked on various assignments of Product Launch, Website Design and Development, BTL activities in domestic market, Corporate Communications in Clean Energyand Recruitment Industry. She is a part of Marketing team at Design’N’Buy and looks after all marketing needs and requirements for the brand.


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INDIABangaloreRicoh Business Zone,#99 & 100 Prestige Tower,Residency Road,Bangalore – 560025,Karnataka, INDIA

818, W Royal Lane,Apt #168, Irving,Texas 75039.+1-347-647-9799

USA

Sales: [email protected] Support: [email protected]

This little marketing guide is just compilation of few handy tips you can practice to keep your printingbusiness ahead of competition. Though theseare small tips, when put right they fetch good results. We welcome your tipsand success stories which include getting more sales or good profits for your store by practising such small but consistent efforts. For more such information, tips and guides, subscribe to our newsletter.

AN ENDING NOTE

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