Free falling towards a Content Strategy
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FREE FALLING TOWARDS A CONTENT STRATEGY Alan J. Porter lanjporter / @the contentpool
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Being tasked with developing an enterprise wide content strategy can be both an exhilarating and daunting experience. The same thing could be said about jumping out of a plane! Alan J. Porter, author of The Content Pool, uses the example of his own recent skydiving experience as a model for mapping your progress through the content strategy development process. The presentation will introduce and discuss seven stages of the content strategy journey and illustrate them with practical examples
Transcript of Free falling towards a Content Strategy
![Page 1: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/1.jpg)
FREE FALLING TOWARDS A CONTENT STRATEGY
Alan J. Porter
@alanjporter / @the contentpool
![Page 2: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/2.jpg)
27th April, 2013Above Waco, Texas
@alanjporter / @the contentpool
![Page 3: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/3.jpg)
Stage 1: ON THE PLANE
@alanjporter / @the contentpool
![Page 4: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/4.jpg)
@alanjporter / @the contentpool
Stage 2: ON THE EDGE
![Page 5: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/5.jpg)
Stage 3: THE FALL
@alanjporter / @the contentpool
![Page 6: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/6.jpg)
@alanjporter / @the contentpool
Stage 4: FREE FALL
![Page 7: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/7.jpg)
@alanjporter / @the contentpool
Stage 5: THE PARACHUTE DEPLOYS
![Page 8: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/8.jpg)
@alanjporter / @the contentpool
Stage 6: THE DESCENT
![Page 9: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/9.jpg)
@alanjporter / @the contentpool
Stage 7: THE LANDING
![Page 10: Free falling towards a Content Strategy](https://reader035.fdocuments.in/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/10.jpg)
WOULD YOU DO IT AGAIN?
@alanjporter / @the contentpool