Free and Nearly Free B2B Sales Tools
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Transcript of Free and Nearly Free B2B Sales Tools
@markeelliott [email protected] www.vapartners.ca
Presentation for
Free or Nearly Free Sales Tools
August 15, 2012
@markeelliott [email protected] www.vapartners.ca
Agenda• Introduction• CRM• Marketing Automation• Linkedin• Twitter• Social Media Tools• Skype• Web demos• Blog• Meeting Plan• Resources• Sales Peer2Peer
@markeelliott [email protected] www.vapartners.ca
Introduction
• Mark Elliott co-founder • VA Partners provides Part-time Sales and
Marketing• 15+ Years of Sales and Marketing• Worked with 50 clients over 5 years• Created a $600,000 annual annuity stream for a
finance company• Grew Financial client from 1 to 44 customers and
double revenue• Closed over $100,000 in sales directly from Social
Media Leads• Booked over 70 meetings using Social Media• Increased revenue for web based company by 50%
@markeelliott [email protected] www.vapartners.ca
Sales gets a bad reputation
@markeelliott [email protected] www.vapartners.ca
Sales CRM• Accounts• Contacts• Activities• Opportunities• Notes• Leads• Share information
@markeelliott [email protected] www.vapartners.ca
Marketing Automation• Newsletters• Marketing campaign• Analytics• Activity
@markeelliott [email protected] www.vapartners.ca
Linkedin• Connections• Status Updates• 2nd Connections• Groups
@markeelliott [email protected] www.vapartners.ca
• Research• Reinforce message• Connect with
customers, partners, prospects
@markeelliott [email protected] www.vapartners.ca
Social Media Tools• Search• Mutiple Views• Lists• Schedule Tweets
@markeelliott [email protected] www.vapartners.ca
Skype• Free Calls • Inexpensive long
distance• Connect to multiple
people• See when people are
available
@markeelliott [email protected] www.vapartners.ca
Web Demo• Presentations• Demos• Sharing documents
@markeelliott [email protected] www.vapartners.ca
Blog• Subject matter expert• Link is a good
document• Content for other
platforms• Linkedin
• Newsletter
• Drive more hits to your site
@markeelliott [email protected] www.vapartners.ca
Meeting Plan• Keeps the meeting on
track• Ensure you are moving
to the right goals and next steps
@markeelliott [email protected] www.vapartners.ca
Great Sales Resources
Entrepreneurs Tool Kit
Peer2Peer
Sales 2.0 Book
http://thesalesblog.com/
Linkedin Group
http://yoursalesplaybook.com
@markeelliott [email protected] www.vapartners.ca
Sales Peer2Peer• When• Frequency• Sales Topics
• International Sales
• Social Media for sales
• Hiring and Managing sales team
• Sales 101 Tips
• Sales Strategy
• Other topics