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Fred KilleenChief Technology Officer – IT, General Motors

¶ Population outside of North America and Europe: – 83% today– 88% in 2050

¶ In 2020, the middle class in developing nations will total 1.2B, more than the population of Europe and North America

¶ Chinese urbanization: 40% today, 73% by 2050¶ India urbanization: 33% today, 55% by 2050¶ 90% of all children under 15 live in developing countries¶ By 2020, China will be 35% of the global electric vehicle

market¶ Asia and Africa hold 80% of the worlds population, 51%

of the worlds GDP

The World is Changing …

Global Markets are Key to GM’s Success We design, build and sell globally

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GM China

GM and its partners produce vehicles in 31 countries

and we do business in 120 countries.

Globalization Requires Global TeamworkDesigning, building and selling globally, requires daily

collaboration of designers, product and manufacturing engineers, buyers,

logistics managers, … From Different Countries,

Languages, Cultures and Time Zones

With Joint Ventures

With Suppliers

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This Challenge is not Unique to GMTo effectively compete, global resources must be

leveraged and must effectively work together – the best

TEAM will win

How can technology aid collaboration between personnel globally to make better and faster decisions

that will reduce the vehicle development time and deliver a higher quality product?

Language

Time Zones

Culture

How Do We Solve This Problem?¶ Today's real time communication tools like IM,

video chat, web conferencing, ... help support discussion– But, they all require all participants to speak the same

language, be available at the same time and most times require use of the same tools.

– Current capabilities today are not a substitute for travel but global travel is inefficient and expensive.

¶ What are the alternatives? – Are there technologies (like Google Talk does for IM)

that can help transcend language barriers – through real time translation services?

– What role can real-time video play and what can be done to reduce the impact of latency and bandwidth consumption? Can this eliminate some component of travel.

– What technologies, tools and processes can be used to enable rich asynchronous communication to address time differences?

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Questions

Buick Regal, 2011