Frauen in der Social City!
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Transcript of Frauen in der Social City!
Frauenin der
Social City
Gesellschaftlicher Wandel
Mutter aller RevolutionenFreiheit Gleichheit Brüderlichkeit
Bubi-Kopf & Mini-Rock Trümmer-Frauen 68er Revolution Frauen-Power vs.
Frauen-Quote Bundeskanzlerin
The Presidents of Argentina, Brazil and Chile
today, and in the 70s
source: twitter: @MinaIlhan - 12.04.14 21:35
Technologischer Wandel
Konvergenz der DatenOpenData vs. NSA
Konvergenz der NetzeTelekom: Next Generation Networks = NGN
Konvergenz der GeräteWearables vs. Nest
Quelle: www.fotolia.de
Kultureller Wandel
Open, Social, Share !
source: opensocial.atlassian.net
Von Selfies bis Ich-Booster
Quelle: http://www.spiegel.de/schulspiegel/leben/facebook-instagram-jugendliche-ueber-selbstinszenierung-im-social-web-a-963258.html
How people use Social Communities
Quelle: http://m.entrepreneur.com/article/233184
Apps, SC and f-Commerce
Quelle:http://infographiclist.files.wordpress.com/2012/01/meettheconnectedconsumer_4f1466c6cb3d1.jpg http://infographiclist.files.wordpress.com/2013/10/a-visual-guide-to-how-consumers-use-mobile-phones_5065a5e326cbc.jpg
Das Weibliche Wesen
Frauen sind unterschiedlich! Frauen sind individuell! Frauen sind kommunikativer und kritischer. Frauen sind sozialer.
Frauen managen ein Familienunternehmen!
http://www.youtube.com/watch?v=24vgDovxJyo
Women on the move!
Frauen sind relevant! Frauen sind relevante Entscheidungsträger! Frauen machen mehr Umsatz!
Quelle: http://infographiclist.com/2012/04/25/gender-marketing-consumer-differences-between-the-sexes-infographic/
Spendings compared
Quelle: http://infographiclist.files.wordpress.com/2013/05/wonga-battle-of-the-sexes-by-mooquidcom_50b063d482951.png
New Sales Engagement
http://www.youtube.com/watch?v=HTOOctyxOLg
Source: http://infographiclist.files.wordpress.com/2013/10/how-technology-is-changing-whats-in-store-for-retail_51e9884dcd5f6.png
Source: http://infographiclist.files.wordpress.com/2012/07/1battleofthesexessocialweb.jpg
300 Social Communities
7x Social Networks (SN)
13x Professional SN
15x Recruiting SN
14x Photo Sharing SN
11x Video Sharing SN
8x Social Music SN
16x International SN
9x Social Commerce
8x Local-based AppsSource: overdriveinteractive.com/social-media-map
Source: http://www.dimelo.com/#digital-customer-engagement-inline
New Shopping Experience
Quelle: http://www.heise.de/newsticker/meldung/iBeacon-Testlauf-in-deutschen-McDonald-s-Filialen-2157567.html?wt_mc=rss.ho.beitrag.rdf
WTF is using Groupons?
Quelle: http://infographiclist.files.wordpress.com/2013/10/a-visual-guide-to-how-consumers-use-mobile-phones_5065a5e326cbc.jpg
The 'A'-Way to SUCCESS
(1)AWARE: what is the awareness of …
(2)ASSESS: what is my benchmark vs. competition
(3)ACQUIRE: where are we acquiring consumers?
(6)ADVOCACY: do our consumers recommend us?
(5)ACTIVITY: how active are our consumers?
(4)ACTIVATE: how many consumers consume?
AWARE & ASSESS: #FollowerPower
ACTIVATE your network
ACQUIRE Social Currency
Source: http://www.brandchannel.com/home/post/Kelloggs-Special-K-Tweet-Shop-092712.aspx
ACTIVATE & ACTIVITY &ACQUIRE