frank_hub_pres (CS5 FINAL)
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Transcript of frank_hub_pres (CS5 FINAL)
![Page 1: frank_hub_pres (CS5 FINAL)](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a86ca41a28abc71b8b4880/html5/thumbnails/1.jpg)
MARKETING?
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HOWDOWE...?
Get the most bang for our buck?
Budget accurately for our marketing?
Open a market that’s never existed?
“Growth hack” viral marketing and branding on a budget?
Identify new marketing platforms?
Get clients to come to us?
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Meaning. Not Money.
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MINIMUM VIABLE BRAND
What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
What distinguishes us : Our key differentiators
What we offer: Our overarching experience
What we say and show: Our logo, look, and lines (messaging)
*Credit Denise Lee Yohn // Harvard Business Review, Entrepreneur Magazine
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KNOW YOUR DRIVING FORCE
What we stand for: Our brand essence
What we believe in: Our defining values
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LISTEN What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
Get feedback from users. Get their permission.
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BUILD A TRIBE
What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
What distinguishes us: Our key differentiators
Let your users test things early and with each other.
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NAIL THE VOCABULARY
What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
What distinguishes us: Our key differentiators
What we offer: Our overarching experience
Empower your users to share with others.
Get others to get others’ permission.
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ITERATE & BUILD A SYSTEM
What we stand for: Our brand essence
What we believe in: Our defining values
What people we seek to engage: Our target audience(s)
What distinguishes us: Our key differentiators
What we offer: Our overarching experience
What we say and show: Our logo, look, and lines (messaging)
![Page 10: frank_hub_pres (CS5 FINAL)](https://reader034.fdocuments.in/reader034/viewer/2022042701/55a86ca41a28abc71b8b4880/html5/thumbnails/10.jpg)
TEAM Do your homework. Focus on the basics. Stay lean. Get some specialists.
Keep your tribe involved.
Keep your tribe happy.
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COMPETITION What’s everyone else doing? Ignore it. Build from within.
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HOW DO I KNOW IT’S WORKING?
Fewer, more passionate experiences.
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IT TAKES TIME & ATTENTION
Focus on momentum.
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BE AUTHENTIC
Give me meaning.
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READ THIS How To Win Friends & Influence People, Dale Carnegie
Tribes, Seth Godin
The Personal MBA, Josh Kaufman
The Power of Habit, Charles Duhigg
The Personal MBA Reading List
The Lean Startup, Eric Ries
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LET’S TALK Questions? Opinions?