Frankfinn S&D
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Transcript of Frankfinn S&D
Sales Manual
Vipul Brahmbhatt 10Pavit Gandhi 25
Dolly Marvania 44Jyoti Shau 73
Vivek Singh 101Amrita Narang (MMS) 34
Frankfinn-Institute of Air Hostess Training
•Frankfinn Aviation Services Pvt was Incorporated in January, 1993.
•5 Division of Frankfinn Aviation Services Pvt
•The only company operating all over India in this field with networks spread across 95 cities.
•International operation/presence.
•Frankfinn Group- Frankfinn Entertainment Company Pvt Ltd.
•BTEC (HNC) in Aviation, Hospitality & Travel Management-awarded by Edexcel, UK.
•The Limca Book of Records has the institute’s highest placements track record.**
• Vision: Our vision is to become one of the top five companies in
the Aviation and Entertainment Industries.
• Mission: To achieve this vision, the company is contemplating major
expansions and diversifications. We plan to start a regional airline by the name of ‘Air Frankfinn’.**
Associations and Tie Ups
•The most widely accepted Computerized Reservation System across the world.
•Exposure to a course in Automatic ticketing that includes issuance of Paper and Electronic tickets.
• ‘Preferred Recruitment Partner’ with ITQPL and IGAT for the cabin crew requirements in India.
• ITQPL- Frankfinn co-branded certificate.
• Awarded the BTEC HNC.
•English classes free of Cost using a highly effective English language association with BBC Active.
•BBC Active certificate awarded.
• Training on Fidelio-most widely accepted hotel reservation package in the world. • Essential for Front office operations in 5- star hotels across.**
Centers Across India
COURSES
Frankfinn Diploma in Aviation, Hospitality and Travel Management Duration: 1 year [Part time - 2 hours a day, 5 days a week]
DURATION1 Year
ELIGIBILITY Age: 17 to 24 years.12th pass and above, having a pleasing personality and good communication skills.The selection will be on the basis of personal interviews. **
Module
• Unit-1 [Self Development] • Unit-2 [Personal Grooming and Fitness] • Unit-3 [Effective Communication Skills] • Unit-4 [Introduction to Aviation]
• Unit-5 [The Air Travel Industry]**
Modules
• Unit-6 [Air Travel-Reservation and Ticketing] • Unit-7 [Hotel Management- Hospitality and Reservation]
• Unit-8 [Hotel Management - F&B Operation] • Unit-9 [Customer Relationship Management] • Unit-10 [Research Project]**
• Regsistration Fee: Rs. 5,000/-**(Includes Prospectus and Application Form)Course Fee: Rs. 1,42,000/-**
# Easy installment plan also available at a nominal cost.
** Any fee (Part / Full) once deposited shall not be refunded under any circumstances.
** Service tax and other levies are extra as applicable from time to time (Present rate is 10.3%)**
• DURATION9 Months
• FEE STRUCTURE:Regsistration Fee: Rs. 6,900/-**(Includes Prospectus and Application Form)Course Fee: Rs. 93,000/-**
• DURATION6 Months
• FEE STRUCTURERegistration Fee: Rs. 4,900/-**(Includes Brochure and Application Form)Course Fee: Rs. 70,000/-**
• DURATION4 Months
• FEE STRUCTURE Registration Fee: Rs. 5,000/-**(Includes Brochure and Application Form)Course Fee: Rs. 60,000/-**
Module
• Personal Grooming • Effective Communication Skills • Inter-Personal Skills • Team Building Skills • Aviation**
• First-Aid (By St.John's Ambulance) • Hospitality • Fidelio or Opera:
Fidelio or Opera is the most widely accepted hotel reservation package in the world. And Frankfinn is one of the few institutions that provide training on Fidelio.
• Customer Care • Interview Preparation**
Sales principles.
• Customer acquisition. • Delivery.
• Placements.**
Customer acquisition.
• Know your customer • Customer profile –
– School/ residential locality wise categorization– Grad /undergrad ratio– Local to outstation ratio . If outstation from
where.– Reason for joining frankfinn (internal survey)**
• Competition perspective • Name of players
– No. of centre’s – Size of centre – area – no. of students – ambience – faculty & counselor quality ( including identification of
good people) – unique selling proposition.
• BTL conducted & response from the same.**
Competition check.
• Dummy enquiry.• Talking to students of competitors.• Interviewing staff of competitors and extracting
information.**
Major players in the market.Degree / Course College / Institute Eligibility
Airhostess/ Flight Steward Training Course
Air Hostess Academy (AHA) 10+2
Airhostess/ Flight Steward Training Course
Aptima Air Hostess Academy. 10+2
Airhostess/ Flight Steward Training Course
Frankfinn Management Consultants (FMC).
10+2
Airhostess/ Flight Steward Training Course
Kingfisher Training Academy. 10+2
Airhostess/ Flight Steward Training Course
Flyers Inc. 10+2
Airhostess/ Flight Steward Training Course
Pacific Airways. 10+2
Airhostess/ Flight Steward Training Course
Free bird Aviation & Management services.
10+2
Airhostess/ Flight Steward Training Course
The british air-hostess academy. 10+2
Customer acquisition - Key Challenges.
• Team in place • Team motivation• Quality data collection • Arresting leakage at every step of customer
acquisition process.• Knowledge about industry**
• Smooth execution of BTL activities.• Internet enquiries. • Micro level monitoring. • Activity wise output analysis & corrective
measure.• Maximizing STP coverage & having first
mover advantage.**
Placements.
• Key parameters to track in placements –– Student data bank. – Industry connect. – Grooming. (company specific)**
Pre requisites of success
No. of schools & colleges in your territory.
No. of students studying in them.
Principals/ key influencers of these schools /colleges.
5 schools & colleges that gave you maximum admission last year.
No. of students who wrote 12th board exam from your state **
SEGMENTATION
Market size & potential
04/11/2023
TARGETTEDBY
IT Training Institutes
Multimedia & Animation Training Institutes
Hardware / Networking Institutes
Other career institutes
FRANKFINN WHAT IS OUR SHARE?
TARGETING
1 college – Arts – FY/SY/TY – 3 sections of 60 students each– Commerce - FY/SY/TY – 3 sections of 60 students each– Science - FY/SY/TY – 3 sections of 60 students each
Total no. of students in college – 3x60x3x3 – 1620
Total no. of colleges in the city – 30
Total potential of students in the city – 1620x30 = 48600**
POSITIONING
• It is a leading company in training and development - THE ONLY COMPANY OPERATING ALL OVER INDIA in this field, with the largest network of centers.**
Tele calling Imperatives
• Quality of telecallers – paramount importance …– do mock ..– Check for pleasantness in voice ..
• Pick people with multilingual skills taking into account predominant language spoken in area wherein calls are made
• Tele callers Ideally should be females • Focus on contacts made during a day and not
number of calls made.**
• Tele calling should focus on value add based call rather than a push call…
• Rotate Tele calling team every 7 days ( fatigue factor creeps in.
• Categorize calls made into red ,amber ,green • Random checks should be done by centre
head to check quality of calls. • Not more than 3 calls per person. **
• In case person gives date of reverting back ..made a note & update ..
• Fix an appointment within next 2 days …• Take more contact details at the time of first
calling ; so that you can contact with ease next time around ..
• In case of queries ..invite person over for detailed clarification**
Work culture
1. Encouraging
2. Pro-active
3. Employee welfare
4. 1st customer
Frankfinn 1st impression & Faq’s
Course available ?
What is the fees ?
Course duration ?
Job openings ?
Installment & loan facilities ?
Details ?