Realtime NY 11 | June 6, 2011 | New York

@realtimereportTheRealtimeReport.com

Realtime NY 11 | June 6, 2011 | New York

Demographics – Out. Realtime - In

How it works now:

Who do I think are my customers?

Who do I think I can reach?

The new way:

Measure and respond to customers during a period of maximum engagement.

Reach all of the addressable users in a way in which they’ll respond.

Realtime NY 11 | June 6, 2011 | New York

Social is Here to Stay, Hard to Win

• The old buying patterns give way to new buying patterns.

• There exist marginal opportunities where they didn’t before.

• The window for these opportunities is fleeting.

• You can leverage the network distribution for a series of successive strategic wins to position your brand, enter new markets, and push out your competition, but you have to do it right.

Realtime NY 11 | June 6, 2011 | New York

Make the Most of This Window

• Leverage tools to use the real-time window to your advantage.

• The sooner you do it, the more space you put in between you and your lagging competitors.

• Some of your competitors are already doing this, and it is working.

• One false move and you could burn down the house.

• Things that work are quickly adopted, condensing the window of effectiveness. You have to play hard to win.

Realtime NY 11 | June 6, 2011 | New York

Good News: You Are All Underpaid

• Dollars are shifting away from banners, print and possibly search.

• TV and Social work because of the broadcast novelty factor

• You are all instrumental in this shift that hasn’t happened since TV displaced the radio

• Your actions now will set the stage for your companies success

• You have the most return on the perception of your company, per dollars spent, anywhere in the organization!

Realtime NY 11 | June 6, 2011 | New York

Thank You!

Frank Speiser

CEO and Co-Founder

SocialFlow

http://www.socialflow.com/

@fspeiser