Frank & Oak - Social CRM Analysis

Tradi&onal and Social CRM analysis

Presented by: Jeremy O(o

Frank & Oak is an online menswear retailer and subscrip&on service startup offering members a limited monthly feed of clothing and accessories.

Founded: February 2012 Funding: $5m Headquarters: Montreal, QC

v  Ver&cal business strategy – design / create / sell

v  1.1 Million users

v  500% growth in the first two years

v  56% of company’s buyers are repeat customers who buy on average 6.6 &mes/year

v  20% of transac&ons comes through mobile who spend 60 percent more than desktop

v  35,000 orders/month

v  Young professional males v  Age 22 – 35 v  Technology v  Design v  No &me or desire to shop

v  Focus on simplicity v  Real, human v  Personaliza&on v Membership – HUNT CLUB v  Transparency v  Content driven v  Exclusivity

v  Value proposi&on v  Content, product & service v  Technology v  Customer service v  Conversion strategy v  Loyalty, incen&ves & rewards v  Partnership alignment v  Follow-‐up & feedback process v  Brand ambassadors

App / mobile

v Browsing v Purchasing v Geo-‐loca&on v Track &me of day v Track &me used v Track relevant content

magazine

v Facebook v Twiber v  Instagram v Pinterest v Google+ v Blog v Soundcloud

partnerships

Style recommenda&on engine

v Member’s style choices / preference v  Shopping history v  Content / product relevance v  Technology preferred v  Timing and geography v  Trends in home market v  Climate changes v  Reward meter v  Personal style boards (sharable) v  Drives new content

Frank & Oak is great (Canadian) example of a successful startup applying the right sCRM strategy with the right technology with the right product.

v  Cross-‐channel digital marke&ng strategy v  Compelling content & recommenda&on engine v Membership and reten&on program

Thank you

Frank & Oak - Social CRM Analysis

Data & Analytics

Transcript of Frank & Oak - Social CRM Analysis