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Rough Guides - City Branding

Rough Guides is a leading publisher of travel and reference

information known for its…‘tell it like it is’ attitude, accurate,

up-to-date content and informed contemporary writing. In the

summer of 1981 a small group of writers set about creating

their own guidebook series; a series that aimed to combine a

 journalistic approach to description with a practical approach to

travellers’ needs.

Specific Requirements

• A contemporary, modern/retro logo or logotype for your chosenRough Guide.

• A promotional brochure or magazine, (any size, colour and

format) incorporating a mission statement or proposition to form

part of the Rough Guide City Brand 2016.

• Double page spreads and content relating to sections within

the City or suggested top 5 or top 10 ‘must see destinations’ –

galleries, museums, walking tours, dining, attractions or similar

visitor information and destinations.

• Advertising and promotion: poster(s), billboard (digital or print)

postcards or flyers promoting your chosen City to accompany the

Rough Guide brochure.

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