Franchising New Zealand 2010

International Society of Franchising

(ISoF)

• Australia 22m people and 1100 franchise

systems

• China 1.3b people and around 1900 franchise

systems

• New Zealand 4m people and 420 franchise

systems

• Are all good business ideas suitable for

franchising?

• Is everybody suitable to be a franchisee?

• Can ideas and innovations from franchisees be

channeled for system wide benefit?

• What can franchisors do to strengthen their

systems?

Franchising New Zealand 2010

Sustainable Competitive Advantage

Depends on non tradable capabilities like:

• Passive knowledge management

• Creativity innovation talent

• Ethical standing

• Relationships and connections

Griffith University

Franchisors

What is in this for you?

• A powerful voice to Govt. so franchising gets the recognition it deserves

• Solid reliable information to underpin your strategic business decisions

• Knowledge of the actions people are taking to protect their businesses

• Understanding how to develop management capabilities

• Ability to benchmark

• Understanding new and emerging trends

Franchising New Zealand 2010