Franchising in Vietnam - VF Franchise...

Singapore Bangkok, Thailand Ho Chi Minh City, Vietnam

Franchising in Vietnam

Sean T. Ngo, MBA,

PMP®


About Us * Our Vision: Within the next five years, Vietnam

Franchises will be the leading, most trusted, and “Go-To” franchise and licensing consultant for Vietnam and Asia.

* Vietnam Franchises targets a select few concepts that are highly adaptable to Asia. These brands are selected due to their success internationally. They are recognized, proven brands with strong potential growth, and have sustainable competitive positions.


Why Us

* Uniquely experienced management team with both operational and development experience throughout Asia.

* We have over five decades of international experience in strategic business planning, franchising development and operations, business development, real estate, and project management. With offices at the center of South-East Asia, we are positioned to assist our clients enter the fastest growing emerging region in the world.

* Vietnam Franchises and Edwards Global Services exclusive partnership for key ASEAN markets.


Our Team Sean T. Ngo, MBA, PMP®

* Managing Director * SEA EGS Managing Director * Bi-lingual Vietnamese-American in Vietnam for 10 years * Developed and operated Carl’s Jr. in Vietnam * Over 20 years of franchising, project management, business

development, real estate, and finance experience * Previously worked for Microsoft, Coldwell Banker, Lockheed * MBA Adjunct Professor in Franchising, Entrepreneurship, Project

Management, Strategic Management * Speaker at franchising events organized by government and industry * Contributing Writer to Inside Retail Asia * MBA, University of San Francisco, USA * Certified Project Management Professional (PMP®)


Specializing in

1. Vietnam 2. Singapore 3. Indonesia 4. Malaysia 5. Thailand 6. Philippines 7. Myanmar 8. Cambodia 9. Laos 10. Brunei


Our Clients


Vietnam • Socialist Republic of Vietnam (SRV) • Centrally planned economy • Communist Party of Vietnam: Nguyen

Phu TRONG • Chief of state: President Truong Tan

SANG • Prime Minister: Nguyen Tan DUNG • The capital is Hanoi, the commercial

capital is Ho Chi Minh City or “Saigon” • Vietnam has the 3rd largest population

in ASEAN and ranked 14th in the world • Rural population accounts for 70%


• HCMC is estimated to have 10M+ people and Ha Noi 8M+ people

• Da Nang is estimated to be 1M+ people • Vietnam has 58 provinces, 5 municipalities

Source: Wikipedia

Largest Cities in Vietnam


• 0-14 yr: 24.3%

• 15-24 yr: 17.8%

• 25-54 yrs: 44.8%

• 55-64 yrs: 7.4%

• 65+ years : 5.6%

Source: CIA Factbook

Vietnam Population Pyramid

Median Age: 29.2 yrs


Vietnam Highlights • 93M people, growing 1.0% per year • Stable socio-political environment • High literacy rate of 93.4% • Poverty rate fell from 37.4% in 1998 to 9.9% in 2013 • GDP was US$171 billion in 2013 • GDP/capita is currently US$1,900 US$4,348 by 2021 • Labor force of 44 million (13th largest in the world) • In 2013 retail sales grew 12.6% to US$124.7 billion • Member of WTO (2007) • Expected member of Trans Pacific Partnership (TPP) in

2015


Vietnam GDP (2005 – 2014)

Source: World Bank


Real GDP Growth Rate (2000 – 2014)

Source: GSO


GDP per Capita USD (2000 - 2014)

Source: Ministry of Planning and Investment


Source: GSO

Registered FDI • Total registered FDI in 2013 was

USD21.6 billion • The processing industry has the

largest interest with over 70% of total registered FDI capital

• Investors from Asian countries continued to account for the major portion of new FDI in 2013

• Japan – 28% • Singapore – 22% • S. Korea – 21%


Franchise Highlights • There over 110 foreign brands per MOIT • Market leaders: KFC, Lotteria, Jollibee, Pizza Hut

– Lotteria has 200+ restaurants – KFC has 140 restaurants (19 cities & provinces) – Jollibee has 40+ restaurants – Pizza Hut has 29 dine-in, 5 delivery restaurants

• Newcomers: McDonald’s, Starbucks, Dunkin Donuts, Texas Chicken, Baskin Robbins, Dairy Queen

• Food consumption to grow 61.6% from 2012 – 2017 • Nearly 50% of household spending is on F&B • Vietnam has franchising laws


Vietnam Foodservice


Vietnam Retail Demand

Source: CBRE Vietnam


Asian Retailers’ Preference

Source: CBRE Research



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