Franchisee Explanation

7/29/2019 Franchisee Explanation

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A Showcase of

Crystal Beauty & Craftsmanship

COMPANY PROFILE

As a full service gifts and trophies brand, Crystal Mirage Pvt. Ltd., headquartered in India,Mumbai, is a recognized leader in providing its clients with customized products anddesigner high-quality corporate awards, plaques, trophies, and recognition awards madeout of crystal, metal, acrylic, polyresin and wood. With an established presence, we offerour wide range of clientele spanning from corporations, associations, and organizations toprofessional sports teams, golf country clubs, charities, and celebrity entertainment galaswith unique custom award-winning strategies for increasing employee productivity andcommemorating achievement through custom etched crystal, metal and acrylic recognitionawards and monogrammed gifts. Crystal Mirage Pvt. Ltd. is a recognized name, and our

fine awards are custom made to help your branding, your next recognition program orachievement event.Crystal Mirage a luxury brand name for the range of precision 2D and 3D laser engravingin crystals and is an Asian leader in corporate recognition awards and giftware. We providea broad array of engraved corporate awards, giftware and promotional products. CrystalMirage specializes in deep etched, 2D/3D/2.5D engraved, sandblasted Crystal awards,

Acrylic awards, Metal awards, Polyresin made corporate awards, Sporting Events, ScaleModels & Miniatures, Home Dcor, Figurines.

SOME OF OUR ESTEEMED CLIENTS

Abby Awards, Aditya Birla, Adlabs, Air India, Airtel, American Express Bank, AXIS Bank,Bank of Baroda, Castrol, Citi Bank, Deutsche Bank, Emmar, Essar, Etihad Airways, FamyCare, Fosters, HDFC Bank, HDIL, Hindustan, Coca Cola, HSBC Bank, HUL, HP, ICICIBank, Intelinet, INTEL, JCB, Jet Airways, Johnson & Johnson, JSW, Kingfisher, Kodak,Mahindra, McDonalds, MTS, NSE, ONGC, Patni Computers, Prism Cement, RelianceCommunications Ltd., RIL, Singapore Airlines, Star Plus, Tata Indicom, Tata Motors,Uniross, UPS, Vodafone, VSNL, Zee TV. Indian Defence: ADA, DRDO, Indian Air Force,Indian Army, Indian Navy, NDA. Spiritual Locations: Siddhi Vinayak Mandir, Akshardham Swaminarayan, ISKCON, Shirdi, Mahalaxmi Mandir; and many more

OUR VISION AND MISSION

Our companys core philosophy encourages success through recognition of achievementsin all facets of life whether its business or personal. We believe in an honest and openrelationship with our customers, and strive to serve each customer with products andservices suited to their needs. Quality, reliability and excellent customer service are thethree elements that have contributed to our success.


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WHAT MAKES CRYSTAL MIRAGE UNIQUE?

Crystal Mirage has created an exclusive custom awards division specifically cateredtowards marketing your branded identity and bringing your custom ideas to life. Mostcompanies within our industry spend too much time trying to copy us only to findthemselves diluting their own image. Our gifts and awards are created custom to your

wants and needs. With some of the worlds most innovative and imaginative in-houseartists and designers, the possibility of creating a custom recognition award is always areality. Our own in-house production capabilities allows us to create unique customdesigned and monogrammed acrylic, polyresin, metal and crystal awards, plaques, andgifts that will be recognized forever.We use patented laser technology to create stunning images deep inside beautiful opticalcrystal. We have already engraved and manufactured over a 1,00,000 image, logos, andscale models.

TECHNOLOGY

All German Machines Onlyavailable with us in India

Internal Laser Engraving

External Laser Engraving

Scanning: Personalized image for3D.

Cutting and Polishing

Buffing

Grinding

Moulding Machines

Milling Machine

Vertical Machining Center

Drilling Machine

Lathes

Sand Blasting Machine from USA

Glass Cutting Machine fromGermany

INDIAN MARKET

The market size of crystal and home gift products are in an emerging stage. Its onlybeen a decade that crystal products have been marketed and sold in India. Initially theywere imported from European countries.

The festival gifts market in India is estimated at around Rs. 500 Crores.

This year the corporate gift market in Asia is expected to be $1.2 billion

As per the market research the demand for crystal products in India is growing atan annual rate of 200%

We at Crystal Mirage viewed this growing market in crystals.

Excellent business and revenue earning opportunities are the key aspects of being aCrystal Mirage Franchisee.

Crystal Mirage Pvt. Ltd. Page 2 of 6


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WHO CAN BECOME A FRANCHISEE?

Any retailer firms like gift stores, photo studios, art galleries, automobile accessorydealer, pet stores, outlets at temples, event companies for promotional products, realestate companies for gifts to customers, and almost any one can become a franchisee.

NANO FRANCHISE PLAN MAINFRANCHISE PLAN

GOLD NANOFRANCHISE

PLATINUM NANOFRANCHISE

DIAMOND FRANCHISE

Plan Fee (OneTime)

5,000Plan Fee (OneTime)

15,000Plan Fee (OneTime)

100,000

Inventory withDiscount

25,000Inventory withDiscount

60,000Inventory withDiscount

300,000

TotalInvestment

30,000TotalInvestment

75,000TotalInvestment

400,000

DISCOUNT ON MRP DISCOUNT ON MRP DISCOUNT ON MRP

PersonalisedProducts

30.00%


35.00%


40.00%

SpiritualProducts

35.00%

SpiritualProducts

40.00%

SpiritualProducts

45.00%

SG Collection20.00

%SG Collection

25.00%

SG Collection 30.00%

BENEFITS TO THE FRANCHISEE

Highest gross returns on investments up to 81.82 % on Cost Price Margins

Attractive Point of Sale Materials

Speedy delivery of stocks No photographer or graphic artist required at your end

Dedicated support systems and customer services

Earn more than you invest

Minimum investments and maximum earnings

Good earnings through corporate business

Commitment to the Franchisee



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Crystal Mirage helps franchisees to develop specialized products that are ideallysuited for their intended customer base. Besides, you get

Companys Brand name

Goodwill

Technical and Functional know how Business Setup Procedures

POTENTIAL OPPORTUNITIES FOR THE FRANCHISEE

Gift, Specialty Retail, Direct Marketing, Malls and other Retail Locations

Holiday & Special Occasions

Gifts to Loved Ones & Memories

Lifes Special Events such as Weddings Family Reunions Baby first steps Family & Childrens Portraits Special Religious Occasions

Schools, Colleges, Universities, Tuition & Hobby Classes Graduations

Annual Functions & Reunions Sports mementos with school logos and 3-dimentional mascots Gift and book stores & Alumni associations FundRaising

Baby pictures

Pet stores, Dog and Horse shows

Art Galleries

Fund Raising

Luxury automobile accessory gifts

Automobile clubs

Sports trading card and collectables stores

Real Estate companies - gifts for customers

Company's that sell big ticket products - gifts for customers

Ad Specialty, promotional products and rewards



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Funeral Homes

Plus 100's of other ideas that are too numerous to list here.!

FREQUENTLY ASKED QUESTIONS REGARDING CRYSTAL MIRAGE FRANCHISE

The following questions and answers are designed to provide basic information aboutthe structure and costs of our franchise package and the support we offer you.

Q. What types of franchise options are available?A. There are three options. Firstly, there is our Full Retail System Plan called DiamondPlan which allows venturing our entire range of crystal and gift products. Under thisplan, the franchisee gets maximum and highest earning opportunities. Besides this,there are other two plans namely, Platinum Nano Franchise Plan and Gold NanoFranchise Plan.

Q. What will a franchise cost? (For figures refer the plan chart.)

A. The initial investment is basedon the plan the franchisee opts for. The Gold Plan hasan investment of Rs. 30,000/- only; The Platinum plan has an investment of Rs.75,000/- and The Diamond plan has an investment of Rs. 4 Lacs only.

Q. What is the Plan Fee?A. The Plan Fee is the License Fee paid by the Franchisee to the company. This fee isa one time payment and non refundable. The Plan Fee is the initial cost paid by theFranchisee to join the system. This needs to be paid to run the companys businessunder the brand name of the company and using the goodwill and technical know howof the company. On paying the Plan Fee, the Franchisee gets:

The right to use the companys system, including trade name, service marks and

trade dcor and operating system. Services to help acquire and develop franchisees location, including site

specifications, sources of demographic information, site approval andarchitectural assistance (only set of specifications could be provided for you tocustomize.)

Specifications of inventory, fixtures, furnishings, signs, and products required forFranchisees business.

A copy of the companys confidential franchise agreement.

Initial training for the Franchisee, or and sometimes the staff member

Information and assistance in marketing

Computer Slide Show / Presentations on a CD On-hand, Off-hand and Online assistance and support systems

Q. How do I obtain stocks of further materials and gift items?A. Total training is provided on these aspects prior the commencement of Franchiseesbusiness.

Q. Will I receive training from Crystal Mirage?

http://www.entrepreneur.com/franchises/franchiseexpertsarchive/article51174.htmlhttp://www.entrepreneur.com/franchises/franchiseexpertsarchive/article51174.html


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A. Yes,Training is provided at the Corporate Office at Mumbai.

Q. Do I receive on going assistance in my business?A. Yes. In addition to your training at our Corporate Office, on an on-going basismembers from the franchise support department will visit your site. You will also getonline and telephone support and advice.

Q. What form of continuing operational guidance will I receive?A. You will receive documents and slide shows on various products as guidelines,specifications for your interiors if required, artwork/s for your location sign board,artwork/s for hoarding / banner you wish to use for your local promotion, along withregular email and sms updates.

Q. What about marketing & advertising?A. Building recognition of Crystal Mirage brand and reputation is an essential andimportant ongoing objective. At the initial launch stage of your business Crystal Miragewill provide you with promotional materials as per the plan you select including point of

sale and promotional / marketing material for use in your store. Crystal Mirage can alsoprovide you with an advertising template or an artwork in soft copy format, press releasecopy and photographic images for you to initiate your own publicity at local level. On anongoing basis regional and national marketing / PR could be undertaken by thecompany through its National Marketing Plans.

Q. Will I receive any technical and upgrades in the future?A. Yes. You will receive regular updates and upgrades. You will also receive newschemes and offers as and when launched by the company. You will also be notified byemail or by phone call or by a latter in writing about new products launched,improvements and software upgrades, etc from time to time. Franchisees will be notified

of any ongoing improvements and will be given the opportunity to upgrade at cost price.

Q. What is the term of my franchise agreement?A. The initial term is 3 years. You may renew free of charge for an additional 3 yearterm at the then current agreement terms, subject to you having adhered to our generalterms and conditions as specified in the Franchise Agreement.

Q. How do I get started?A. Firstly, you will need to complete the Franchise Enquiry Form and submit it to us.Upon receipt of this information we will contact you to discuss your interest and supplyyou with information regarding the franchise.


Franchisee Explanation

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