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Franchise Project Chris Weigl Garret Young. Oklahoma City, OK Pop. 579,999 29 th Largest City in...
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Transcript of Franchise Project Chris Weigl Garret Young. Oklahoma City, OK Pop. 579,999 29 th Largest City in...
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Franchise ProjectChris Weigl
Garret Young
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Oklahoma City, OK Pop. 579,999 29th Largest City in the U.S History of Professional Sports Teams Thriving Decent soccer fan base in Metro and surrounding
areas Culture- Oklahomans have proven that they support
and stand behind their own Will play in Western Conference and be 20th team in
MLS and 10th in Conference
Where?
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Benefits Financial Create more jobs Adds diversity to the city Another way to put Oklahoma on the map
Competitors Collegiate sports OSU, Tulsa, OU etc. Other professional sports
Thunder, Barons, Redhawks
Benefits/Competitors
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Strength Decent sized pop. History of franchises succeeding Decent soccer fan base
Weakness Texas Southwest- football and baseball country Travel time for Tulsa area Other sports
Opportunities Growing fan base New revenue streams
Threats Other teams in the Midwest Collegiate sports Other professional sports Will it work?
SWOT Analysis
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Named after Oklahoma’s state bird Scissor Tailed Flycatcher
Bird originated from the Latin word Muscivora “devour”
Represents swift and aggressive attackers
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Blue is the Primary color represents the horizon line of the
Midwest plains Paired with red to represents the
color of Oklahoma clay Use of orange to satisfy ALL
Oklahomans
Colors
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OKC Flyers
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Silver Shield Symbolize strength
Stylized Figure of the Scissor Tail Flycatcher
Blue banner displaying the team name Clean, Sleek, Vibrant
Logo
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Jerseys
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Flyer FC soccer stadium will initially hold 7,000 and will expand to 20,000.
This soccer stadium will be built in brick town The expansion of brick town will help with the
popularity of the Flyer stadium.
Gives the community more activities to take part in
OKC Flyer Arena
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Temporarily the OKC Flyers will play their regular season games and playoff games at Pribil Stadium on the campus of Bishop McGuiness Catholic High School.
Dec of 2014 the new stadium should be complete.
Stadium
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Target Markets Ethnic audiences male and females (20 yrs-30 yrs) Middle class families
Looking for the “thing to do” or an inexpensive weekend outing.
OKC Flyers will reach these markets by selling the spirit of the team and the city through the sport of soccer.
Marketing
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OKC Flyers will be marketed as the next BIG thing in the Oklahoma soccer community OKC Flyer reps will go to every big high school and
college soccer games and give away free items and solicit information.
PriceVsExperience Great experience for extremely low price. Low priced season tickets (VIP seating)
Selling the Spirit
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OKC Flyer Apparel Jerseys, Scarves, Socks, Hats, etc..
Social Media Twitter, Facebook page, Instagram Official OKC Flyer website
OKC Flyer Reps Marketing team that will be at every major event in
Oklahoma and Kansas.
Awareness
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What Kind of Fan Are You?
Price What do you receive?
Extreme Fan $100 T-shirt, scarf or Flag, Body Shop, and Noise Maker
Avid Fan $75 T-shirt, Scarf or Flag, Body Shop (option)
First-Timer $50 T-shirt, Scarf or Noise Maker
Fan Celebration Packs• The celebration packages allows the
OKC Flyer fans to get involved in the game.
• Gives the fans a way to become a part of the culture of soccer.
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The maximum budget charge for a single player is $368,750.
Players occupying roster spots 1-24 will earn at least $46,500 in 2013
Players occupying roster spots 25-30 will earn at least $35,125 in 2013
Our total budget for player salaries would be around 1.8 Million
Budget
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Revenue stream would come from TV contracts with ESPN and Fox Sports
Most of the revenue will come from Sponsors and Ticket Sales.
According to Forbes, around 90 percent of revenue for other MLS franchises comes from in-stadium revenue streams like tickets, sponsorships, luxury seating and non-MLS events
Budget
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Sales
Ticket SalesSponorshipTV RevenueNon-MLS Events
Revenue
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Our objective for Attendance is to have an average of 18,000 fans per game
We will strive to have a revenue stream close to 18 million over the next three to five years
Our goal is to be considered an up-and-coming, exciting and young MLS franchise like the Oklahoma City Thunder is considered in the NBA
Objectives