Franchise Information Kit

Franchise Information

Kit


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WHY THE SPORTING GLOBE? The Sporting Globe Bar & Grill® is a hospitality and sports entertainment brand with a mission to be Australia’s most loved sports bar and grill. Offering quality casual food and a large range of beers in a welcoming atmosphere with the ultimate state-of-the-art sports fit out, The Sporting Globe is a great place to eat, drink and catch a game.

The business has been recognised as a leader in venue sporting entertainment by the Victorian Australian Hotels Association and Fox Sports, being twice voted back-to-back as the Best Sporting Entertainment Venue.

The Sporting Globe business has been designed with distinct branding, product specialization, and operating systems to allow it to become a successful franchise. The business has a central support team and structure that provides training, operating systems, assessment, marketing support, loyalty club system, menu design and development, management accounting and reporting, payroll execution, supplier procurement, fit out design and development assistance and much more.

This model offers people who aspire to own their own venue many competitive advantages over an independent operator especially the ability to stay focused on what matters most – the customer.


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THE BOARDJAMES SINCLAIR B.COM.

Executive Director of The Sporting Globe and responsible for business development, marketing, finance, and administration. Has extensive management experience in retail and hospitality as well as finance background working with Deloitte Touche Tohmatsu in Melbourne, Thompson Financial in London, and Weatherbeeta in New York.

BRAD HARRIS B.DES(COMMDES)

Operations Director of The Sporting Globe and responsible for systems and operations across group. Has vast management experience in hospitality venues including Boost Juice Bars, The Globletrotter Bar London, Turf Bar & Restaurant Queens St, Bear Brass Southbank, and The Sporting Globe venues.

GEOFF SINCLAIR Board member of The Sporting Globe. Co-founder of Horseland, the world’s largest equestrian retailer. CEO San Churro, chocolateria chain with over 40 stores nationally. He is highly knowledgeable in people management, marketing, distribution and general retail matters.

GEOFF HARRIS Board member of The Sporting Globe. Co-founder of Flight Centre Ltd, international travel leader with over 1500 stores. Past director and shareholder of Boost Juice, Australia’s largest juice retailer. Vice President of Hawthorn Football Club. He has a remarkable understanding of marketing and business systems.


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EST. 2009The business was established in 2009 with a love of beer, wings and sport shared by James Sinclair and Brad Harris. James was living in the USA when he phoned best mate Brad to tell him about a business model ingrained in America; sports bars and grills. It seemed like a perfect fit for the Australian market with sport, food and drinks all in a “modern casual” environment. A plan to bring the contemporary sports bar to Australia was born and the first venue opened in Geelong, Victoria in early 2010.

The team worked hard to win customers by delivering exceptional service with a customer first culture, strong promotion of sporting events, serving good value and quality branded products, and offering a strong club loyalty program. The venue in Geelong incorporating bar, restaurant & function areas proved an instant hit with locals.

BUILDING A FRANCHISEThe love of beer, wings and sport continued as The Sporting Globe brand expanded with company venues at Fountain Gate in 2012 and Moonee Ponds in 2013. A Richmond venue was opened as a franchise in 2014 with franchisee’s Kelvin Moore and Sean Kagan. Kelvin was looking for new opportunities after finishing a ten year career playing AFL with Richmond Football Club.

“The Sporting Globe has a great business model and provides fantastic administrative support, which made my

decision to become a franchisee easy” - Kelvin Moore

The franchise continues to grow as we look for new sites and franchise partners both within Victoria and beyond.


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INVESTING IN THE BRANDThe Sporting Globe Bar & Grill® brand is synonymous with great casual food and sport. The brand is vogue and fashionable and represents a safe and friendly atmosphere for all, offering great quality products and consistently delivering the ultimate functional sports viewing amenity.

Our brand is much loved by our customers as a favourite meeting place, bringing people together to watch, listen, eat, drink, and be entertained. The Sporting Globe is causal, yet stylish and has mass appeal in the market place. The brand delivers and maintains an exciting online presence that is informative but also an important extension of the brands persona.

Each venue attracts a broad demographic of customers, including couples, groups of friends, families, sporting clubs, business people and large events or functions. All our venues are well branded, clean, and safe with staff and management committed to ensuring everyone feels welcome.


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ONGOING SUPPORT & SERVICES PROVIDEDThese services are provided by the Sporting Globe Bar & Grill Pty Ltd under the franchise relationship:

ESTABLISHMENT SUPPORT » Site selection support » Venue design support » Development support » Opening marketing support » Extensive 6 week franchise training

OPERATING SUPPORT » Trade using our strong brand and Trademark logo The Sporting Globe Bar & Grill®

» Receive initial and ongoing management training and support » Have access to staff training resources » Proven systems and procedures in our Operations manual » Transact efficiently with our Point of Sale system and support » Support visitations and operational assessments » Supplier procurement » Ongoing product development

MARKETING » Ongoing marketing support through social media, graphic design, promotions, venue activations, campaign execution, major events and more

» Use of loyalty club system » Menu design and development

MANAGEMENT ACCOUNTING » Management accounting and administrative support » Payroll execution » Management reporting


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AVAILABLE LOCATIONS At the time you submit your Application Form, it is likely that opportunities exist for both existing sites and new sites throughout Australia. We never compromise on the quality of the sites we secure, just as we never compromise on the quality of people we select to become our Partners.Generally there are three options for site selection:

» You may be granted the opportunity to franchise a site we have already secured

» You may be granted the opportunity to franchise an exisiting venue » You may nominate a particluar area on your Application Form or during

the Franchise Recruitment process.

Enquire today to discuss all of the areas in more detail.

FRANCHISE RECRUITMENT TIMINGEach applicant will firstly need to satisfy all the requirements and steps set out in The Sporting Globe’s Franchise Process below. On average this process can take between 6-10 weeks to complete. Following this, the timing of your venue opening is completely dependent on handover and the lease commencement date outlined in the lease.

If purchasing a new ‘greenfield’ site, our Leasing Department negotiates all of the commercial terms of the lease, including the handover date. We nominate a date suitable to you, to the landlord and to The Sporting Globe. When buying an existing business, your franchise recruitment consultant will nominate a settlement date that is suitable for you, the vendor and the team dedicated to supporting you.


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PREVIOUS BUSINESS OWNERSHIPPrevious business ownership or experience is not required to own a TSG franchise or is it imperative to the selection process, however it would be well regarded. Our training program will teach you our operating systems and procedures to manage your business.

TRAININGThe Sporting Globe offers our partners a comprehensive training program. Our extensive 6 week training program is designed to cover all facets of running a TSG Franchise including:

» Company culture » Essential procedures and policies » Modular training in business roles, systems and products » Management training including venue staffing, functions, local area

marketing, stock control and financial management

Our training team will also assist with the opening of your venue.

WORKING IN THE VENUEIt is a requirement of the The Sporting Globe, that all franchisees work in the venue. We believe that commiting yourself to master every aspect of the business will deliver you the best results. For these reasons, all our partners are required to work full time in-venue for a minimum of the first 12 months of operation.


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FRANCHISE PROCESS STEP 1 CONTACT USContact us with your basic details and your location and receive a response from our Franchise Manager. You can conact us online via our franchise page or call us on the below details.

STEP 2 ENQUIRY FORMCandidate to provide basic information via The Sporting Globe - Franchise Enquiry Form. This also requires you to sign a confidentiality agreement with a non-complete clause before progressing further in the application process.

STEP 3 FIRST INTERVIEWThe first face to face interview is between the candidate and The Sporting Globe - Franchise Manager in Melbourne.

STEP 4 FINANCIAL REVIEWThe Sporting Globe will supply you with confidential financial information for review with your accountant. From this you are to prepare a best and worst case financial projection of your potential franchise. We will also provide a template disclosure document and franchise agreement to review with your legal advisor.

STEP 5 VENUE VISITATION The venue visit shows the business in action whilst also displaying the work environment.

STEP 6 FINAL INTERVIEW & APPROVED APPLICANT STATUSThe final interview should take place when the candidate feels 100% confident about joining us. Final approval is then granted by the Directors and other key executives giving you approved applicant status.

STEP 7 INTENT TO FRANCHISE & DEPOSITParties are to sign an intention to franchise and a deposit of $20,000 is paid to progress and prepare a disclosure statement.

STEP 8 PROVISION OF FORMAL FRANCHISE DISCLOSURE STATEMENT At this point the candidate will receive formal disclosure of business information including the establishment and operating costs.

STEP 9 FORMAL RECRUITMENTFranchise Agreement is executed and training commences with The Sporting Globe’s appropriate managers.

CONTACT USFor any further questions that are not covered in this Franchise Information Pack, please contact our Franchise Manager. The Sporting GlobeLevel 2, Suite 207, 120 Bay St Port Melbourne VIC 3207 Australia

P: +61 3 9645 4798 F: +61 3 9646 6939E: [email protected]: www.sportingglobe.com.au

Franchise Information Kit

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