Franchise Expo West Promotional Opportunities PROMOTIONAL OPPORTUNITIES. FranchiseExpoWest.com....

NOVEMBER 2 - 4, 2

017 LOS A

NGELES CONVENTIO

N CENTER

2017 PROMOTIO

NAL OPPORTUNIT

IES

FranchiseExpoWest.com#FranWest

INCREASE

VISIBILITY

& Drive Sales!

FranchiseExpoWest.com2017 PROMOTIONAL OPPORTUNITIES

Wouldn’t you like to accelerate your sales process and

lower your cost per lead by increasing your brand’s

visibility to highly qualified and motivated prospects?

To help you achieve your goals, we are offering creative and effective

marketing opportunities that enable you to improve your chances to meet

with qualified candidates — and more of them — face-to-face!

The opportunities outlined allow you to take your brand to the next level.

Choose from digital and print marketing, to onsite promotion and advertising,

prior to the start of the Expo. These programs are designed to reinforce your

message and expand your footprint to highly qualified, highly motivated

prospects. Take advantage of the variety of ways to keep your brand front

and center at Franchise Expo West.

LEARN MORE ABOUT HOW YOU CAN MAXIMIZE YOUR

VISIBILITY AT FRANCHISE EXPO WEST 2017.

For more information, please email [email protected] and your sales

representative will be happy to engage with you on how to maximize your

presence and success at Franchise Expo West.


DIGITAL MARKETING

ONLINE REGISTRATION & EMAIL REMINDER

Introduce your brand to every registered visitor with this high profile

sponsorship. Your banner ad with a link to your website will be prominently

positioned and seen in each step of the registration process, included on the

visitor email confirmation and on the reminder eBadge email sent out days

prior to the show. This is a great way to deliver your message to the most

serious visitors to Franchise Expo West.

PRE & POST-SHOWNEWSLETTER SPONSORSHIPS

Your message can be delivered to pre-registered and

prospective attendees prior to the show. You supply us

with a 600 x 90 banner ad and a 25-50 word description,

and we’ll add a link to contact you directly! To maximize

the impact of your message, we limit this program to 2

Category Exclusive sponsors per newsletter.

VISITOR ADVANCED REGISTRATION eBADGE EMAIL SPONSORSHIP

Franchise Expo West sends an e-Mail to all pre-registered attendees 2 days

prior to the event with their eBadge confirmation. You supply banner artwork,

and we’ll add a link to contact you directly!


PRINT MARKETING

ATTENDEE BROCHURE ADVERTISING

Advertising in this brochure ensures your message will be seen by thousands

of qualified candidates months before the doors of the exhibit hall open.

POST-IT TAB ON EVENT GUIDE

Put your message right on top with a “Post-It” note stuck to the front cover of

the Event Guide. The size is 3”x3” and you provide the high-resolution artwork.

EVENT GUIDE ADVERTISING

This Event Guide is the only official program and

exhibit guide to Franchise Expo West. The guide will

be distributed to every visitor at the expo.

SOLD!

SOLD!

BOOKMARK IN EVENT GUIDE

This double sided gloss printed bookmark helps attendees find your business

AND keep their place in the Show Directory. You provide your high resolution

message and artwork.

VISITOR ADVANCE REGISTRATION POSTCARD

Get your message out 2 weeks prior to the show by providing us with a

postcard that will get into the mailbox of all of our pre-registered attendees.

This is also available as a post-show direct mail engagement opportunity.


ON-SITE MARKETING

GLASS CLINGS - WINDOWS

Greet all attendees with your logo and booth number

on the windows upon entry and exit from the Main Hall.

GLASS CLINGS - ESCALATORS

Greet all attendees with your logo and booth number

on the escalator as attendees ride to and from the

Expo Hall.

ESCALATOR RUNNER

Imagine a 28’ banner in between up and down

escalators for every visitor attending the conference

program over the three days of the event. You’ll get

them coming and going as they learn more about

the benefits of franchising.

ESCALATOR FLOOR GRAPHICS

A huge 11’ x 6’ floor graphic will be seen from

registration. But more importantly, every person

attending the conference program about the benefits

of franchising, how to finance their new venture, and

so much more will have to walk right by your message


ON-SITE MARKETING

BANNER SIGNAGE – MULTIPLE LOCATIONS

You will have instant visibility as visitors enter the

convention center and walk through the “Hall of

Franchising” as they move towards Franchise Expo

West registration. Your logo, message, and booth

number will be prominently displayed. This is a bold

call to action sure to resonate with your prospects!

ENTRANCE UNIT ADVERTISING

Every brand wants to make a splash as visitors enter

the expo floor. There’s no better way to be top of

mind than this billboard opportunity right at the show

entrance. Pump up your development efforts with a

great call to action along with your booth location –

this billboard has high visibility and you can use it as

another opportunity to drive traffic right to your booth.

FOOTPRINTS RIGHT TO YOUR BOOTH

Each footprint has your logo and booth number!

Exhibitor provides artwork and we produce & install

the footprints at the show.


ON-SITE MARKETING

AISLE SIGN SPONSORSHIPS

Your logo, message, and booth number on a 6’ x 3’

sign hanging from the Aisle Signs. Your prospects

will have no trouble finding you when they see your

logo overhead.

BADGE HOLDER INSERTS

Watch as every attendee and exhibitor promotes your

brand and booth number as they walk the show floor.

Your message will be in every badge holder and visible

to everyone at the show. This is a great way to drive

traffic to your booth.

LANYARD SPONSOR

Your company name will be seen throughout the show

when you sponsor the badge lanyards. These branded

lanyards are given to every visitor and exhibitor at

registration and used to hold their badge. It’s a walking

advertisement for your company that will be seen in

every aisle, every booth and throughout the show.

SOLD!

SOLD!


ON-SITE MARKETING

BILLBOARD ADVERTISING

Watch visitors as they stop to read your Billboard

located in the Lobby outside the Exhibit Hall. These

2-sided meter boards (3’ x 8’) will catch the attention of

every visitor and exhibitor as they enter and leave the

show floor. Use this innovative marketing medium to

increase your branding and drive traffic to your booth.

You supply the design and we create the Billboard.

You can even include photos.

COLUMN WRAPS

Pump up your message with a graphic wrap! Every

attendee will see your brand message as they

approach the expo floor. These massive columns with

your graphics are the ideal way to attract qualified

candidates to your booth!

EXPO FLOOR GRAPHICS

Get on the path to brand visibility with these great

30”x30” floor graphics. There are a multitude of

locations on the show floor to lay these customized

floor graphics as booth locators, directionals, and

simply reminding show visitors to stop by and visit

with your team.


ON-SITE MARKETING

LOBBY FLOOR DECALS

5’ x 5’ floor decals will be placed at the entrance to the

show. This is a great way to familiarize expo attendees

with your brand!

OFFICIAL VISITOR SHOW BAG

See your brand coming and going. Take advantage

of one of the most visible sponsorships: the Official

Franchise Expo West Show Bag. Visitors walk the floor,

attend seminars and visit other booths with your logo

and message for everyone to see. The best part? Visitors

collect information at the expo and take the bag home.

As an added bonus: Show Bag sponsors get an insert into

the bag, making the sponsorship even more valuable.

VISITOR SHOW BAG INSERT

Promote your company in every Show Bag provided

to every visitor at the show. You can include a flyer,

brochure or promotional item that will catch the attention

of every visitor. Plus you get two for one: visitors will

see it when they open their bag at the show and when

they go through their bag after they leave. What a great

way to increase your ROI for the show.(Insert provided by sponsor; Limit 1 insert per sponsor)


ON-SITE MARKETING

RESTROOM MIRROR GRAPHICS

We all know the one place we all need to go - so why

not deliver your message to show attendees in the

restrooms! These 30” x 30” clings stick right on the

mirror so there’s no chance your message will be missed!

VEHICLES IN LOBBYONLY 2 LOCATIONS AVAILABLE

Your car wi l l be posit ioned in a strategic location

in the West Hal l Lobby. Make sure everyone

knows your concept is ready for expansion with

this great promotion.

EXPO FLOOR INFLATABLE

Show off your brand – in a Big & Bold way! This promotion

gives your business a virtual second location on the

show floor. Grab everyone’s attention with a message

that drives traffic!

LOBBY INFLATABLE

Get into expo attendees’ line of sight. Rise above your competitors in an

unmistakable location via an inflatable message outside of the expo floor.

Grab everyone’s attention with an inflatable message in the lobby that drives

traffic to your booth.


SUPPLIERS ONLY

CONTINENTAL BREAKFAST

Greet decision makers from exhibiting franchises by sponsoring the Exhibitor

Breakfast. Located in the Supplier Section at the show. Sponsors will benefit

from their logo and booth number on the breakfast invitations and on signage

at the breakfast and at the entrance to the exhibit hall.

EXHIBITOR LOUNGE CO-SPONSOR

All exhibitors need a break away from their booths during the show day. Key

franchise personnel will thank you for providing them with coffee, tea, soft

drinks, snacks and a comfortable place to rest between conversations with

visitors. Your logo will appear on signage as your prospective customers

take a well-earned rest.

PRE-SHOW EXHIBITOR NEWSLETTER SPONSORSHIP

New features, schedule changes, shipping deadlines, marketing opportunities

and other vital details ensure that this is read and circulated among exhibiting

franchises. Your logo, link and message will be read.

EXHIBITOR RECEPTION

As a sponsor, your logo will be on the Invitation, signage, and video monitors

so your customers and prospects know whom to thank for a wonderful evening.


SUPPLIERS ONLY

PUBLICATION BIN DISTRIBUTION

Display your magazines right at the front entrance of

the show for everyone to pick up. Bins will be refilled

constantly throughout the event.

EXHIBITOR eBADGE EMAIL

Place your brand and message front and center in e-mails sent to all pre-

registered exhibitors 3 days prior to the event with their badge confirmation.

You supply a 780x92 banner and link to the website of your choice, and we

prominently place your artwork for all exhibitors to see.

LEARN MORE ABOUT HOW YOU CAN MAXIMIZE YOUR

VISIBILITY AT FRANCHISE EXPO WEST 2017.

For more information, please email [email protected] and your sales

representative will be happy to engage with you on how to maximize your

presence and success at Franchise Expo West.


ADVERTISING RATES

FOR ADDITIONAL INFO OR QUESTIONS, PLEASE CONTACT:Katharine Rosalen at 201.881.1666 or [email protected]

AD SPECSBook Trim Size: 5.375” x 8.375”

Full Page: • Full Bleed: 5.75” x 8.75”• Live Area: 4.5” x 7.5”

Half Page Horizontal: 4.5” x 3.625”Half Page Vertical: 2.15” x 7.5”Quarter Page: 2.15” x 3.625”

Please note: Ads not submitted in thecorrect spec size will be returned.

FILE FORMATArt files should be sent at 300dpi in the following formats:

• TIF • PDF • EPS • JPG

Files must be saved in Grayscale or CMYK. Spot colors will be converted to CMYK. We cannot accept RGB files.

For information on submitting your file, please contact Rebecca McLouth at 201.881.1610 or [email protected]

NOVEMBER 2 - 4, 2017 LOS ANGELES

CONVENTION CENTER

ADVERTISING DEADLINE September 15, 2017

(Artwork must be camera ready

- no production work)

Take advantage of this special

directory advertising to help

increase your brand’s exposure:

• Reinforce awareness to

our expo visitors

• Increase traffic to your booth

The Franchise Expo West Event Guide is the

official program and exhibit guide that is

distributed to every visitor at the expo. This

key guide includes all essential information:

exhibitor listings, informative editorials,

expo floor plan, and seminar and workshop

highlights. The Directory is viewed extensively

by visitors during and after the show.

AD SIZE

FULL PAGE

HALF PAGE

QUARTER PAGE

QUARTER PAGEadjacent to Directory Listing or

Product Category Listing (B/W only)

LOGO by Directory Listing

INSIDE FRONT COVER

INSIDE BACK COVER

BACK COVER

BOOKMARK

TAB-ON COVER AD

ADDENDUM (B/W only)

SOLD!

Franchise Expo West Promotional Opportunities PROMOTIONAL OPPORTUNITIES. FranchiseExpoWest.com....

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