Franchise Brand Guidelines Vietnamese

7/26/2019 Franchise Brand Guidelines Vietnamese

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TI LIUHNGDN:s dnglogo vcc sn phm lin quanThng 9 - 2010


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Li ni uD n Alive and Thrive xin trn trng ghi nhn nhng s h tr c bit qu bu cat Vin Dinh Dng quc gia Vit Nam, S Y t cc tnh thnh ng gp kin vnhn xt cho ti liu ny. Nhng ng gp gip chng ti c th hon chnhc b nhn din thng hiu Mt Tri B Th cng nh quyn sch hng dnny. Chng ti cng xin gi li cm n trn trng ti V bo v sc khe b m v Trem, B Y t thng xuyn ng vin v hng dn d n.

Chng ti xin gi li cm n su sc n nhng i biu tham gia cc hi tho xydng k hoch chi t ti cc tnh ng gp nhng tng ban u quan trnggip chng ti pht trin b nhn din thng hiu. Chnh nhng tng sng to v

long nhit huyt ca Qu v gip chng ti quyt tm pht trin thng hiu MTri B Th.

Chng ti mun gi li cm n n cc b m, nhng ngi b, nhng ng b v ccnhn vin y t ti nhiu a phng trong c nc dnh thi gian chia s nhngsuy ngh, nhng phn hi chn thnh i vi nhng bn thit k ban u ca b nhndin thng hiu. Chng ti ng thi cng t lng bit n i vi s gip cachnh quyn a phng v nhm trin khai d n gip trong vic t chc victh nghim thng hiu ca m hnh nhng quyn Mt Tri B Th.

Cui cng, chng ti xin trn trng cm n ti n v t vn thit k, cng ty

Luckhouse thc hin thnh cng vic pht trin b nhn din thng hiu chom hnh nhng quyn v n cc thnh vin ca d n A&T ti Vit Nam cng nhti Washington DC c nhng phn hi quan trng trong qu trnh xy dng bnhn din ny.

D n Alive and Thrive trn trng cm n qu Bill & Melinda Gates h tr ti chnhcho d n.


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i

Gii thiuNhng quyn thng mi l m hnh kinh doanh nhm to c s pht trin nhanh chngca mt sn phm v/ hoc dch v c u chun c th bng cch chuyn trch nhim qunl hng ngy ti cc ch th kinh doanh c lp.

Trong lnh vc x hi, nhng quyn thng mi c s dng m rng kinh doanh,nhng vi mc ch tng cng tc ng ca mt sng kin x hi ch khng phi to radoanh thu cho bn nhng quyn. Nhng quyn x hi trong lnh vc y t ch yu thc hinthng qua nhng quyn mt gi c th ca cc dch v, (v d, dch v k hoch ha gia nhti cc c s y t cung cp cc dch v khm v phng nga bnh tt.

Alive & Thrive l mt d n thc hin trong nm nm (2009-2013) nhm ci thin ch dinh

dng cho tr s sinh v tr nh thng qua vic tng t l nui con bng sa m hon ton vci thin dinh dng b sung. Giai ont lc lt lng n 24 thng tui l giaion bn l ht sc quan trng v c tcng n sc khe v s pht trin ludi ca tr v sau. Alive & Thrive hngn hn 16 triu tr em di 2 tui Bangladesh, Ethiopia v Vit Nam v xydng cc m hnh kiu mu nhnrng trn th gii.

Chng trnh hin do qu Bill & MelindaGates ti tr c trin khai Vit Nambi mt nhm cc t chc, bao gmVin Pht trin Gio dc (AED), T chcCu tr Tr em (SC), Vin Nghin cuChnh sch Lng thc Quc t (IFPRI),i hc California Davis v GMMB.Bn cnh mc u ca d n l nhmti ci thin nh trng dinh dngca tr ti 63 tnh thnh ti Vit Nam,chng trnh s ch trng ti nng caonng lc xy dng k hoch ti 14 tnhthnh nm trong d n Alive & Thrive(xem bn )

u nm 2009, d n Alive & Thrive xut p dng m hnh nhng quyn x hi voVit Nam, nhm m bo s sn c ca vi dch v t vn nui dng tr nh c cht lngnhm gii quyt t l rt cao tr suy dinh dng th thp ci . Mt nghin cu v nh kh th c thc hin vo cui nm 2009 cho rng Vit nam c cc iu kin quan trng c th c mt m hnh nhng quyn thnh cng. l: 1) S sn c cc c s h tng yt c th trin khai cc dch v ca m hnh nhng quyn; 2) S sn sng tham gia ca hthng nhn vin y t vo m hnh nhng quyn nui dng tr nh; 3) S tn ti bn vngca mt t chc vn hnh m hnh nhng quyn; and 4) Mi trng thng mi tt thc hin vic truyn thng qung b cho m hnh nhng quyn n vi mi ngi

Gii thiu


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Nhng kt qu nghin cu c s dng thit k ra m hnh nhng quyn nudng tr nh ph hp vi bi cnh t nc Vit Nam

D n Alive & Thrive cng vi i tc l Vin dinh dng quc gia Vit Nam, v nhn c sh tr t V bo v sc khe b m tr em B Y t, Hi lin hip Ph n Vit Nam thi

lp mt h thng m hnh nhng quyn x hi, nhm mang n nhng dch v t vn nudng tr nh cht lng cao n vi ph n mang thai, b m ang cho con b v nhngngi chm sc tr. Dch v s cung cp tng cng 15 ln t vn trong vng 27 thng.

Trong m hnh nhngquyn, bn nhng quyns la chn c s vt chtdnh cho phng t vn, nhnh tp hun cho nhnvin y t ti cc c s ,b sung nhng thit b thityu c th cung cp dchv t vn, gim st cc c

s y t vn hnh tun theothng hiu ca m hnhnhng quyn v gim sthot ng ca m hnhnhng quyn. Bn nhngquyn cng ng thi to ranhu cu s dng dch v tvn bng cc cch qung cov m hnh v cc hot ngqung b thng hiu. Tiptheo ,bn nhn quync k vng l s cung cp

gi dch v nhng quynt u chun. Trong mhnh nhng quyn ny thb nhn din thng hiu( bao gm Logo, tn phngt vn, cu khu hiu) ngvai tr quan trng trong vicnh hng khch hng rngh n ng ni, ng ch v ang nhn c thng n t nhng ngun ng n cy bng c cch i thoi trc p hoc qua cc phng n truyn thng khc. Thng hiu Mt Tri B Th c s dng nh hnh nh i din cho m hnh nhng quyn x hv nui dng tr nh ti Vit Nam. B nhn din thng hiu ny s c s dng ti ttc cc c s nhng quyn v trong tt c cc sn phn in n v sau. Chng ti k vng rng

thng hiu Mt Tri B Th s sm t c nhng thnh cng trong 3 nm p theo t2011 2013 v s gn lin vi mt hnh nh mt dch v t vn nui dng tr nh cht lngcao, ng n cy.

Quyn sch ny s hng dn cch s dng chnh xc b nhn din thng hiu ( bao gm:Logo, tn phng t vn v khu hiu) ti cc c s ca m hnh nhng quyn, trn cc snphm in n v cc vt dng khc.

Bn nhng quy nAlive & Thrive

Qung b v Xc tin Gim st v nh gi Gii thiu chuyn tuyn H tr khch hng

Vin Dinh dng Qu c gia o to, tp hun H trv Gim st

C s nhng quy n c p tnhSY t /Trung tm Chm sc Sc khe Sinh sn

Qun l vic thc hin nhng quyn trn a bn La chn bn nhn quyn Cung cp trang thit b Tchc pht trin nhn s Theo di, Gim st c s t vn dinh dng nhng quyn

Bn nhn quy nC p t nh

Bnh vin cp tnhTrung tm Chm scSc khe Sinh sn

Trung tm Y tD phng

C p huyn

Bnh vin cp huyn Nh hsinhTrung tm Y t

D phng

C p phng/x

Trm Y t phng/x Phng khm t

Gi dch v T vn Nui dng tr nhKhuy n khchnui con bngsa m hon

ton

H tr nui conbng sa m

hon ton

Qun l nuicon bng sam hon ton

Gio dc n bsung

Qun l v htr n b sung

Khch hng/ i tng hng liPhnmang thai; b m cho con b, ngi nui dng trv ng b c con t

0-24 thng tui

To nhu c uthng qua Nhn vin y t x/ Cng tc vin dinh dng v Hi phn

v truyn thng i chng


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iv

Mc lcNi dung TrangLi ni u Gii thiu iMc lc iv

Phn I: LOGO 01

1.Khi logo tng th v ngha 022.Khu hiu v ngha 043.Gi tr ca thng hiu 054.Kch thc v khong cch 065.Mu sc: nguyn bn 076.Mu sc: mu xm 087.S dng 098.B tr cng vi cc logo khc 11

Phn II: PHNG CH 13

1.Phng ch 142.S dng 15

Phn III: TI LIU V VT DNG 16

1.Trang ba 172.Giy u 183.Danh thip 194.Phong b th 205.Th eo v bin tn 216.Huy hiu v giy nh 227.p phch 238.Bng ngoi ca phng khm 24

9.Bng phng khm 2510.Bng biu 2611.Mu thuyt trnh 2712.ng phc 2913.o ma 3014.Tp d v tp d cho con b 3115.Ti xch, bt, bt n v cc ung 3216.Phng n giao thng 3317.Hng dn s dng bng CD 34

Mc lc


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LOGO


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1.Khi logo tng th & ngha

Cm logo l s cu thnh ca 3 yu t:

Hnh nh biu trng Tn gi Khu hiu

Hnh nh cch iu ng mt tri ci vi nhng a nng m p ging nhbng hoa ang n v em b ang ci ti trong s quan tm sn sc ca cgia nh. Mt tri biu trng sc sng mnh lit. Hai chic l tng trng chobn tay nng niu chm sc th h mm non. ngha tng th l to nn sckhe, hnh phc cho tr th v cho th h tng lai.

Tn phng t vn nui dng tr nh : Mt tri b th ng ngha vi ni

dung trn v nhn mnh Tr em l i tng ch yu ca phng khmLogo v cc yu t ngn ng c kt hp li thnh mt thit k m v tnhin. Cc kiu ch c s dng cho khi logo tng th rt d c v cngd chu cho mt.

Tn phng t vn ngn gn to hiu qu tt cho vic ghi nh, gip ngi xemd hiu v hnh dung ra ni dung cng nh i tng m m hnh nhngquyn hng n.

Nhng hnh nh v nhn dinca m hnh nhng quynMt tri b th s cs dng rng ri trn 63 tnhthnh ca Vit Nam v c cchot ng truyn thng ichng. Chnh v vy, vic sdng h thng nhn din ngcch l ht sc quan trngv cn thit nhm ng nhtthnh h thng tng th

trong tt c cc phng tintruyn thng.

Ngoi ra, vic s dng ngcch cng lm tng nhn thcca ngi dn v hiu cmi lin h gia ngi m vngun dinh dng mang licho con yu.

Logo ca m hnh nhngquyn c ng k bo vc quyn v hnh nh. Cc vn

bn v sn phm ca m hnhlun lun phi s dng logohoc cm logo y theo quychun ca ti liu ny. Khngc t iu chnh hoc lmbin th khc nhng quy chuntrong ti liu ny khi s dng.Nu bn c thc mc v vic sdng h thng nhn din, xinvui lng lin h theo a ch sau:

Alive & Thrive Vit Nam203-204, E4B Khu Ngoi Giaoon Trung TS 6 ng VnNg, H NiTel: +84-4-3573 9066Fax: +84-4-3573 9063www.aliveandthrive.org

Hng dn s dng logo


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THE LITTLE

Logo ng Anh


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Khu hiu ca m hnh nhngquyn quan trng nh chnhlogo. N s tn ti trong sutqu trnh pht trin ca mhnh v cn p tc ko di vsau. C th, khu hiu nhngquyn thng hiu l mtthng ip ngn nhm truynti ngha ngn ng mt cchd nh, n tng v d hiu.Khu hiu l s cam kt v gitr, cht lng ca m hnhnhng quyn vi ngi dn.

2.Khu hiu v ngha

Dinh dng hm nay, sc khe cho ngy maiKhu hiu nhn mnh s quan trng ca dinh dng ng cch u i chotr nh, to tin vng chc cho s pht trin, v cho tng lai caVit Nam.

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3.Cc gi tr ca thng hiu

L do tin tng:

Bng s hiu bit v dinh dng tt nht cho tr ngy nay, thng qua ccdch v ca phng khm t vn Mt tri b th, v cung cp cho tr chotr ngun dinh dng tt nht da trn nhng g ti tm hiu c, ti sdnh cho con nhng g tt p nht pht trin ti u v mt tng laitng sng.

Chuyn nghip

Tin cy

Cht lng cao

y chc nng

S sn sng

Thn thin vi tr em


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4.Kch c v khong cchKch thc ti thiu ca logo

Khong trng ti thiu xung quanh khi logo

13mm

1/2D

1/2D

1/2D

1/2D

1/2D

4D

22D

2D

D

Logo ca m hnh nhngquyn khng quy nh kchthc cc i, nhng kchthc cc u chiu cao cacm logo khng c phpnh hn 13mm.

T l ca logo l 22/04 (xem

hnh minh ha). Khong trngxung quanh logo l khongcch t mp logo ti phn ha gn nht hoc mp ca snphm. Khong trng ti thiuc cho php l 1/2D, chiucao ca mt tri trong logo(xem hnh minh ha).

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Logo mu chun

C: 0 M: 60 Y:100 K:0R:245 G:130 B:32

C: 100 M: 20 Y:100 K:0

R:0 G:144 B:76

C: 50 M: 0 Y:100 K:0R:141 G:198 B:63

Mu sc l phn khng ththiu v mt nhn din hnhnh ca m hnh nhngquyn. Nhng mu sc sdng cho hnh nh thng hiunhm tng s nhn din v giln nhng cm xc mong munt ngi xem. Ngoi ra, cc scmu cng h tr rt ln trongvic truyn ti ni dung ca dn.C rt nhiu phng n musc khc nhau th hin hnhnh thng hiu. Tuy nhin,mu sc nguyn bn lun cxem l c bn v u n s 1.H thng mu s dng cho in

n l CMYK trong khi h muRGB c s dng trong giaop in t. Cc thng s kthut v mu sc y phi

phi c s dng chnh xctrong vic thuyt trnh hnhnh thng hiu trong cc mitrng khc nhau.

5.Mu sc: nguyn bn

Da cam l mt mu m p tng trng cho mt tri vi sc sng, hnh phc,mang ti cm gic m p, ti vui ta nh nh yu ca m dnh cho con.

Mu xanh l cy c s dng trong hai l mm bn di, y l mu cathin nhin tng trng cho s pht trin, bnh an v du dng

Mu cam v mu xanh mang ngha chung l tr nh ln ln t s chm scyu thng ca m.

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en trng

Nn xm

Mt mu

In mu trng v en hay muxm c th l cn thit trongtrng hp kh nng in n hnch trong mt s a phngnht nh. Tuy nhin, i viloi in n c bn ny nn tuntheo cc quy tc minh ha di y. B logo tng thc dng ch cc hay u ccph thuc vo cch thc sdng. Hai hnh thc ny nhmmc ch phc v cho cc cchtruyn ti khc nhau ca logov truyn thng i chngc s dng. Chng thch hps dng cho vic in n thngthng, in dp ni, khc v ccphng php khc.

6.Mu sc: mu xm

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Flat colors for posive formMu sc trung nh c vai trrt ln v nhn din hnhnh thng hiu ca m hnhnhng quyn. Chnh v thcn la chn v xem xt klng khi s dng nhng dngmu ny cho tng th khi

logo.Minh ha di y l nhng vd c th v cch thc nhngmu sc trung nh c sdng trong tng th khi logo.4 mu: cam, vng, xanh nht vxanh l cy c s dng mangli cm nhn ch cc v s timi cho logo. Vi nhng kiumang li cm xc u cc, musc s dng ch to nn chob logo. Ngoi 4 mu sc chyu trn th nhng mu khc

c th c s dng cho cchnh thc u cc nu chngm bo s tng phn ring.Mu g s dng ph thucch yu vo nhng yu cu cth v cn c s chp thun tpha A&T Vit Nam.

7. Cc hnh thc s dng logo

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Cc hnh thc mu sc logo khng c s dng

Cc hnh thc mu nn logo khng c s dng

Cho d l c s dngtrong in hoc trc tuyn, musc ca logo phi c p dngnht qun, ng quy chun.Khng s dng nhng mu scnht nht, chuyn hay nnqu ti, qu sng hoc le lot.Di y l mt s nhngtrng hp c th KHNG

c php khi s dng:

1. Mu sc nht nht2. Mu chuyn hoc mutrong3. Mu nn qu ti (m)4. Nn le lot, ri rm5. m bn trn nn ti6. Mu nn chuyn lm mthoc m hnh nh logo

1

3

5

2

4

6

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Cc hnh thc logo khng c s dng

Cho d l c s dngtrong in hoc trc tuyn, logophi c p dng nht qun.Khng bao gi c to caring bn phin bn ca logo.Ch c php s dng logo dod n trc p cung cp.Di y l mt s nhngtrng hp c th KHNG

c php khi s dng logo.

1. i mu trong logo2. i phng ch trong logo3. Co, ko4. Phng to hoc tho nh tngphn logo5. X nghing, quay nghing6. mu vin7. Ct logo8. Cho khu hiu khc

1

3

5

7

2

4

6

8

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8.Cch b tr logo

Trong cc s kin c s thamgia ca nhiu t chc v dn kt hp, logo ca m hnhnhng quyn Mt tri bth c quy nh v sp xpvi cc logo khc c th nhhnh v minh ha.

X

X

X

X

XX

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PHNG CH


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Phng ch Calibri l mt phngch ph bin s dng h gUnicode cho ng Vit. y ldng phng San serif (khngchn) rt d c, r rng vn gin. Kiu ch ny phhp vi c kch thc ch lnv nh. Cc gc ch c lmmm to cm gic nh nhngv thn thin trong vic sdng khi dng c ch ln cho

thit k baner, pano, poster.c nh ny ca phng Calibrihon ton ph hp vi nhcht cng nh ni dung cad n Mt tri b th. Tt cnhng vn bn ca m hnhnhng quyn khi giao dchhoc thit k in n u phidng phng ch Calibri.

Trong trng hp c bitkhng th c phng Calibri dohn ch v cng ngh cngnh thng n ti nhng huynx ni c phng t vn nuidng tr nh Mt tri bth th cc vn bn c thdng phng ch thay th lphng Arial. Tuy nhin vicdng phng Arial cng cn hnch ht mc cn thit.

1.Phng chCalibri Regular0123456789@&,. ;?/%#$()[ ] -=+*ABCDEFGHIJKLMNOPQRSTUVWXYZ

Calibri Italic0123456789@&,. ;?/%#$()[ ] -=+*

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Calibri Bold0123456789@&,.;?/%#$()[] -=+*ABCDEFGHIJKLMNOPQRSTUVWXYZ

Calibri Bold Italic

0123456789@&,. ;?/%#$()[] -=+*ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial Regular0123456789@&,. ;?/%#$()[ ] -=+*


Arial Italic0123456789@&,.;?/%#$()[]-=+*

ABCDEFGHIJKLMNOPQRSTUVWXYZArial Bold0123456789@&,.;?/%#$()[]-=+*ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial Bold Italic0123456789@&,.;?/%#$()[]-=+*


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Cc yu t v qui chun vnbn cn c u chun hacho r rng, nht qun v d sdng trong giao p bng vnbn hng ngy, hoc cc snphm c s dng ch vit in.

The body text font to be used in wrien communicaons and projectliterature should follow the following standards:

Phng ch c bn s dng trong cc vn bn giao dch ca m hnhnhng quyn s tun theo cc thng s sau y:- Calibri Regular- C 12 pt- Leading: 0- Dn dng 14.4 pt

- Dn ch 0 pt- Cch gia cc on trong vn bn l 1 dngKhong cch, cn chnh, co dn cho php ca phng chV d:Tham gia vo qu trnh xy dng lut: Chng trnh s h tr qu trnhra quyt nh xut pht t i hi thc t cp Trung ng v tnh, baogm nng cao nng lc lp k hoch dinh dng cp tnh hng nm, cithin vic tun th quy nh ca Chnh ph v qung b sn phm thayth sa m, v lin kt vi cc Hip hi y dc hc nhm khuyn khchdinh dng u vit cho tr nh..

C th s dng cn l ty chn cho ph hp hon cnh trnh by:

Khong cch dn dng chun: 14.4 ptTi thiu: 12 ptTi a: 18 pt

Khong cch dn ch chun: 0Ti thiu: -50Ti a: 50

AA

A V

2.Cch s dng phng ch

Hng dn s dng phng ch


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TI LIU

V VT DNG


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BRAND GUIDELINE:Logo, Materialsand MerchandiseSeptember 2010

1.Trang ba10mm

a

a

10mm

a

4b = 210mm

Calibri regular, size 20

Calibri Bold, size 40Le jusfy

line in the middleof page

Kh A4

Ti liu v vt dng


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2.Tiu thMu u th chun l cnthit m m bo s nhtqun cao v mt hnh nhtrong cc ti liu nhng quynthng hiu. Kch thc giykh A4 ph bin c chn lkch thc chun cho ti liuca m hnh nhng quyn.

Kch thc ny cho php trnhby v mt ha tt trong khivn c khng gian trng in ni dung truyn thng.

Phng t vn Mt tri b thX Trung Hip, huyn Vng Lim, Vnh Long

T: 043 3462 164 Fax: 043 3462 164Lin h: Mrs.Thanh D: 0977 123 456

10mm

10mm

20mm

40mm

Calibri s ize, c 12 Calibri Regular, s ize 8, l ine spacing 9.6pt

20mm

Size A4

Ti liu v vt dng


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Danh thip l phn quan trngnht trong giao dch c nhnca tt c cc thnh vin trongm hnh nhng quyn vi cccng ty t chc bn ngoi. Mt

mu danh thip quy chun choton b l khng th thiu.

3.Danh thip

Nguyn Th ThanhT vn vin

TD: 0977 123 456

X Trung Hip, huyn Vng Lim, Vnh LongT: 043 3462 164 Fax: 043 3462 164

Email: [email protected]: www.maroibetho.vn

Kch thc: 90 mm x 55 mmBo trn 4 gc

Sau

40mm

15mm

5mm

3mm

10mm

25mm 5mm

Trc

Calibri Bold, c 10

Calibri Regular, c Dn dng 9.6ptMu K: 50 (Grey)

Calibri Regular, c Dn dng 8.4pt

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Kch thc 120 mm x 220 mm Calibri Regular, size8, line spacing 9.6ptColor K:50 (grey)

4.Phong b

To

X Trung Hip, huyn Vng Lim, Vnh LongT: 043 3462 164 Fax: 043 3462 164

Email: [email protected]: www.maroibetho.vn

10mm

10mm

30mm

40mm

15mm

Phong b th giao dchqua ng bu chnh cngth hin nhn din hnhnh nhng quyn rt lntrong qu trnh m hnhnhng quyn hot ng.

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5.Th eo v bin tn

Nguyn Th ThanhT vn vin

5mm

3mm

10mm

nh

25 x 30

25mm5mm

Calibri Boldc 14

Calibri Bold

c 65

Hole for neck strap

Calibri Regular

c 12Mu K:50(xm)

Kch thc 90 mm x 55 mm, Bo trn 4 gc

C 250mm x 120mm

NGUYN TH THANHT vn vin

Calibri Regular

c 55

Th eo cng nh bin tn,u lm nhim v ch r tny v chc v ca ccthnh vin trong m hnhnhng quyn Th eo lung v bin tn c nh cng

l mt phn trong h thngnhn din xuyn xut ca mhnh nhng quyn.

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6.Huy hiu v giy dnh

40mm

Huy hiu:Ellipse, kch thc 30 x 40Cht liu: Nhm lm huy hiu

Giy nh:

E lp, trn hoc ch nhtKch thc: ty tng trng hp c thCht liu: Giy can

V tr eo huy hiu

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7.PosterNhng poster trong m hnhnhng quyn khng quy nhv kch thc. Tuy nhin, ccht logo nn tun th theo ccquy tc qui nh c trong cunti liu hng dn ny.

Ni dung Poster

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8.Bin phng t vn

400

mm

500mm

Tm mt

Kch thc 500mm x 400mm, bo trn 4 gc

Bin tn Phng t vn chnhl du hiu nhn bit u nca m hnh nhng quyn timi trm y t hay bnh vin.Chnh v tm quan trng ,bin tn cn phi c thit kr rng, d nhn v nhn bitv tr nhm gip mi ngi cnhu cu t vn v dinh dngd dng p cn. V tr ca bintn phng t vn s nm bntri hoc bn phi ca phng,vi cao mp trn ca binso vi mt sn l 1,6m. Vi cao ny th trung tm bin tns nm ngang tm mt nginhn. Vic quy chun v kch

thc cng rt quan trng m bo nh h thng ca mhnh nhng quyn.

PHNG T VN NUI DNG TR NH

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9.H thng binH thng bin bng cng clm theo mu thng nht choc hai nh hng chn dungv phong cnh. Vi t l chunly theo cm logo, cc h thngbin c th phng ln hay thunh ty kch thc, tuy nhinv t l cn tun theo chun

ca h thng nhn din bn.

PHNG T VNNUI DNG

TR NH

PHNG T VNNUI DNG TR NH

0.4m

0.5m

1.2m

1.2m

2m

2m

Gi lm vic: Sng 8h - 12h / Chiu 13h - 17ha ch: P105-H2, Kim M, Ba nh, H Ni

in thoi: 04-38262625Fax: 04-38262626

Gi lm vic: Sng 8h - 12h / Chiu 13h - 17h

a ch: P105-H2, Kim M, Ba nh, H Ni

in thoi: 04-38262625

Fax: 04-38262626

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10.Bng rn

Hi tho:

Hi tho:

H ni, ngy thng nm

H ni, ngy thng nm

D

3D

2D

4D

7D

Nhng bng rn nhng quynkhng nht thit phi tun thnhng qui tc v kch thc.Tuy nhin, cch b tr logoca nhng quyn nn tuntheo nhng qui nh c th

trong quyn hng dn ny.Nu bng rn khng tun theonhng qui tc ny, vic chpthun trc ca A&T l iubt buc.

1/2D 1/2DD D

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11.Thuyt trnh

D

D

D

D

D

D

1/4D

1/4D

1/2D

1/2D

02

Trang slide

Tn cc phn ni dung ca slide

Mu nn cho trnh chiu tronghi hp ca m hnh nhngquyn nh trong cc mu diy. Ti liu mu nn trongnh dng PowerPoint c sntrong hng dn s dng bngCD.

Tn phn trnh byTrnh by: Nguyn Th ThanhNgy thng nm

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D

D

D

D

D

D

Trang chuyn

Trang kt thc

Section Name

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12.ng phc

Cc mu ng phc cho thnhvin ca m hnh nhngquyn cn c thng nhtcho nh nhn din th hinmc chuyn nghip.

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13.o ma

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14. Tp d v tp d cho con b

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15.Ti, bt, bt n & cc ungNhng mu vt phm nhndin ny c s dng ccphng t vn nhn nhngquyn xc n hnh nh mhnh nhng quyn.

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16.Phng n giao thngVi nhng nhn din trnphng n giao thng th mhnh nhng quyn cng sc truyn thng rng hn va dng hn n ngi dn.

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17.Hng dn s dng CD

CD guide

ST

TTN CC SN PHM

NH DNG FILE LU

PDF (1) FILE THITK (2)

WORDS(3)

POWERPOINT(4)

JPEG (5)

1 TI LIU HNG DN x

2 LOGO x x

Khi logo tng th v ngha x x

Logo ng anh x x

Khu hiu v ngha x x

Kch c v khong cch x x

mu sc x x

Quy nh s dng x x

Logo v vic s dng cng logo khc x x

3 PHNG CH

Phng ch x x

S dng x x

4 TI LIU V VT DNG

Ba x x

Tiu th x x x x

Danh thip x x

Phong b x x

Th eo v bin tn x x

Huy hiu v giy dnh x x x

p phch x x

Bin ngoi phng t vn x x

H thng bin bng x x

Bng rn x x

Thuyt trnh x

ng phc x

o ma x x

Tp d nu n v tp d cho con b x x

Ti xch, bt, cc ung v bt n x x

Phng n giao thng x x


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Alive & Thrive Vietnam203-204, E4BKhu Ngoi giao on Trung TS 6 ng Vn Ng, H Niin thoi: +84-4-3573 9066F 84 4 3573 9063

TI LIU HNG DN:s dng

logo vcc sn phm lin quanThng 9 - 2010

Franchise Brand Guidelines Vietnamese

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